Martina Akerlund as CEO of new company CallsU

Martina Akerlund as CEO of new company CallsU

Valletta, Malta (September 11, 2023) – Launch of new company, CallsU, with Martina Akerlund as CEO

Martina Akerlund has a background of 20 years in various senior positions within the banking and finance industry such as CMO and Head of Regulatory Reporting is organizations as Nasdaq, SEB and Swedbank. Three years ago she joined the innovative sports tech company Triggy as CEO where she experienced tremendous success bringing the company from start-up to scale-up. She was recognized within her company but also by her peers in the industry for her professionalism, dedication and world class communication skills. Now, she is ready to do it all again, with a startup by the name of CallsU, where, as the CEO she looks to build on her proven track record.

Martina Akerlund
Martina Akerlund, CEO, CallsU

“I am super excited for the possibility to be part of the launch of a new company that offers an amazing product that adds great value to our customers at prices that are far more reasonable than other providers in the market. A fresh start with a company looking to build a great brand, organization, and communication strategy, wherein I can combine my knowledge from previous roles as CEO, CMO as well as setting efficient organizations and processes which I really enjoy!” says Martina Åkerlund, CEO of CallsU.

Martina Åkerlund continues “My goals for CallsU over the next 12 months will be to build the brand of choice for those organizations that are looking for help with their newly registered conversions and reactivations. Develop CallsU to be an efficient organization where the people who work, love coming to work each day and the turnover is kept to a minimum. With all of the challenges workers face these days, being a source of inspiration for those who work with us will be a key goal for me in the next year. Finally in the first year, we will seek out those customers who are also looking for a fresh start and want to work with a company who are choosing to make a difference, not only through achieving above average returns but also through engaging with their brands and marketing teams to build the most positive space for their players.”

About CallsU

A newly launched company that offers customized calls, emails, SMS messaging as well as mobile chat options to boost conversions. The company uses a tried and tested suite of marketing automation software that allows for no-code and low-code integrations. This amazing suite combines business data with decades of sales expertise to conduct localized calls that align with business goals and target customers.

For more information, contact Martina Åkerlund at [email protected] or visit

Head to SiGMA Curaçao

SiGMA Curacao is less than 3 weeks away. It will be held in from the 25 – 28 September. The event is hosted by the Ministry of Finance in association with SiGMA Curacao

Don’t miss this exclusive opportunity to be part of SiGMA Curacao, where you can gain valuable insights into the new gambling legislation, explore the thriving iGaming industry, and connect with key players in Curacao. Check out all the details here.

Register here to secure your place at this landmark event.  

