The rebranding of the agency is to enable it to meet up with the contemporary needs of the gaming industry
This article is written by John Bamidale, founder of gbc.ng, a leading digital news portal on gaming in Africa. Well-versed and experienced in Africa gaming, John has been a journalist for two decades working in Print and electronic media, writing on Sport, Marketing, Marketing Communication, Tourism, and Politics.
The Lagos State government has unveiled a new identity for its Lotteries Board, an agency saddled with the responsibility of regulating lottery and gaming activities in the state. The state governor, Babajide Sanwo-Olu, during the unveiling of the new identity, said the rebranding of the agency is to enable it to meet up with the contemporary needs of the gaming industry. Mr. Sanwo-Olu, on April 19, assented to the Lagos State Lotteries and Gaming Authority Bill, a law that harmonises the five gaming and lottery regulations which are the casino, jackpot, pool, lotto, and sports betting regulations.
The governor said the new law will aid adequate regulation of the gaming sector and checking of fraudulent activities of unregistered game centers within the state. “With the new law and new brand identity, the Lagos State Lotteries and Gaming Authority are now poised to conduct business in line with modern technological practices while adopting a more innovative, harmonious, and transparent approach in the regulation of the lotteries and gaming industry.
“The new law will help to institutionalise major reforms in the Lagos Gaming Sector and expand the scope of our lotteries and gaming authority’s operations in accordance with gaming dynamics across the globe,” he said. The governor added that the gaming regulatory agency has been rechristened from the Lagos State Lotteries Board to the Lagos State Lotteries and Gaming Authority.
“The Authority has been rebranded to set and enforce gaming standards in a responsible and fair manner. The goal is to gain and sustain the trust and confidence of all operators and stakeholders in the lottery and gaming business. “I assure you that with this newly rebranded agency, all the functional elements of the lotteries and gaming industry will be unlocked to create a new model of gaming in Lagos State,” he said.
The governor urged the Lottery and Gaming Authority to forge a transparent alliance with licensed gaming operators in the state, to create a vibrant gaming industry that contributes to a prosperous and sustainable economy. On the rift between Lagos State and the federal lottery regulatory agency, he said, “Our Administration is not oblivious to the intergovernmental squabbles over the constitutional responsibilities of the federal and state governments on the control and regulation of the gaming space.
“Indeed, the Constitution is clear on the concurrent powers of the federal and the state governments over matters related to lotteries and gaming. I assure you that appropriate measures have been put in place to amicably resolve these seemingly thorny issues,” Mr. Sanwo-Olu said.
During his keynote address, Bashir Are, the CEO of the Lagos State Lotteries and Gaming Authority, said with the rebranding, the agency is poised to leverage the potentialities of the gaming industry’s value chain which is vital for the generation of revenue.
Are the CEO of the agency said, since he took over the agency in 2019, the Lotteries and Gaming Authority obtained two International Standards Organization (ISO) certifications in January 2021, Information Security Management System (ISO 27001) and Quality Management System (iso 9001) respectively? “It is our desire that the next gaming platform such as PlayStation and Candy Crush be exported to the world from Lagos State. Candy Crush generated $119 billion in 2020, making it the third highest-grossing mobile game outside of China. It is possible in Lagos,” he said.
Speaking further, Are said the agency has deployed an automated system to monitor gaming transactions in the state, with a focus on responsible gaming. He added that the revenues generated by the agency from licensing, fines, and levies are being disbursed for infrastructure development, grants and sponsorships, and a good cause.
Also giving her remarks at the unveiling ceremony, Olufunmilola Olotu, the Senior Special Assistant to the governor on state lotteries, said the rebranding will enable the Lotteries and Gaming Authority to continue to sanitise the market from illegal and unlicensed gaming companies.
She said the gaming law empowers the agency to create periodic awareness and carry out enforcement against defaulters in the state. “The successful harmonization of all laws of gaming in Lagos State is necessary, not only to correct the disparity in the regulation of gaming activities in the state but also to establish uniform gaming law directives that can be implemented by all present and prospective stakeholders in the gaming sector,” she said.
The senior special adviser added that the agency has improved its visibility on the international podium through participation in global gaming conferences.
Malta Week – Save the dates:
For the first time ever SiGMA Group is bringing its 4 leading shows together for the mother of all conferences. From the 15th to 19th November, SiGMA, alongside AGS and AIBC will bring the best in the business to a first-class meeting point at the Malta Fairs and Convention Centre (MFCC). Malta Week is a chance for investors to leverage the significant crossover potential for multi-faceted business deals and to double down on opportunities to connect with some of the leading affiliates, policymakers, thought leaders, suppliers, and operators in the industry. Register now!