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Watch: NetRefer unveils AI and data innovations at SiGMA Europe 2024
The recent SiGMA Europe 2024 event brought together industry leaders to discuss the future of iGaming. Standing out from the crowd, NetRefer, a leader in affiliate marketing solutions, offered SiGMA World insights into how the company is revolutionising the affiliate marketing space. By leveraging advanced technology to tackle complex challenges and enhance performance, NetRefer showcases how its cutting-edge use of data and artificial intelligence (AI) drives efficiency and optimisation in the gaming industry.
Christian Joseph Sammut, Head of Professional Services at NetRefer, and David Buhagiar, Senior Manager of Marketing & Acquisitions, gave SiGMA World their unique insights.
Data driven optimisation for affiliate success
Affiliate marketing relies heavily on accurate and actionable data. NetRefer has positioned itself as a key player in this space. By providing operators with tools to track and optimise every stage of the player funnel, NetRefer helps them make informed decisions.
“Our platform enables operators to track affiliates from signup through the entire player journey,” explains Sammut. “The operators will use the data to track their affiliates from signup through the entire player funnel. They will see which players are registering, from what demographic and from which marketing source. They’ll be able to see key metrics such as first time deposits (FTDs) and new depositing customers (NDCs), and also how much they are rewarding them. This will enable operators to see the full client funnel from start to finish.” This comprehensive data ensures operators can fine-tune their marketing strategies and maximise conversions.
Intuition backed by expertise
NetRefer’s intuitive interface has remained a cornerstone of its success. This was designed to simplify operations for clients. A dedicated learning and development team supports the platform. Sammut continues, “If they ask, ‘Can you help me segment my audience?’ we say yes, we’ll be able to give them our experience.”
“We can provide tailored training and advice based specifically on their particular business type,” Sammut adds. “Operators in the industry tackle performance marketing in different ways, and we give the best guidance possible.”
With over two decades of experience in affiliate marketing, NetRefer’s expertise extends to operators across different regions and business models. This global reach, combined with personalised client support, sets the company apart in a competitive industry.
Global scalability through cloud migration
A landmark moment for NetRefer was its successful migration to the cloud. The company now processes over a billion clicks per month. However, Sammut reveals, “The infrastructure can handle three times as much. That scalability is critical because we serve the largest clients in the industry.”
This move to the cloud also enhances reliability, positioning NetRefer to cater to an increasingly global clientele, including their recent entry into the U.S. market.
David Buhagiar highlights how AI is reshaping the affiliate marketing landscape. “This year, we’ve seen an explosion of open AI tools in our day-to-day lives. We’re learning how impactful this technology is going to be for us all. In affiliate marketing, AI improves accuracy, manages large volumes of data, and reduces human error.”
Buhagiar added, “AI allows for more personalisation of marketing campaigns and will hopefully pave the way to predictive analytics, enabling operators to make better decisions in real-time and improve revenues.”
Introducing NetRefer Copilot, an AI-powered conversational tool, illustrates this shift. Buhagiar says, “Ultimately, the operator is always in control. We are just giving the tools for the operator to get their job done. Copilot allows marketers to have a conversation with the system, asking complex questions and getting a simple answer.”
This is an innovation that reflects NetRefer’s commitment to equipping operators with tools that enhance creativity, automate complex tasks, and deliver results with speed and accuracy.
Trusted partnerships and a commitment to compliance
Operating in a heavily regulated industry, NetRefer prioritises security and compliance. Partnering with Microsoft for its cloud hosting services ensures robust security and stability. Buhagiar states,” We partner with the big guys in tech. We’re fully powered by Microsoft, so we’re as secure as they are, really. Our focus is on providing secure solutions that adapt to changing regulations,” Buhagiar emphasised.
NetRefer continues to set new benchmarks in affiliate marketing. Their dedication to enhancing efficiency, scalability, and compliance ensures they remain a trusted partner in the iGaming industry. In a fast-changing environment, NetRefer’s innovative tools and AI-powered advancements, like Copilot, position them to lead the change in shaping the future of affiliate marketing.
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