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Content Team 12 months ago
Leading esports data and odds supplier rolls out esports dedicated BetBuilder product
Paris, France – Following the successful launch of PandaScore’s revamped Widget 2.0 product, leading esports data and odds supplier PandaScore has rolled out an esports-specific BetBuilder product. The innovation allows PandaScore’s global customer base the ability to offer catered, more engaging betting opportunities for each individual esport. On CSGO, League of Legends and Dota 2, users will be able to bet on markets from the same match, on odds modelled uniquely for BetBuilder, rather than simple combinations or multiplication. Operators who have embraced the PandaScore BetBuilder have seen a significant boost to the performance of their esports betting vertical – the product delivers margin performance in the double digits. PandaScore’s Player Props markets, where fans can bet on their favourite players to top the kill count also benefits from the BetBuilder product – fans can factor in a specific player scoring the most kills alongside their team winning to create a betting experience that’s a game within a game. Further, it’s been established that on average, esports bettors bet smaller amounts than traditional sports bettors, but they have a greater spread – preferring to place money on multiple individual stakes. The main motivator behind this isn’t chasing the best possible return, but because esports players bet because it’s a wrapper to the entertainment experience. [caption id="" align="alignleft" width="244"]See the source image PandaScore CEO Flavien Guillocheau.[/caption] Now fans can place multiple bets on the same game through PandaScore’s BetBuilder, enriching their whole betting experience, encouraging deeper levels of engagement, and building their own stories for their favourite esports matches. The operators can create campaigns from upcoming exciting player versus player match-ups in the most anticipated matches, and leverage the same-match player props markets in the BetBuilder. "As soon as we integrated PandaScore's BetBuilder, it exceeded our expectations. The users fell in love with the feature right away,” stated CSGO500’s Sportsbook Manager. The possibility to bet on multiple markets within the same match is hugely sought after among the esports betting community and it gives us a massive competitive advantage to have the dedicated esports BetBuilder already live. “Ever since launching the product we've noticed a vast increase in the betting volume, and the margins have been hitting double digits, which is all we've ever wanted.” Commenting on the latest product to launch, PandaScore CEO Flavien Guillocheau commented, “We’re excited to roll out BetBuilder with more partners as they can give esports fans the in-depth, rich experiences they want and expect when they bet on esports. “Our partners will unlock new means of engaging with their customers through more vibrant connections and greater choices on the events they bet on – something we should always strive for as an industry.” Join us: 14 – 18 November, 2022 for Malta Week One of the first European countries to regulate the gaming sector, Malta is a hub of global business. The island is an obvious choice for SiGMA’s presence in Europe and a strong foundation for the field’s future. With a plethora of prospects for both investors and entrepreneurs looking to shape the future of this multi-billion-dollar business, Malta Week will bring together industry giants among the affiliates, operators, and suppliers of the gaming sector.
Content Team 11 months ago
Humoney – solve all business payment tasks with one platform
Humoney Platform is an "All-in-One-Box" solution that allows you to receive payments and analyze the effectiveness of businesses of any scale in real time. It combines a payment system, a service for opening bank accounts, convenient analytics and risk monitoring tools. The team also offers consultations on finding and adding new alternative payment solutions for specific business cases and jurisdictions. Humoney was launched by Oleg Krot, an international entrepreneur and investor. His business portfolio includes more than 50 companies operating in various industries in Europe, North and South America, and Asia. In particular, Oleg is one of the co-founders of the international technology holding TECHIIA. “Typically, business financial management products are very uncoordinated. An entrepreneur needs to separately choose payment methods, set up analytics, and look for consultants to work in the region. I considered a niche in making it possible to solve all these tasks on one platform,” says Oleg Krot, ideologist and owner of Humoney. The Humoney platform was designed to simplify the operator's work as much as possible and provide the necessary tools to optimize conversions and commissions, thereby increasing the profits of customers from various industries: eCommerce, online education, [caption id="attachment_716101" align="alignleft" width="177"] Nataliya Stetco, Business Development Director of Humoney Platform.[/caption] delivery, iGaming etc. The client applies online and gets access to a personal account with all included services. One of the main components of the platform is the Humoney Pay payment solution, customized according to the requirements and profile of the operator, fully equipped with an anti-fraud algorithm and a transaction monitoring process with real-time reporting. Humoney Pay offers the world's most popular card payment methods on the website, in applications and instant messengers. A business can implement a dynamic descriptor, payment by token, regular charges, money retention, flexible routing, and smart cascading. Thanks to the flexible API, you can assemble the configuration of the payment system that is suitable for a specific case. Analytical dashboards allow you to make business decisions based on user activity. The company abandoned the averaged standard tariffs in favor of individual ones, which take into account the characteristics of every customer. "We created Humoney based on profound experience with various industries and payment systems. Understanding the specifics of different businesses, we select favorable individual conditions for the customer, depending on his work history, turnover and regions of presence. We also help you choose a bank and go through bureaucratic difficulties when opening an account or payment method," says Nataliya Stetco, Business Development Director of Humoney Platform. Focus on opportunities in Malta Join us: 14 – 18 November 2022 MALTA Being one of the first European countries to regulate the gaming sector, Malta is a hub of global business. The island is an obvious choice for SiGMA’s presence in Europe and a strong foundation for the field’s future. With a plethora of prospects for both investors and entrepreneurs looking to shape the future of this multi-billion dollar business, Malta Week will bring together industry giants among the affiliates, operators, and suppliers of the gaming sector. Our networking activities, including the extra cultural excursions, dinners, and networking drinks are solely open to Premium and Platinum ticket holders. Choose your ticket type here. SiGMA – World Gaming Festival – SiGMA 2022: MFCC, Malta SiGMA World is a leading platform for igaming, betting & esports industries. With a well-earned reputation for networking events.
Content Team 11 months ago
MuchBetter gets set to showcase at SiGMA Europe 22
Digital payments company MuchBetter is set for an action-packed week at SiGMA Europe next month. In addition to its flagship product the MuchBetter Wallet, which offers choice and flexibility to its partners around the world, the MuchBetter team will be showcasing two more of its latest products – MuchBetter Gateway and MuchBetter Cash - at the World’s Gaming Festival in Malta. MuchBetter-SiGMA floorplanMuchBetter Gateway is a state-of-the-art payment platform with a sophisticated single API, giving businesses a wide selection of localised payment methods for their key markets. Designed to power e-commerce performance, it’s set to be a game-changer in the payments space. MuchBetter Cash offers an easy way to convert cash to online currency for cash consumers. Designed to provide financial inclusion for cash markets, the digital wallet is set to help businesses reach new customers in new markets from Q1 2023 and beyond. Mark Sperring, Head of Sales at MuchBetter, said: ‘The next 12 months is shaping up to be an exciting year for MuchBetter, with our latest pioneering payment solutions ready to hit the ground running. ‘SiGMA Europe is the perfect platform to showcase our upcoming and exclusive product offerings to new and existing merchants, affiliates and business professionals, and we’re looking forward to getting stuck in at the fast-paced event. MuchBetter will be exhibiting at SiGMA Europe in Malta, 14-18 November. Set up a meeting with the team at [email protected] or drop by Stand P17 at the event. MuchBetter is revolutionising the payments space. Offering a variety of services including a digital wallet app, wearables, cash vouchers and more, MuchBetter serves over one million users across 100+ markets in over 16 languages. Join us: 14 – 18 November, 2022 for Malta Week One of the first European countries to regulate the gaming sector, Malta is a hub of global business. The island is an obvious choice for SiGMA’s presence in Europe and a strong foundation for the field’s future. With a plethora of prospects for both investors and entrepreneurs looking to shape the future of this multi-billion-dollar business, Malta Week will bring together industry giants among the affiliates, operators, and suppliers of the gaming sector.
Katy Micallef 11 months ago
SOFTSWISS Jackpot Aggregator powers first entire casino group
The Jackpot Aggregator, an innovative solution by SOFTSWISS aimed at player retention, is thrilled to announce running a jackpot campaign for Cleopatra Group. This is the first time the Jackpot Aggregator powers the entire group, which means that players of six casinos run by the same operator have a chance to hit the jackpot. Cleopatra Group includes six fully licensed and regulated online casinos, including the well-known Cleopatra Casino, Paradise Casino and Bitcoincasino. Since the launch of its first casino in 2017, the operator has been famous for its variety of themes and games, engaging storylines and regular updates. The group also offers a wide range of bonuses and best-in-class customer support. Now, with the launch of the jackpot campaign in tandem with the SOFTSWISS Jackpot Aggregator, Cleopatra Group leverages the progressive solution to offer users a new gaming experience and boost its player retention rates. The jackpot campaigns will cover all slots, as well as live and table games of Cleopatra's six casinos. The jackpot pools are progressive and come in three independent jackpot levels: Major (or Mini in Bitcoincasino), Grand, and Mega. This jackpot campaign has an easy entry threshold for players, with a minimum bet of 0.50 EUR. What is more, two casinos in the group – Kingdom Casino and Rollers Casino – run a shared jackpot activity called Lucky Strike, with a common prize pool available for both casinos' players. Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, comments: "Running a campaign for the entire casino group is an exciting experience with a high level of responsibility, and we are delighted that it is going extremely well. Even though the jackpot campaign covers six brands simultaneously, the launch was speedy due to the great communication with Cleopatra Group and our managers' efforts. We are grateful to the partners for their trust in our product." Cleopatra Group notes: "We are excited about running jackpot campaigns in our casinos, as we always strive to improve our users' gaming experience. We are confident that working with the SOFTSWISS Jackpot Aggregator will bring significant results for our players and us. Right from the start, at the jackpot set-up phase, we received high-quality support from the partner, and the launch of these campaigns for the six casinos went very quick and smooth." The Jackpot Aggregator is a multifunctional solution produced by technology company SOFTSWISS, which helps attract new players and retain them in online casinos. The product is regularly updated and recently started supporting jackpot campaigns with a wide range of cryptocurrencies and jackpots on sports betting platforms.
Content Team 7 months ago
SOFTSWISS becomes an exclusive partner to Fire & Ice
