LV BET Sportsbook forges sponsorship deal with West Bromwich Albion FC

Content Team 2 years ago
LV BET Sportsbook forges sponsorship deal with West Bromwich Albion FC

World-class sportsbook builds UK market profile at England’s highest football club

Sportsbook and online casino operator LV BET has struck a new partnership with EFL Championship football side West Bromwich Albion for the 21/22 season, with sights set on supporting ‘The Baggies’ as they battle to regain their Premier League status.

With extensive digital and matchday coverage rights secured as part of the deal, LV BET will use a ‘fans-first’ strategy to keep the Baggies faithful and engaged with edge-of-the-seat action throughout the season. 

As part of the sponsorship deal, LV BET will also run an exciting weekly competition with fan-favourite prizes including matchday experiences and team merchandise up for grabs. 

While keeping fans at the heart of the club experience and brand-building remain key objectives, LV BET will actively encourage a responsible approach to safer gambling. The company aims to promote responsible gambling throughout its communications while delivering unique, compelling content for fans accessed directly from the players themselves.

Photo de profil de Marcin JablonskiMarcin Jablonski, CCO of LV BET, welcomed the collaboration, saying: “Partnering with a storied club like West Bromwich Albion presents us with a unique opportunity. This is a club with a deep-rooted and highly committed fanbase. We’re genuinely enthused by the prospect of connecting with those fans, maximising our partnership rights and taking our brand presence to new heights in the UK.”


Photo de profil de Simon KingSimon King, Commercial Director at West Bromwich Albion commented: “LV BET have demonstrated a history of sponsorship in football to date but have yet to partner with a UK Club. We’re delighted that we were able to showcase the Albion as being the perfect candidate to meet this requirement. We understand how important it is to ensure we promote responsible gambling and we’re happy that our new partner shares this value. As well as this, we’ll also be working hard to ensure our supporters benefit from this relationship through the release of unique content and special prizes to be won throughout the season.”

LV BET’s deal with the Midlands club, which resides at England’s league football ground, is not its first UK sponsorship. The operator is currently enjoying a second season as the official betting partner of England’s Vanarama National League. It also signed ex-Liverpool star Jason McAteer at the kick-off of this year’s Euros who will continue to provide engaging content throughout the coming season.

Additionally, LV BET is highly active across Europe, including in Poland where the bookmaker is the main sponsor of Wisla Krakow FC and Slask Wroclaw FC. It has previously sponsored the German national ice hockey team and Deutche Hokey Liga as well as the European Volleyball Championship, EuroVolley Poland in 2017.

Malta-registered LV BET, operating under EU law, offers a broad selection of pre-event and in-play sports betting markets via its world-class sportsbook.

SiGMA Americas Virtual 2021:

The SiGMA Americas Virtual show will run from the 13th to the 14th of September, 2021. Features include a fully interactive expo floor, networking chat rooms, and a high profile line up of panelists. Beautifully designed booths come equipped with state-of-the-art product displays and chat box features, while attendees can visit the virtual stage, where a series of panels and keynotes will discuss key topics during the live 2-day conference. Explore the agenda and register here.

Share it :