Watch: Building trust, driving innovation in the evolving iGaming industry

February 12, 2025

Watch: Building trust, driving innovation in the evolving iGaming industry

The global iGaming market has experienced rapid growth, rising from $70 billion in 2022 to $85.62 billion in 2023, with projections reaching $125.6 billion by 2027, according to the data from iGaming Express. The industry’s compound annual growth rate (CAGR) was 18.92 percent from 2022 to 2023 but is expected to stabilise at 6.47 percent from 2024 to 2029, ensuring steady expansion. The online gambling user base is also on the rise, with numbers projected to reach 243.2 million by 2028 and 290.5 million by 2029. Revenue forecasts indicate the market could exceed $195.12 billion by 2031, driven by increasing consumer demand and technological advancements.

With the expected industry growth in mind, representatives of Lynon, a B2B platform provider for online casinos and sportsbooks, shared with SiGMA TV how the company is positioning itself as a leader in the evolving iGaming industry. According to Suren Vardanyan, Lynon’s Chief Business Officer, the company prioritises providing “the very best gaming experience on the market” alongside advanced gamification tools and an operational toolkit.

Vardanyan highlighted Lynon’s top two selling points: “top-notch service for all of its partners and very modern technology architecture which uses the latest advancements.” He stressed that their system ensures operators remain unaffected during “any force majeures or technical downtimes.”

“The company’s main and core value is trust because we believe that trust is what makes a business successful in this industry, both on a human level and product level,” Vardanyan stated.

A closer look at Lynon’s strategy for 2025. (Source: SiGMA.World)

Strengthening partnerships through promotions

Meanwhile, Galust Stepanyan, Head of B2B Marketing at Lynon, detailed these efforts. Stepanyan emphasised that Lynon is not focused on short-term gains. “We are here for a long run and for strong partnerships. That’s why we do not wait for today’s money or tomorrow’s money. We want to build strong partnerships and build good relationships with our partners, which will take us a long way.”

Stepanyan also emphasised how their comprehensive approach equips partners with high-performance platforms that enhance player engagement and optimise operations.

Innovative auction model for ready-to-go websites

As part of its ongoing initiatives, Lynon is offering an auction model for ready-to-go websites. “In [an] auction, we had three ready-to-go websites with full branding and purchased domains already,” Stepanyan explained. This means that “the operator or the individual just bought the websites and they are going to be live in 15 minutes.”

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