SOFTSWISS, an innovative software provider for the industry, becomes part of one of the grandest and brightest events in the iGaming community Fire & Ice 2023! In an exclusive partnership with the organisers, the company will gather friends, partners, and guests at the famous venue Troxy in London to celebrate the 20th anniversary of this legendary iGaming journey. The most awaited special event will take place on 8 February, the same week as ICE London and iGB Affiliate London. Blazing with the slogan ‘Beyond our Wildest Dreams’, the Fire & Ice special event will bring together the most influential figures and founders of online gaming businesses. According to the organisers, the party will push the limits of entertainment beyond the wildest dreams of all in attendance. SOFTSWISS is highly honoured to become an exclusive partner to these incredible festivities and support the organisers in hitting such an impressive milestone of two decades in the industry. Working in tandem with Fire & Ice means SOFTSWISS is not only a savvy iGaming expert but one of those blazing the way for the whole industry.   Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, comments on the event: “We are inspired to be part of this bright celebration as Fire & Ice is undoubtedly the most intriguing and exciting event for the iGaming community. Along with the Fire & Ice team, SOFTSWISS creates the story of iGaming, and we are proud to be an exclusive partner to the 20th anniversary show. This year SOFTSWISS is back in London to showcase new products and present the next chapter of the hot promo campaign we have started in Malta. So, it’s time to bring the heat to London!”  We are so thankful to SOFTSWISS for supporting what will be, by far, our biggest production to date. This event tells the story of our industry, and it is a huge responsibility for us. It is the most challenging task we have ever undertaken,” comments Michael Caselli, the show organiser and co-host of Fire & Ice 2023.  “You will find yourselves sitting next to those industry grandees you’ve seen on screens and boards. This is the party to celebrate the people who have built a reliable foundation for the industry to thrive in the future.” Jodie Thind, the event organiser and co-host, adds, “We couldn’t have asked for a better innovative brand to partner with us to make this anniversary event extra special. The journey has been quite incredible, and we see this event as a thank you to everyone in iGaming.” About SOFTSWISS  SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
Content Team 8 months ago
SportingRisk appoints Andy Phillips as CCO, the experts in Betting, Forecasting and Analytics in Sport, has appointed B2B specialist Andy Phillips as its new Chief Commercial Officer. Phillips is to focus on expanding SportingRisk's existing tier one client portfolio and delivering on the company's ambitious growth aspirations. In September, SportingRisk announced the launch of PropFutures, a player prop and interval-based markets product, and his role will accelerate its adoption and capture new opportunities within developing betting markets. [caption id="attachment_767772" align="aligncenter" width="238"] Andy Phillips[/caption] Speaking on his appointment, Phillips said SportingRisk was in an excellent position for future growth because of its proprietary IP. Phillips said: "I'm thrilled to join SportingRisk as the business has unique data and innovative products that are extremely relevant to the current market. The team has developed an in-house database whilst working on the performance side of professional football and then battle tested its predictive models over 8 years as a profitable betting syndicate. With those tools we can help operators continue to get value from their sports data, which is becoming increasingly expensive and complex to handle. We have tier one clients already live and several in the pipeline and I’m really looking forward to getting out and talking to more operators in 2023." Phillips has 15 years' experience working at the intersection of sports data, technology, betting and media. He has held senior commercial roles at Genius Sports and Nasdaq Inc and worked as a consultant for operators, start ups and investors in the space. Henry Newman, SportingRisk CEO, commented: "Andy brings a wealth of sports data and betting technology experience to the business as we look to deliver on our sales strategy in 2023. Our ability to present pricing and insights from one source is unique and will be a game-changer for operators looking to deliver truly-engaging betting experiences." About SportingRisk Sporting Risk leverages the predictive modelling of its data science team with an extensive tech operation to be a provider of innovative price feeds and content into companies operating within the gaming and media sectors. The predictive modelling is powered by the most extensive and granular data available, internally collected by the company's tech team and qualitative analysts. The heritage of the company lies in the expertise of a betting syndicate run by the founding partners, which the company powers the pricing for.
Content Team 8 months ago
Light & Wonder adds exclusive playjeux multiplayer experience to opengaming platform
 Light & Wonder, Inc. (NASDAQ: LNW) (“Light & Wonder,” “L&W” or the “Company”) has enhanced its OPENGAMING aggregation platform with the exclusive addition of multiplayer platform provider and game supplier PLAYJEUX STUDIOS. Based in Montreal, Quebec, PlayJeux is committed to building a next-generation multiplayer platform to create a gaming experience that is high quality and packed with features while also comprising a social element. The Canadian studio’s games are designed to look, feel and play the same as they would in a casino, featuring single, multi-level, must-hit and community progressive jackpots. PlayJeux has incorporated a community-driven aspect to its games, allowing players to interact with friends through fun reactions, mini games, chat and groups, while also providing gamification tools including avatars, achievements, tournaments, missions and daily rewards. PlayJeux’s goal is to create an industry leading multiplayer iGaming platform that has the capability to develop any type of multiplayer game format. The first PlayJeux games due to go live on OpenGaming initially are ROULETTE WHEEL OF THUNDER, BLACKJACK ROYAL POKER and BLACKJACK ROYAL PAIRS, with multiplayer content set to be rolled out in the coming months. [caption id="attachment_706870" align="alignleft" width="300"] Sovanna Phan, CEO and Co-Founder at PlayJeux.[/caption] The latest exclusive and high-quality addition to the OpenGaming aggregation platform further elevates the delivery of dynamic, immersive content to operators, lotteries and tribes worldwide. Sovanna Phan, CEO and Co-Founder at PlayJeux, said: “PlayJeux is bringing next-generation multiplayer games technology to the market, as a natural evolution positioned between live casino and single-player table games. PlayJeux’s multiplayer ecosystem allows multiple players to play, chat, and share an authentic casino experience on the same interactive game, whether it is slots or table games. By adding jackpots, side bets, and gamification features, we are aiming to redefine iGaming players’ enjoyment.” Tony Plaskow, Co-Founder at PlayJeux, said: “PlayJeux has a global focus for our games and technology, so Light and Wonder, as the widest distributor of interactive games, is a natural partner. We have a shared vision for giving players more enjoyment and a richer, more authentic, gaming experience than current offerings.” Steve Mayes, Digital Partnerships Director at Light & Wonder, said: “The PlayJeux team has put together a really fresh take on the multiplayer experience with its platform solution and we look forward to rolling games out in markets worldwide. Our mission as a company is to bring new worlds of play to our customers and PlayJeux’s innovative solution fits that bill perfectly. We look forward to a long and fruitful partnership.” The OpenGaming ecosystem delivers more than 3,500 games from a global network of in-house and third-party game studios with unrivalled ease of integration that is robust and secure. All games available through OpenGaming are supported with a comprehensive range of responsible gambling tools, helping to deliver a safe and enjoyable gaming experience for players. THE 300 SPARTANS: After triumphing in key locations across Asia and Europe, AGS is flying 300 top affiliates to Malta, for an all inclusive deluxe trip. The event will happen alongside SiGMA, 14-18th November, during SiGMA Europe. Read more about the 300 Spartans here
Content Team 12 months ago
Symplify grows its partner portfolio with NuxGame agreement
Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has grown its partner portfolio by signing an agreement with NuxGame. Gambling platform provider NuxGame provides seamless access to many of the best casino games on the market and will now be able to leverage Symplify’s technology to further expand the business. NuxGame will support this growth using predictive marketing and on-site recommendation by optimising the management of more than 10 channels including Web Push messaging, Email, Dynamic Web, Print and Social channels in-house. An added benefit for NuxGame comes in the form of Symplify’s AI CRM strength, which includes the Campaign and Journey builder modules that create a highly personalised and AI-optimised experience. Together this helps to nurture excellent customer engagement and retention metrics. Responsible gaming is a core focus and NuxGame will utilise Symplify’s Artificial Intelligence modules to accurately track behaviours and allow pre-emptive measures. AI capability will empower NuxGame to improve marketing strategies that result in enhanced customer satisfaction and higher lifetime value. [caption id="" align="alignleft" width="256"]See the source image NuxGame’s CEO Daniel Heywood.[/caption] Symplify’s CEO Robert Kimber said: "NuxGame has quickly risen to become a major player in the market and we’re thrilled to have an opportunity to work together as they drive the business forward. Our software is designed to positively impact engagement and retention by communicating with customers with unrivalled precision.” NuxGame’s CEO Daniel Heywood added: “We pride ourselves on delivering top-grade gaming content for our partners through numerous products including our Global Payment Solutions, Website API, Sports Engine and more which we implement in an efficient and timely manner. Working with Symplify will allow us to maximise the impact for our audiences by optimising our marketing strategies and in turn expand upon these possibilities for our clients, increasing the LTV of players by leveraging a personalised AI-optimised experience.” Saying goodbye to 2022, facing fully-forward towards 2023 That’s a wrap on 2022, and what a terrific year it has been! We at SiGMA Group are incredibly grateful to all the delegates, collaborators, sponsors and of course, the core team itself whose hard work and support is crucial to hosting the landmark quality events everyone has come to associate with the name SiGMA. That being said, the world keeps on turning, and so shall the wheels of this event-hosting machine that was kickstarted in 2014. Coming right up is SiGMA Group’s premier event into Africa, with Nairobi 2023 set for next January. Visit our webpage for more information!
Content Team 10 months ago
Exacta Solutions Expands Into Northern America & LatAM Markets With Mexico Base
