MGM Resorts International said it has appointed Gary Fritz to push expansion of the group’s digital platforms, both organically and through acquisitions.
Fritz, who will be president of MGM Resorts Interactive, recently led the company’s acquisition of online gaming company LeoVegas.
Fritz will be a member of the company’s Executive Committee and he will become a member of the board of directors for BetMGM and chairman of the board of LeoVegas.
“Enhancing and growing our digital businesses is one of MGM Resorts’ top priorities, and Gary is uniquely positioned to help the company build on successes and seize new opportunities,” said Bill Hornbuckle, CEO & president of MGM Resorts International. “Gary will play a vital role in MGM Resorts’ diversification strategy and drive our investment in digital innovations.”
Previously, Fritz led global strategy and expansion plans for multinational companies, including IAC, TripAdvisor and Expedia. He began his career at McKinsey & Company.
MGM looks for growth
As well as LeoVegas, MGM is active in iGaming through its BetMGM unit, a joint venture with the U.K.’s Entain.
MGM completed its $604 million acquisition of Sweden’s LeoVegas at the beginning of last month. Last year, MGM sought to buyout Entain for $11 billion, but the offer was rejected as being too low. Analysts predicted that the operator would return with a higher offer, but that has not materialised. Hornbuckle said last year that he was still on the lookout for a major acquisition to take the group’s online presence to the next level. However, he added that valuations last year had become too steep.
THE 300 SPARTANS:
After triumphing in key locations across Asia and Europe, AGS is flying 300 top affiliates to Malta, for an all inclusive deluxe trip. The event will happen alongside SiGMA, 14-18th November, during SiGMA Europe.
Read more about the 300 Spartans here.