MegaPari Empowers 80% of Operations with AI Technology

Jake Graves 1 year ago
MegaPari Empowers 80% of Operations with AI Technology

The online gambling company, MegaPari, is keeping up with the times by actively incorporating various tools into its operations, including the widespread use of AI tools.

Established in 2019, MegaPari has rapidly expanded its presence worldwide, covering regions such as Latin America, the Middle East, Asia, Eastern and Western Europe, and Africa. The brand has gained international recognition from independent and authoritative agencies in the iGaming industry, including SBC, EGR, BSG, and Affpapa.

Over the past three months, the creative department of MegaPari has experienced significant changes in their workflow. The team now utilizes the Midjourney neural network, which, according to the Art Director of MegaPari, is responsible for generating up to 80% of all creatives.

Furthermore, the team has greatly reduced the time required to create creative materials for marketing and affiliate tasks.

Dennis, the Art Director of MegaPari, stated, “With the implementation of AI in our work, we have practically forgotten about stock platforms, where we used to spend a considerable amount of time searching for the right elements. Thanks to AI, we have reduced the search time for creative elements from 10-15 minutes to 2-3 minutes.”

In addition to the in-house team, partners connected to MegaPari Partners, the brand’s affiliate program in the gambling and betting vertical, also benefit from these innovations.

Partners are offered deals based on RevShare, CPA, and Hybrid models, along with weekly payouts, personal account managers, and the opportunity to request individual designs and banners from the MegaPari team. With the integration of AI, the speed of creating such materials has increased almost threefold.

Interestingly, even the cover for this press release was created using the Midjourney neural network.

MegaPari takes pride in the level of flexibility exhibited by its team and expresses gratitude to its partners for their trust in the business. For those interested in joining the team or exploring new tools in their work, the company can be reached at [email protected].

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