Exacta Solutions, a professional iGaming recruitment agency founded in Malta, is pleased to announce that it is expanding its operations with the launch of a new base in Mexico City, Mexico. Following a highly active period establishing strategic partnerships and deals in the US market, this latest move is set to strengthen the agency’s presence in the Northern and Latin American markets to better assist operators with filling all their staffing requirements at all levels of their operations, including C-suite positions. This recent expansion comes only a few months after Exacta Solutions announced the successful opening of a new office in Sofia, Bulgaria. The agency’s Commercial Director and Co-Founder Anthony Hennessy, who brings with him over 20 years of talent acquisition experience, has temporarily relocated to Mexico to oversee Exacta Solutions’ smooth entry into the market. It is now his task to accelerate growth and establish Exacta Solutions as one of the key players within the recruitment sector in Mexico and beyond. Speaking about what the team has to offer US and LatAM operators, Anthony said: “Since we launched our agency in 2019, Exacta Solutions has carved a name for itself as a specialised and trusted recruitment specialist that offers clients a truly consultative approach to all their recruitment needs. Our agile and expert team is backed with years of experience working in Malta, which is widely regarded as one of the world’s leading iGaming hubs. This has equipped us with the skills and expertise to fully understand our clients’ staffing requirements, whether they are new to the iGaming space or established players. As we enter the burgeoning Northern and LatAM markets, we remain committed to representing the highest calibre of candidates with specialised backgrounds in all of iGaming’s niches.” The iGaming market in Northern America is still relatively in its infancy and presents fertile potential for expansion. Regularisation across the US alone has developed at a breakneck pace since 2018. In just four short years, 39 states currently have or recently introduced legislation for sports betting, including 22 states allowing online and mobile sports betting. Online casino and poker products are also picking up steam. Should legalisation continue to be adapted by all 42 states, the potential size of the US market is predicted to total over $30 billion. While in neighbouring Canada, which only saw the laws that prevented online gambling change in 2021, the market size is estimated at CA$800 million GGR and expected to grow by a further CA $75 million over the next three years. The LatAM market is also currently experiencing huge growth as authorities continue to formalise online gambling regulations in the region. Regulation combined with rapid economic development over the past few years has opened up a new middle-class audience that is increasingly tuned in to online betting entertainment, with a particular interest in casino and sportsbook products. The Mexican market is currently estimated to have a $500m GGR with an expected year-on-year growth of 10%. Many industry experts continue to predict that the country is set to become a serious player in the online gambling industry over the next decade, with many neighbouring countries, including Brazil, Peru, Argentina, Uruguay, and Costa Rica poised to follow suit. “Building on our recent success in Bulgaria, we are excited to be expanding our operations into the American markets. It's no coincidence that we have chosen Mexico as the start of our entry into the Northern and LatAM markets. All signs point to tremendous growth here with many world-leading betting operators already looking to establish themselves in the country. It's our ambition to be a pole of attraction for the best talent in the industry within this promising region,” Chris Vella, Managing Director of Exacta Solutions, concludes. Saying goodbye to 2022, facing fully-forward towards 2023 That’s a wrap on 2022, and what a terrific year it has been! We at SiGMA Group are incredibly grateful to all the delegates, collaborators, sponsors and of course, the core team itself whose hard work and support is crucial to hosting the landmark quality events everyone has come to associate with the name SiGMA. That being said, the world keeps on turning, and so shall the wheels of this event-hosting machine that was kickstarted in 2014. Coming right up is SiGMA Group’s premier event into Africa, with Nairobi 2023 set for next January. Visit our webpage for more information!
Content Team 10 months ago
3 Oaks Gaming grows audience reach with EveryMatrix content partnership
3 Oaks Gaming, the fast-growing distributor of iGaming content, has launched its portfolio of slots through EveryMatrix’s iGaming Integration Platform, CasinoEngine. This new deal ensures the iGaming distributor’s diverse range of content, including games such as Big Heist, The King of Heroes and Eggs of Gold, is now available to the CasinoEngine operator network. The partnership strengthens the games offering of CasinoEngine, with its operator customers now having access to 3 Oaks Gaming’s impressive content, which is making waves throughout the online slots space due to its immersive nature and high-quality graphics. In turn, 3 Oaks Gaming will benefit from the extensive network and quick integration time of CasinoEngine. [caption id="" align="alignleft" width="264"]Profile photo of Amund Stensland Amund Stensland, COO CasinoEngine at EveryMatrix.[/caption] EveryMatrix’s strong reputation within the global industry, along with its powerful CasinoEngine platform, highlights the growing appeal of 3 Oaks Gaming’s overall offering. This latest collaboration also ensures the iGaming distributor is set to tap into new audiences and broaden the reach of its product offering. Sebastian Damian, Managing Director of 3 Oaks Gaming, said: “We are very pleased to have partnered with EveryMatrix and its impressive casino platform, which will give even more operators and players access to our unique range of slots. “Having only launched at the beginning of this year, it is a huge win for us to have a platform of this standing in our corner and will surely allow us to make an even bigger mark on the industry.” Amund Stensland, COO CasinoEngine at EveryMatrix, said: “The quality of 3 Oaks Gaming’s content is clear to see, and utilising our CasinoEngine is the perfect way to showcase that to a wider player base. We welcome them on our platform!” Join us: 14 – 18 November, 2022 for Malta Week One of the first European countries to regulate the gaming sector, Malta is a hub of global business. The island is an obvious choice for SiGMA’s presence in Europe and a strong foundation for the field’s future. With a plethora of prospects for both investors and entrepreneurs looking to shape the future of this multi-billion-dollar business, Malta Week will bring together industry giants among the affiliates, operators, and suppliers of the gaming sector.
Content Team 11 months ago
Best strategy for acing betting and gambling ads in the new iGaming season
Gambling and betting ads have always been a goldmine for digital marketers, and that won’t change any time soon. To help you to capitalize on this ripe-for-the-taking market, we asked Mikhail Zhukov, Adsterra’s sport betting analyst, to share his insights on how to create the perfect iGaming campaign. General Tips — How to Amplify Any Betting/Gambling Campaign Before we start talking about the specifics, here are some general tips that can skyrocket your profits without any further adjustments:
  • Focus on the major events — start your promo about 2 weeks prior to their start and raise the rates 3 or 4 days before the event.
  • Don’t forget about A/B testing.
  • Don’t go too hard on the bids — try to outbid your competitors but don’t double their bids, especially at the start.
  • Mind the timezones when setting up time range targeting.
  • Start with CPM — this pricing model is a lot more stable and reliable.
Ad Formats There are quite a few options to choose from but we found two ad formats to be the most effective for gambling and betting: popunders and in-page pushes. Popunders Great for all GEO tiers, this format is a sure-way of creating a profitable iGaming campaign. Popunders let you immediately redirect users to the offer’s landing page. A good landing page weeds out passerbys but motivates your target audience to go one step further. This is perfect for gambling and betting but requires having a strong pre-lander/landing — they should be very specific and contain some motivation, like the odds of primary betting outcomes or some bonuses from the bookmaker (preferably, both). In-page pushes In-page pushes are also great at driving iGaming traffic. There are many variations of them but our favorite is Adsterra’s Social Bar — it is highly customizable, which is perfect for gambling and betting ads, which, as we have mentioned previously, greatly benefit from being focused on specific events. Creatives While you don’t really need them for Popunders, creatives are vital when using the in-page pushes and Adsterra’s Social Bar. Here are some templates we found to return high CR for gambling/betting offers: In-Page Push templates Skin type: Social → Style: All styles Skin type: Custom → Style: Compact Icon Notifications Skin type: Simple Bubble → Style: all styles Custom Widgets Skin type: Classic Widget → Style: Big Try to include more info about specific events, betting odds, and bonuses like promo codes. You can also experiment with fancy mechanics like gamification but we recommend starting simple, with basic templates. Targeting and limits Finally, let’s talk about the cornerstone of your campaign: targeting. Daily limit is very important — $50-100 can give you a great start — and so is the hourly one (we recommend setting it at around $4.16). For frequency, go for 2/24, 1/18, or 1/12. Advertising during the 2022 FIFA World Cup (Qatar) So many articles and predictions have been rolled out about the 2022 FIFA World Cup, but I'd like you to look at this event from a different angle. Everyone is expecting two epic stars to show their best. It won't be an exaggeration to boldly claim that lots of spectators will watch the World Cup to catch Lionel Messi's kicks. "A tribute to Messi," that's what they call it. Those who don't say that, wait for Ronaldo's thunderbolt shots =) One thing about this long-awaited World Cup: players' and fans' emotions are ramped up. They're expecting great, legendary struggles. That's why staying on the same wave in your ads is critical. Make your narrative as native as possible: if you're a fan, show it by speaking your heart out. But keep your mind cold, nevertheless. This time, everybody will be watching the epic battles of Poland and France squads. One of the most promising matches is Spain vs. Germany. Ok, I've looked through the fixtures and marked the hottest matches I recommend you spotlight. And here are the top geos to drive traffic from: FR, DE, CH, AT, BR, AR, MX, GH, NG, MX, PE, CL, KE, CO, IT, BG, RO, GR, VN, TH, PH, BD, IN, ID, PL NOV 20 Qatar - Ecuador NOV 21 England - Iran NOV 22 Argentina - Saudi Arabia Mexico - Poland France - Australia NOV 23 Germany - Japan Spain - Costa Rica Morocco - Croatia Belgium - Canada NOV 24 Brazil - Serbia Portugal - Ghana NOV 25 England - USA NOV 26 Poland - Saudi Arabia Argentina - Mexico France - Denmark NOV 27 Spain - Germany Croatia - Canada NOV 28 Brazil - Switzerland Portugal - Uruguay NOV 30 Poland - Argentina Tunisia - France DEC 1 Costa Rica - Germany Japan - Spain Croatia - Belgium DEC 2 Cameroon - Brazil South Korea - Portugal The roaring... UFC fights Our next stop — if one ever dares to call it "a stop" — is UFC. Get ready 2-3 days before the fight. On weekends, unleash your limits and make money! I expect all this set to send you excellent profits if you set up and optimize your campaign with zeal. Geos to target: US, CA, RU, KZ, UA, BG, ES, IT, FR, DE, BR, AR, CO, DO, MX, PE NOV 19 UFC Fight Night: Lewis vs. Spivac Location: UFC APEX, Las Vegas, NV DEC 4 UFC Fight Night: Thompson vs. Holland Location: Amway Center, Orlando, FL DEC 11 UFC 282: Procházka vs. Teixeira 2 T-Mobile Arena, Las Vegas, NV DEC 17 UFC Fight Night: Cannonier vs. Strickland UFC APEX, Las Vegas, NV Good luck, and don’t forget that you can always contact Adsterra managers if you have any questions! Saying goodbye to 2022, facing fully-forward towards 2023 That’s a wrap on 2022, and what a terrific year it has been! We at SiGMA Group are incredibly grateful to all the delegates, collaborators, sponsors and of course, the core team itself whose hard work and support is crucial to hosting the landmark quality events everyone has come to associate with the name SiGMA. That being said, the world keeps on turning, and so shall the wheels of this event-hosting machine that was kickstarted in 2014. Coming right up is SiGMA Group’s premier event into Africa, with Nairobi 2023 set for next January. Visit our webpage for more information!
Content Team 10 months ago
Atlas-IAC hires hires Eddie Morales to head up LatAm & Spanish sales
