NASCAR brings pari-mutuel betting to fans with 1/ST Technology
NASCAR is shaking things up with a new partnership that brings pari-mutuel betting to stock car racing. By teaming up with 1/ST Technology, NASCAR is giving fans a fresh way to get involved in the action. Announced on February 20, 2025, this collaboration means fans will be able to place bets on races through websites, mobile apps, and select retail locations where legally permitted.
About 1/ST Technology
Operating under The Stronach Group business umbrella, 1/ST Technology is thoroughbred racing and gaming’s largest technology company specialising in pari-mutuel betting solutions. It delivers products through brands like AmTote, Xpressbet, 1/ST BET, XB SELECT, XB NET, PariMAX, and Betmix. Focused on enhancing the betting experience, 1/ST Technology combines innovation with a deep understanding of wagering markets, making it a natural fit for NASCAR’s expansion into pari-mutuel betting.
A new way to bet on NASCAR
For the first time, NASCAR will offer pari-mutuel betting, a system where all bets go into a shared pool, and payouts depend on the total amount wagered and the number of winning tickets. This method, long popular in horse racing, is now making its way to the NASCAR circuit.
Keith Johnson, President of 1/ST Technology, called the partnership a game-changer: “We’re excited to work with NASCAR and bring this style of betting to the sport. It’s a great opportunity to enhance the experience for fans.”
More ways for fans to get involved
With over $100 billion wagered each year through pari-mutuel betting worldwide, NASCAR is stepping into a growing market. The pari-mutuel model enables data aggregation across operators and jurisdictions, ensuring the liquidity needed for jackpot bets. With live updates and various wagering options, it also adds an extra layer of excitement for fans.
Whether it’s picking a race winner, betting on specific drivers, or predicting key moments, there will be plenty of ways to stay engaged. Joe Solosky, NASCAR’s Managing Director of Sports Betting, said, “We’re always looking for ways to make race day even more thrilling. This partnership brings an added dimension to how fans can interact with the sport.”
Getting the green light
As more states open up to sports betting, NASCAR is following the trend of major sports leagues integrating gambling to boost fan engagement and revenue.
But, before bets can be placed, 1/ST Technology must secure approval from state regulators where sports betting is legal. Since every state has its own laws, this process is essential to making sure everything is above board.
Keeping it responsible
While expanding into betting, NASCAR is also making sure fans play responsibly. In November 2024, it teamed up with the American Gaming Association (AGA) to promote responsible gambling during big races. As pari-mutuel betting rolls out, NASCAR will continue pushing safe betting practices.
What’s next for NASCAR?
This move into pari-mutuel betting could bring in new fans while giving long-time supporters an exciting way to interact with the sport. NASCAR and 1/ST Technology are working to launch the platform, and it will be interesting to see how it evolves.
All in all, this partnership marks a major step for NASCAR. With new betting opportunities and a focus on responsible gaming, fans now have more ways than ever to get involved in a sport renowned for its passion.