Atlas-IAC, the leading sportsbook and PAM software developer, has appointed Eddie Morales to the new role of Head of Sales for Iberia and LatAm, as it bids to consolidate and grow its global footprint across more Spanish and Portuguese-speaking markets. Morales arrives at Atlas-IAC after successful stints over the past four years at both Soft2bet and BetGamesTV, where he proved himself across similar senior sales roles, taking the reins for business development and LatAm and Iberian sales, and helping to stimulate consistent growth at both companies in recent years. There, he diligently built each brand’s reputation in global gaming territories, with a keen eye for strategy and new sales for both digital and retail channels across emerging markets. Now Morales brings those skills to bear at the sector’s emerging force in sports betting services, spearheading the expansion of Atlas’ dedicated skill set in AI-driven automated trading and CRM tools into international territories Morales had also previously spent much of his earlier career on the B2C side of the sector, notably heading up Head of Business Development for Spain at MarathonBet, before returning to B2B as Head of Spanish Sales for Golden Race. [caption id="" align="alignleft" width="238"] Eddie Morales.[/caption] Morales said: “I’ve always based my business relationships on the ability to add value, and having met with Sergei and enjoyed his articulate enthusiasm around Atlas-IAC, I had to find out more. Digging down into the platform modular attributes, what I’ve seen is the most sophisticated-yet-intelligible sportsbook I’ve ever encountered on the market. “Working with Atlas, I’ve not only found a string of AI-powered products whose breakthrough tech promises to deliver a genuine step change in the sports betting, but also a strong experienced team that are client-focused and eager to tailor their offering to make it work for the operator. And while the platform’s layers of automation across trading and marketing are already impressive, its modular easy-to-integrate components really set it apart. All of which makes my job in selling it so much easier! “The team at Atlas, allied to their advisory partners at RPM Gaming, have excellent relationships across the industry, cultivated after years of risk management and sports betting consultancy in the gambling space. They’re trusted, super talented and respected. I can’t align with a stronger story than that. I can wait to get going.” Sergei Efimenko, CEO of Atlas-IAC, added: “We’re delighted Eddie has joined the Atlas team. His extensive experience and contacts in sales and business development are second to none. We feel sure he’ll be a true asset to both Atlas and all our clients, as we bid to deepen our existing influence across Hispanic markets.” Atlas-IAC operates diverse, cutting-edge automated trading tools and a fully automated CRM solution, which allows the complete management of customer marketing and communication activities in one place. Customers can be grouped into profiled segments based on site activity, betting behaviour, deposit regularity and a host of additional personal traits. Atlas-IAC’s next-generation sportsbook can also now be integrated as an iframe on a no-risk structure, running off unique pricing models – allowing users to enjoy sophisticated and reactive in-play odds up to the last second of a game, with competitive pricing on all sports. This service arrives in perfect time for this autumn’s relentless sporting schedule, including the upcoming football World Cup. Atlas-IAC’s modern technology assists in overcoming local regulatory challenges with a light physical deployment backed up by centralised control systems. The company has always placed a strong premium on social responsibility and its solution offers full workflow management across AML and customer interactions as well as flexible tools for self-exclusion, time-outs and self-imposed limits. Morales added: “Should any Spanish or Portuguese-speaking operator or casino be looking to mitigate the potential risk of integrating a new sportsbook ahead of the FIFA World Cup and beyond, please reach out to me directly. Our sportsbook solution can now uniquely underwrite all the trading downside for running its services as a statement of intent and the ability of its underlying platform to deliver in any global market. “The idea behind it is mostly aimed at casino or other single-product operators, especially ones that aren't used to a sportsbook solution itself. In other words, those who wouldn't want to have a trading team; they might ostensibly hesitate at the typical risks involved in running a sportsbook. Sportsbooks used to be seen by some as a high-risk offering, or a volatile area in which to operate. But our simple concept is, if you are a casino operator, we will integrate as an iframe into your platform - and we will underwrite all the risk. You literally don't have to burn any fuel managing it, nor worrying about it. We'll take care of everything. And if there is any downside, as I say, we'll underwrite that.” Join us: 14 – 18 November, 2022 for Malta Week One of the first European countries to regulate the gaming sector, Malta is a hub of global business. The island is an obvious choice for SiGMA’s presence in Europe and a strong foundation for the field’s future. With a plethora of prospects for both investors and entrepreneurs looking to shape the future of this multi-billion-dollar business, Malta Week will bring together industry giants among the affiliates, operators, and suppliers of the gaming sector.
Content Team 11 months ago
Unity Ads: Overview & instructions for promotion in the advertising network
WakeApp continues its educational column for mobile app marketers in the “Source of the Month” Why are we doing this? Previously, in order for an application to become popular among users, it was only necessary to create a unique program that had no analogues and connected the client and the service. Today, this is no longer enough. The number of applications in app stores has reached unprecedented heights: 2.6 million in Google Play and almost 4.5 million in the Apple App Store (Statista). The WakeApp team decided to help novice marketers, partners, and specialists alike in the mobile app promotion market to stay ahead of the latest trends in GEOs, traffic sources, and promotion features. This time, we would like to introduce readers to a famous source of traffic and a tool that specialises in the promotion of mobile applications - Unity Ads. Unity Ads is a large platform for promoting games and mobile applications, having more than 1 billion users worldwide. Unity Ads allows you to run ads integrated into partner apps. As one of the largest developer platforms, the brand combines a number of products that can be purchased through subscription:
  1. Rich & Extensible Editor - a graphical editor.
  2. Art & Design tools - a set of tools for 2D and 3D graphics.
  3. Graphics Rendering - a render.
  4. Engine Performance - an engine for increasing performance.
  5. Platforms - a multi-platformer.
  6. Virtual & Augmented Reality - a tool for developing VR and AR products.
  7. Unity Asset Store - a catalogue of useful content.
  8. Multiplayer - a tool for creating online games.
  9. Team Collaboration - a team work manager.
  10. Unity Connect - an internal social network.
  11. Live Ops Analytics - an analytics tool.
  12. Performance Reporting - an application error recorder.
  13. Monetisation - a monetisation system.
  14. Advertising - an advertising network.
Self-learning algorithms integrated into the platform help you acquire the right audience and show ads only to relevant users. As a result, developers can effectively monetise their applications while advertisers can attract high-quality traffic. Facts about unity ads Facts About Unity Ads
  1. Product release date - 2014.
  2. Total revenue for 2022 - $1.5 billion.
  3. Over 1 billion users as of 2023.
  4. Coverage of devices - 3 billion a month.
  5. GEO coverage - more than 120 countries.
  6. With Unity Ads, you can place ads across seven ad networks.
wakeapp Unity Ads Customer Journey Map How can a marketer use Unity Ads? In order to start using the advertising network, you need to register here. There are 4 steps you need to complete before launching the campaign: Stage 1 - Setting up the company Wake Up set up To create an advertising campaign, you need to go to the Growth dashboard. Once inside, you need to:
  • Select the "Applications" section in the secondary navigation menu. Select the desired application or create a new one by specifying a link to it in the AppStore and Google Play. Click create.
  • Choose a campaign goal (installs, user retention, or revenue). The default campaign type includes installs.
  • Give a name to the campaign. For clarity, we recommend using a format that includes the app's name, platform, and target region (for example, WakeApp_iOS_Germany).
Stage 2 - Creatives (banners) for the advertising campaign The next step is to upload the creatives that will be used in the advertising campaign. Unity Ads supports the following ad and creative formats:  
  • Rewarded Video and Interstitial Ads are the most engaging ad formats that grab attention and deliver high ROI.
  • Playable Ads allow the user to experience part of the game without installation, which increases engagement and conversion.
  • End Cards support video ads to boost conversions. These are full-screen, call-to-action ads that appear after the video, inviting your audience to install the game.
A set of downloaded creatives can be used in different advertising campaigns. Multiple ad sets can be assigned to the same campaign, and ad packs can be assigned to multiple campaigns in the same app. Stage 3 - Setting up targeting Unity allows you to target ads according to the following parameters:
  • OS version
  • Screen size
  • Pixel density
  • Way to connect to the network
There is a separate block for geotargeting. Here, you specify the countries that you need to target as part of an advertising campaign. There are 120 countries in total in Unity. Stage 4 - Budgeting Unity's best practice is to keep a daily budget of at least $50 per country for each set of creatives. The campaign budget must be at least five times your daily budget. This is necessary to ensure sufficient scale for optimal campaign effectiveness. A low daily limit can result in cost overruns during the first few days as the system cannot accurately predict the performance of a campaign. The campaign will be optimised for the maximum number of installations within the daily budget. By setting a maximum bid for a country, the system will keep the average cost per install below that limit. It is worth noting that Unity Ads works on only two payment models CPI and CPV. At the same time, the balance for launching advertising is from $1,000. The recommended total campaign budget is $2,000, with a daily budget of $500. Payments are accepted via PayPal, as well as via bank transfer, Stage 5 - Adding tracking links To track user interaction with ads, you need to get attribution links from an internal or third-party attribution provider (per click and per impression). IMPORTANT! There are no built-in statistics in Unity Ads. All data can only be obtained through the API. Pros & Cons of Unity Ads Advantages of Unity Ads:
  • Gives approximate CPI or CPV for each GEO
  • Integrates with unreleased applications
  • Money is written off for full views
  • additional tools based on Unity
  • AR and VR ads
  • Fast response technical support
Disadvantages of Unity Ads:
  • API statistics only
  • Few targeting options
  • Large cash entry threshold - the minimum deposit to start is $1,000
How does Unity Ads work in WakeApp? Unity Ads is one of the 30+ sources our media buyers use to promote WakeApp. At WakeApp, we have been using this traffic source for more than many years for the convenience of our clients, whose goal is to attract a large amount of quality traffic and relevant leads in a short period of time. If you set up campaigns correctly and give the source the right Machine Learning, the ad network will produce volumes no worse than direct sources such as TikTok, Facebook, and Google. However, it is worth considering that large budgets are required; the threshold for entry and the average turnaround of the RK is high, amounting to several thousand dollars. About the Rubric Every month, we issue instructions for promotion by traffic source and by GEO traffic, discussions on the features of promotion in  particular regions, and share prohibitions and life hacks when promoting in a certain source. Think of it as a mobile marketer's desktop guide! About Us WakeApp is an international mobile marketing agency with 10 years of experience in the market. It is a leader in the development and promotion of gaming and non-gaming mobile applications in e-com, video streaming, food delivery, sport, utilities, and finance verticals. Earlier in 2022, WakeApp received The Media Agency of the Year at the SiGMA Asia Awards. In 2021, the agency placed in 5 categories of the 13th edition of the AppsFlyer Performance Index XIII.
Maria Debrincat 7 months ago
SCCG Partners with Growth Leads for Affiliate Marketing
Stephen Crystal, Founder and CEO of SCCG Management announced a partnership with Growth Leads, providing business development, and strategic advisory services with a focus on esports affiliate marketing. [caption id="" align="alignleft" width="252"]See the source image Stephen Crystal, Founder and CEO of SCCG Management.[/caption]

Stephen Crystal said of the partnership “We are very excited to move forward with Growth Leads. They are a leading affiliate marketing company in the iGaming space, with reputable expertise in the world of Esports. Our SCCG ecosystem includes various ‘best in class’ esports companies from around the world. We are excited to position Growth Leads as a resource to satisfy the growing demand for player acquisition within our network.”

Daniel Schweitzer, Director of Growth Leads said “We’re excited to team up with SCCG, to help strengthen our footprint in the US market and continue growing our portfolio and player acquisition with unprecedented speed, both locally and on a global scale. SCCG has become a household name in the iGaming, sweepstakes and esports industry and we’ve found a partner that matches our ambitions in terms of delivering qualitative solutions for our clients. With their long-standing experience and our state-of-the art acquisition tools, we believe we can scale our business to the next level, onboard new partners better and faster, and support SCCG with delivering even better products to their clients."

Growth Leads is an affiliate marketing company that provides high value leads to operators across various industries. Their lead acquisition channels range from SEO over Paid Search to Social Media Marketing. Growth Leads is very dedicated when it comes to delivering high quality traffic. This is mainly done by aiming to have the best products on the market and to ensure we deliver value to the customer when visiting our sites.

Not only our company is named after what we want to achieve, but also all of our company perks are part of the „Growth Package”: Growth Gain, Growth Game, Growth Gratification and Growth Gathering.

Get ready for Med-Tech World, Malta 2022 edition! With less than one month to go, this is the best time to sign up for Med-Tech World! As part of SiGMA Group’s Malta Week, Med-Tech World 2022 will take place from 17 – 18 November at the Hilton Hotel in St Julian’s, Malta. For the latest updates, top-quality conferences and premium networking opportunities at the digital health summit of the year, register here.
Content Team 11 months ago
Spinomenal signs content deal with Lottoland
Spinomenal has today announced it has signed a content deal with Gibraltar-based operator Lottoland. This progressive partnership will see Spinomenal supply its rich array of titles to Lottoland's 16-million strong customer base. Players at Lottoland will now have seamless access to Spinomenal's extensive portfolio that includes Majestic King, Demi Gods II, Wolf Fang and Book of Rampage - to name just a few. The agreement is set to significantly boost Spinomenal's reach within key regulated markets where Lottoland is active. Alongside its lotto business, Lottoland offers sportsbook, bingo and casino products to its customers. Spinomenal's CEO, Lior Shvartz, commented: "Lottoland is a highly respected operator that has an influential position within the iGaming space. We're excited about adding our extensive portfolio of games onto Lottolands's platform and watching the relationship blossom." Lottoland's Group CEO, Nigel Birrell added: "Giving our 16 million customers access to new and exciting content is key to driving our business forward and attracting new players. We are pleased to be working with Spinomenal and look forward to getting their portfolio live on our site."
Content Team 8 months ago
OpenBet announces Debra Krupinski as VP Commercial – US
OpenBet, a global leader in betting entertainment, has appointed Debra Krupinski as its VP Commercial – US, demonstrating the company's commitment for securing further growth in the region throughout 2023 and beyond. Krupinski is a seasoned gaming and business executive having spent over 10 years in the industry, accumulating extensive experience across commercial operations, finance and analytics, while maintaining strong relationships with operators. Before joining OpenBet, Krupinski worked at West Monroe Partners where she led the Corporate Transformation Practice, driving value creation through operational efficiencies, revenue acceleration and delivering new opportunities from cross-sell and upsell within its current customer base. Previously, she enjoyed a successful career with Scientific Games and WMS Gaming, including the development of robust commercial strategies and execution plans, building and implementing the company's Insights and Analytics team, and most recently leading its global Gaming Operations business. In her new position, Krupinski will play a key role in driving OpenBet's commercial opportunities across the US as the market continues to grow with an increasing number of states seeking regulatory approval. OpenBet already holds a strong position in North America with leading operators choosing to deploy its technology, content and services, including Betfred, BetMGM, DraftKings and FanDuel. This latest appointment further demonstrates the company's strategic plans to expand its workforce, as it aims to take sports betting entertainment into a new era as part of global sports and entertainment leader Endeavor, which acquired OpenBet in 2022. Krupinski said: "I am delighted to be joining OpenBet as VP Commercial for the US in what I expect to be an exciting challenge. It's a real privilege to work alongside such a talented team and be part of a company which holds such high standards and is the global partner of choice for many of the biggest brands in the industry. "OpenBet continues to deliver world-class content, advanced technology and tailored services to its partners across the globe, and in my new position, I intend to utilize the incredible product offering available to carry on growing the commercial success seen across multiple US markets." [caption id="attachment_769592" align="aligncenter" width="300"] Debra Krupinski[/caption] Cathryn Lai, Chief Commercial Officer of OpenBet, said: "It's a real pleasure to welcome Debra to the OpenBet family. As the new year gets underway, we are confident we will see an increase in commercial activity in the US with our reputation for delivering an unrivalled betting experience via our technology, content and services in high demand, and Debra is perfectly positioned to drive growth and success in this area."
Content Team 8 months ago
Humoney became a sponsor of SiGMA Europe Awards 2022
Humoney Platform supported the "Best Online Payment Solution of the Year" nomination in the prestigious Europe Gaming Awards 2022 as part of the SiGMA Summit in Europe. The winner will be announced on the evening of November 14 during the awards ceremony in Malta. More than 200 companies competing in the nomination offer the market solutions for online payments that help increase the conversion rate and player retention. The award will go to a product that looks beyond the usual and changes the way of thinking outside of this category. Recently, the organizers announced the shortlist of the nomination, which includes 6 contenders for the victory. You can choose the best one by following the link. "Humoney is a new and ambitious brand. We strive to develop the global market of payment systems, so we made a decision to become a sponsor of the thematic nomination at this year's Europe Gaming Awards. A professional expert community should highlight the best, drive healthy competition and thus stimulate market development," explains Oleh Krot, ideologist and owner of Humoney. SiGMA Summit is one of the largest conferences and the most anticipated events in the iGaming world. Annual exhibitions bring together tens of thousands of visitors and top industry representatives to exchange experiences and create new ideas and collaborations. It was possible to apply for participation in the current Europe Gaming Awards until October 7 inclusive. Voting by the expert jury will end on October 28, and the winner will be announced on November 14 during the gala concert. Join us: 14 – 18 November, 2022 for Malta Week One of the first European countries to regulate the gaming sector, Malta is a hub of global business. The island is an obvious choice for SiGMA’s presence in Europe and a strong foundation for the field’s future. With a plethora of prospects for both investors and entrepreneurs looking to shape the future of this multi-billion-dollar business, Malta Week will bring together industry giants among the affiliates, operators, and suppliers of the gaming sector.
Content Team 11 months ago
BetCity signs deal with Enteractive for Netherlands retention
Enteractive, the leader in retention services, today announced it has been selected to deliver reactivation campaigns in the regulated Dutch market by BetCity, part of Entain Group. BetCity was one of the first online casinos to receive a licence from the KSA, and one of the Netherlands' leading online sports betting and gaming operators. Enteractive complements the CRM strategies and activities of sportsbook and iGaming operators around the world, delivering personalised retention and reactivation services to optimise revenue generation from the churned segments of their player base. Headquartered in Amsterdam, BetCity received an online sports betting and gaming licence from the KSA (Kansspelautoriteit), the Dutch Gaming and Gambling Authority, in October 2021, and has delivered rapid growth, establishing a leading position in the Dutch iGaming sector, with around 20 per cent market share by early 2022. The company was acquired by Entain in late 2022. Enteractive's campaigns will be focused on increasing player retention and loyalty for the brand, using Enteractive's proprietary (Re)Activation Cloud technology platform, allowing a fast and seamless integration of selected player databases, with native-speaking sales agents able to engage players in each market with real-human one-to-one outreach. This personalised approach to CRM is a proven way to re-engage players from churned segments, with responsible gambling best practices included as a standard feature. Robert Kooiman, Marketing Director at BetCity, commented: "We're delighted to join forces with Enteractive, giving us the edge over competitors in the Dutch sector. Enteractive's personalised one-to-one solutions enable us to grow the relationship with our players as well as ensuring that we're the responsible choice for players. To generate revenues from previously dormant segments only anticipates a long-term fruitful relationship." Francesca Raniolo, Senior Business Development Executive at Enteractive, added: "We're thrilled to be working with BetCity, an innovative and exciting brand, as they continue to grow in the lucrative Dutch marketplace. With the untapped potential of lapsed player accounts and the positive response we are receiving from the players, Enteractive is looking forward to making a considerable difference in active player revenues." With native speaking call agents supporting iGaming brands across the globe, Enteractive reactivates more than 13,000 players per month for a variety of leading operators.
Content Team 8 months ago
Discover the perfect location for your next international meeting: Malta
Located at the centre of the Mediterranean and with over 100 direct flight connections, Malta is the ideal location for international meetings. Its strategic location within three hours of Europe’s main airport hubs makes it easily accessible from most major European cities. But that’s not all - Malta offers a wealth of benefits that make it the ideal destination for any corporate event. One of the most significant advantages of Malta is that English is the official language, alongside Maltese. Plus, most of the population is multilingual, with Italian, French, German, and Spanish widely spoken. This makes communication seamless and ensures that your attendees can feel comfortable and understood during their stay. Hotel and meeting infrastructure in Malta is an aspect that planners rate highly. Most 5 and 4-star hotels have excellent meeting facilities equipped with the latest technology, plus a range of high-end amenities like on-site restaurants and wellness centres. And with short transfer times, no time is wasted during your stay - you can cross the entire island in less than an hour! But that’s not all - Malta boasts around 300 days of sunshine and mild winters, with an average daytime temperature ranging from 10°C (50°F) in January to 32°C (90°F) in August. Organising an event during the winter months is totally viable, with a high possibility of getting some amazing winter sun. Malta is also known for its professional and friendly hospitality industry, with experienced DMCs, creative caterers, and skilled AV suppliers who offer exceptional tailor-made services that are sure to make any event a success. Hospitality is part of the Maltese culture, so flexibility and genuine service come as standard. The Maltese Islands offer a diverse range of programme options, from sailing and kayaking to outdoor teambuilding activities, endless historical attractions, cultural events and wellness activities. Farm to fork concepts featuring local sustainable produce is always a winner, whilst other gastronomical discoveries and activities are plenty. The destination offers an exceptional variety of experiences that keeps attendees engaged and excited. Malta offers the best of both worlds as a European and Mediterranean destination. Travel in the Schengen zone, pay in Euro, and take in the striking Mediterranean views and rich culture while enjoying world-class service. With exciting new openings and constant upgrading of products and services, there’s always something new to discover. During the past few years, despite the pandemic, the islands have seen new 4 and 5* hotels featuring some important international names, more restaurants listed in the Michelin Guide and new boutique hotels set in precious heritage buildings. A local brewery, Farsons, has opened ‘The Brewhouse’- its old brewery, now transformed into a combination of beautiful meeting spaces, offices, and also hosting its own brewery tour which is set to open this year. “The Maltese Islands may be small but they do pack a punch. Both visitors and planners are always positively surprised at how much is on offer, and we’re really happy with the way the industry continues to develop its offer for international meetings and events.  Contact us to start planning your event in Malta today!” says Christophe Berger, Director VisitMalta Incentives & Meetings.
Katy Micallef 7 months ago
R. Franco Digital content portfolio added to the Games Global PLUS network
New deal grants global operator network access to entire gaming catalogue Madrid, 19th January 2023: R. Franco Digital has signed a partnership with Games Global, in a deal that will see its entire portfolio launched on their industry-leading distribution platform. Under the agreement, all R. Franco Digital titles will be distributed by the aggregator to its global network, significantly increasing international reach for Spain’s leading gaming provider. The content will be available through Games Global PLUS, the business’s aggregation product that was launched back in November 2022, and aggregates further content from third party providers into master brand’s Client Zone, which also plays host to content from Games Global’s 36 exclusive studio brands, including their legendary progressive jackpot network. R. Franco Digital will gain access to Games Global’s broad worldwide operator base as part of the new agreement. In turn, Games Global will benefit from R. Franco Digital’s MGA-licensed slot catalogue, including its latest additions Vikings Rage and Treasure Keeper, with all titles appearing on the platform through a single integration. Mario Benito, Online Sales Director of R. Franco Digital, said: “We’re delighted to be distributing our portfolio through Games Global PLUS. This development unlocks an even bigger reach for our high-quality titles, which have proven to resonate with players both in Spain and beyond. “Games Global provides its operator partners across the world with an excellent range of casino content, so they have always been on our radar when looking for new international partners.” Andrew Booth, Chief Product Officer at Games Global said: “Games Global aims to only provide customers with content of a consistently high standard that keeps players entertained with new and fresh options. With its commitment to developing high-quality content, we feel R. Franco is the perfect fit for Games Global PLUS. “Having seen the success its portfolio and innovative solutions have brought to the Spanish market, we have no doubt it resonate will well with slot enthusiasts across our operator network.”
Content Team 8 months ago
ESA Gaming enters Nigeria with betBonanza
ESA Gaming, the innovative games provider, has made its debut in Nigeria after launching its library of non-traditional content titles with fast-growing operator betBonanza. The partnership sees ESA Gaming continue its recent expansion in the African continent where its collection of mobile-first, lightweight EasySwipe™ titles is a perfect fit for local market conditions. Top-performing titles include Wild Vegas, Fruitz&Spinz, Basketball Mine and Goal Mine, as well as a range of classic casino content and ESA Gaming's first crash-style game, Rocket Racers. Founded in 2019, betBonanza is one of Nigeria's fastest-growing online bookmakers, also offering a great selection of casino content including slots, table games, instant and crash-games. Through the roll-out with betBonanza, ESA Gaming significantly strengthens its position in regulated African markets and the deal comes shortly after the supplier first entered the continent through partnerships with Pariplay and 888Africa. Thomas Smallwood, Head of Marketing at ESA Gaming, said: "Regulated African markets have become a key focus for us as our EasySwipe™ portfolio is perfectly designed to marry up with the wants and needs of local players in the continent. betBonanza is a strong brand and is quickly establishing itself as a leading operator in Nigeria. We are thrilled to bring our titles to their offering and introducing new excitement to their growing customer base." Gatis Licitis, COO of betBonanza, said: "As we continue to strengthen our casino offering to complement our leading sportsbook we couldn't find a better partner than ESA Gaming. Their titles offer fantastic cross-sell opportunities, and the quick-fire nature resonates well with our customers. We look forward to working together to further gain ground in the Nigerian market."
Content Team 8 months ago
IWG now live with OLG
Instant Win Gaming (IWG), a leading supplier of eInstant games to NASPL/WLA-member lotteries, has completed its InstantRGS (remote game server) integration and delivered its first InstantGames to Ontario Lottery and Gaming Corporation (OLG) after securing supply contract. Ontario marks IWG’s 28th lottery market in total. The company already holds an established position within Canada, with its games now live across eight provinces in the country, including those managed by Atlantic Lottery Corporation (ALC), British Columbia Lottery Corporation (BCLC) and Loto-Québec. IWG was recently awarded a supplier license by the Alcohol and Gaming Commission of Ontario (AGCO), paving the way for this new collaboration. Alongside the continuous supply of new games, IWG plans to deploy its InstantJackpot and InstantLink technologies, which deliver progressive jackpot prizes within its in-house developed titles. And, OLG will have access to games that incorporate InstantPulse, providing them with the ability to update eInstant visuals at pre-set moments. Ontario is widely expected to become one of the largest online markets in North America. IWG’s proven track record for developing and distributing exciting gaming [caption id="" align="alignleft" width="170"] Rhydian Fisher, IWG CEO.[/caption] experiences and customized content for lotteries worldwide ensures it will be at the forefront of this key marketplace. Andrew Darley, OLG Senior Director, iCasino & iLottery,said: “As the iGaming open market heats up in Ontario, offering our players IWG’s variety of eInstants is an important strategic move for us which will help differentiate in the marketplace. We are excited to continue to grow our customer base with IWG’s products because 100% of OLG profits are reinvested back into the province. So, when you play, you play for Ontario.” Rhydian Fisher, IWG CEO, said: “Following recent regulatory changes within Ontario, partnering with OLG is an incredibly exciting opportunity for us. Given IWG’s track-record for delivering top-selling eInstants to lottery players across North America, we are confident that our games will resonate lottery players in Ontario as well. We have exciting plans to help OLG truly differentiate itself as the single lottery operator in the province.” Focus on opportunities in Malta Join us: 14 – 18 November 2022 MALTA Being one of the first European countries to regulate the gaming sector, Malta is a hub of global business. The island is an obvious choice for SiGMA’s presence in Europe and a strong foundation for the field’s future. With a plethora of prospects for both investors and entrepreneurs looking to shape the future of this multi-billion dollar business, Malta Week will bring together industry giants among the affiliates, operators, and suppliers of the gaming sector. Our networking activities, including the extra cultural excursions, dinners, and networking drinks are solely open to Premium and Platinum ticket holders. Choose your ticket type here. SiGMA – World Gaming Festival – SiGMA 2022: MFCC, Malta SiGMA World is a leading platform for igaming, betting & esports industries. With a well-earned reputation for networking events.
Content Team 12 months ago
Trade shows in 2023: Why are these vital for 3 Oaks Gaming?
An interview with Sebastian Damian, Managing Director at 3 Oaks Gaming With 2023 now in full swing in terms of trade shows and expos, which ones will 3 Oaks be attending this year?  We have some exciting plans that we can reveal! The 3 Oaks team will be at iGB Live at Amsterdam in July and we will also have stands at SBC Summit Barcelona in September and, of course, displaying our best work at SiGMA Malta in November. These are some of the most revered events for iGaming industry delegates to attend and we are proud to showcase the full 3 Oaks proposition at these prestigious expos.   Over the past 12 months, we have firmly positioned ourselves as a trusted distributor of amazing content. Exhibiting at major events like these further illustrate our ambition to grow further and extend our presence within the industry.   SiGMA Malta is the last big trade show of the year, certainly in Europe. With this in mind, how important is this event on its own?  SiGMA Malta is a fantastic expo, particularly given so many individuals from the industry are based on the island. Of course, with it being the last show of the year it will hopefully put us in good stead for the following 12 months, with lots of deals planned and the chance to really put our stamp on the sector as an established distributor.  Why do trade shows play such an important role for the iGaming industry as a whole?  There are so many trade shows throughout the year that it is a fantastic opportunity to meet and greet attendees and forge new relationships within the sector. For a company like 3 Oaks Gaming which holds strong ambitions to distribute content to all parts of the world, expos give us the opportunity to set up meetings, discuss potential new agreements and explain clearly why we’re the partner of choice for operators. It is always something that we look forward to and having a presence at many expos throughout 2023 will be hugely beneficial to us as we look to expand.  On the subject of expansion, there have also been big changes within your team. How will these new appointments benefit the company?  Introducing new members to the team is absolutely crucial for us. To support our high expectations of commercial growth in 2023 and beyond, we are constantly looking at the right individuals who can join our main hub on the Isle of Man and make a real difference.   We have already bolstered our account management team with new hires in 2023 and that has allowed us to develop stronger relationships with our existing partners. We want to bring in new talent across all areas of the business.  Considering we have only been operating for a couple of years now, we have still been able to attract a high calibre of people with extensive industry experience. That says a lot about how stakeholders within the industry recognise we are building a proposition that is exciting.   Are there any plans to continue to hire more employees in 2023?  Absolutely! Hiring more employees at 3 Oaks means growing the quality of our team and there will be plenty of news on this throughout the year.   
Maria Debrincat 6 months ago
Department of Trust signs champion jockey Harry Skelton for safer gambling push
Department of Trust, the leader in financial KYC for the gambling industry, has signed Harry Skelton as brand ambassador for its pioneering personal finance app for gamblers, BetBudget, as it begins a major social media and online marketing campaign. BetBudget is the first personal finance tool designed specifically for all types of gamblers, to help manage money and make smarter decisions about gambling and other spend in one place. The app uses FCA regulated open banking to emphasise security, privacy and ease of use. BetBudget offers helpful personal budgeting tools such as consolidating bank balances, tracking disposable income, discreet personalised alerts for spending or withdrawals, and P&L analysis of a user’s history with individual gaming sites. The service is free for consumers. Gambling operators can use BetBudget to carry out financial KYC checks ranging from a simple confirmation of income, a review of vulnerability metrics, all the way to complete access to bank statement data for enhanced due diligence (EDD). Players review and approve these requests with one tap in the app – removing the need to submit bank statements, avoiding hits on their credit file, and maintaining complete control of what data is shared at all times. To raise awareness among sports bettors, BetBudget has signed 2020/21 champion jump jockey Harry Skelton as a long-term brand ambassador. Skelton will bring a visual BetBudget presence to the racecourse and help promote the brand through traditional and social media. “As a jockey, my profession is built on trust,” said Skelton, a winner of eight Grade 1s, including two at the Cheltenham Festival. “I’m delighted to partner with BetBudget, a tool that drastically improves the way in which players share their financial and other personal information with bookies. Anything that helps people to bet in a safer, more responsible manner should be welcomed.” Department of Trust was founded by CEO Charles Cohen, a technology entrepreneur and executive, who previously founded and sold businesses including online currency and mobile gambling pioneer Probability plc. “Financial KYC is becoming something every operator needs to conduct more often, more deeply and more accurately,” said Cohen. “We are thrilled to be working with Harry to raise the profile of BetBudget among UK sports bettors in particular. They are the group most likely to encounter these checks today and benefit most from the free BetBudget app itself.” THE 300 SPARTANS: After triumphing in key locations across Asia and Europe, AGS is flying 300 top affiliates to Malta, for an all inclusive deluxe trip. The event will happen alongside SiGMA, 14-18th November, during SiGMA Europe. Read more about the 300 Spartans here
Content Team 12 months ago
“Operators don’t need to have their own technical team”: a SOFTSWISS expert’s view on key affiliate platform features
Recognised as the Affiliate tracking software of 2023 by SiGMA Awards Eurasia, Affilka by SOFTSWISS provides a reliable and sustainable product for over 240 brands. We talked to Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, to find out what sets Affilka apart from other similar products, how the integration is going and what innovations are in store for partners in 2023.

What are the current trends in affiliate marketing in the iGaming industry, and how is Affilka adapting to these trends?

The iGaming industry is always rapidly changing and requires constant upgrades and enhancements from software providers. In the era of influencers, streamers and Tiktokers, offline promotion and real-time data become inevitable elements for every affiliate tracking software. Operators want to make data-driven decisions to build a high-performing marketing strategy so reporting on player activity, cross-device tracking, and in-app monitoring are crucial. Speaking about the financial part of the business, the market share of crypto operations is increasing every year and stable coins have recently become more popular than Bitcoin (BTC) which is susceptible to fluctuations. Affilka has been working on everything I mentioned and is constantly improving its functionality to stay ahead of the curve. We have many new features that will be released soon, not to mention a new traffic report and player behaviour prediction tools.

How does Affilka help iGaming companies manage their affiliate programs more effectively?

A big advantage of Affilka is the full customisation of affiliate commissions. Our Commission Constructor is not limited to standard CPA, RevShare, Hybrid or CPL deals, but any combination of those as well as multiple custom conditions can be added. Custom commissions could be assigned to a single affiliate based on their traffic source, product they're promoting (casino, sportsbook or poker room), and players’ GEO, as well as playthrough activity so that every player behaviour may be covered by the deal. To build stable trustworthy relations with affiliates, an operator has to care about timely payouts and diverse payment options. Apart from working with operators’ own payment merchants, Affilka offers its integrated payment methods of Skrill, Neteller, CoinsPaid and bank transfer which help to save time as the affiliate payouts are processed within several clicks straight from the operator interface. In-depth reporting allows for the tracking of affiliate performance and player activity across brands, products, campaigns, countries, commissions and referral links on a granular level and close to real-time. All the data is aggregated in a single report which is customisable for every user making Affilka stats even more valuable for quick data-driven decision making. Automated processes help the parties save a lot of time while working with the software. For operators, the bills are generated automatically in the system based on the commission setup, payments processed within several clicks, reports sent to BI tools via CSV, XML, JSON and API. Batch actions could be applied to different activity, mass email newsletters are sent via integrated email platforms. Affiliates love working with our software because once postbacks are configured, automated report export is set up, and payout requests scheduled, there is no need for them to constantly log into their profile at all. They may concentrate more on marketing efforts rather than checking the updates on a daily basis.

Can you share any success stories of iGaming companies that have migrated to Affilka from in-house solutions?

There have been lots of cases when initially operators developed their in-house affiliate solutions. After growing to a certain point it often became obvious the software needed more resources or lacked the required functionality, many of them migrated to Affilka. Let me mention a prominent example of BC.Game who shared their positive feedback. The migration to Affilka for them resulted in an increased monthly player acquisition substantially. It also optimised use of marketing budgets, streamlined affiliate management with flexible commissions and effective allocation of team resources. I’m sure that’s not the limit and Affilka will bring even better results for BC.Game in the future.

What are the key features of Affilka that make it stand out from in-house solutions?

First of all, for a reasonable price, an operator gets a ready-to-use affiliate platform built with best practices, continuous upgrades and full support. Affilka was built with the demands of industry leaders in mind and it has every feature to satisfy the expectations and requests of operators and affiliates. Secondly, an operator doesn’t need to have their own technical team who will constantly upgrade and maintain the software to meet the trends and requirements of the market. One more advantage of Affilka compared to an in-house solution is a well-deserved reputation for being a transparent and fair solution. I’ve heard many stories when affiliates simply refused to work with an in-house affiliate platform due to slow data synchronisation, lack of certain postbacks, difficulties with transferring data to their trackers and most importantly the mistrust of the data displayed to them as an operator may amend it on their side. Taking the above into consideration, it turns out to be more profitable to use an 'off-the-shelf' solution reputationally, in terms of the team resource distribution and financially as the monthly cost is usually less than the salary of one developer.

How does Affilka integrate with other iGaming software platforms?

The integration is done via API – it’s an automated reliable solution to exchange information between a casino, sportsbook, or poker room platform and Affilka. Our API allows data syncs to happen every 15 minutes, meaning that the statistics are being updated and postbacks are frequently being triggered both for an operator and their affiliates. Any custom period of data update may be set, but the industry is moving towards near-real-time data and so are we.

About Angelika Antonova

With 7 years of experience as a Deputy Director in commercial real estate, Angelika Antonova joined SOFTSWISS in 2020 as a Sales Manager for the Affilka Team. Within 3 years, Angelika took the Affilka platform to new markets – in addition to SOFTSWISS clients, Affilka is now used by many B2B providers and operators who previously relied on in-house platforms. Since the beginning of 2022, Angelika heads the Affilka by SOFTSWISS sales team, which grew to 5 people in May 2023 due to high demand for the affiliate platform that now powers over 240 brands.


SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Content Team 4 months ago