Novomatic partners with Harvest Gaming to expand in Asia
Days after Novomatic secured one of the first gaming-related vendor licences in the United Arab Emirates (UAE), the Austrian gaming technology giant has announced a new “strategic distribution partnership” with Singapore-based Harvest Gaming.
“This new venture marks an important step in Novomatic’s strategy of expanding its presence across Asia and reinforces the group’s long-term commitment to international growth through strong regional collaborations,” the company said.
Under the agreement, Harvest Gaming will distribute Novomatic’s land-based gaming products in Singapore, Malaysia, and Vietnam. The privately-held company, founded in 2007, brings experience and local market knowledge that Novomatic says will be key to strengthening its position in Southeast Asia.
“With its in-depth market knowledge, excellent industry relations, and a customer-focused approach, Harvest Gaming is ideally positioned to support NOVOMATIC’s growth and deliver tailored solutions to local operators,” the Austria-based company added.
Michael Barsin, a sales representative for Novomatic, said the group was “delighted” to join hands with Harvest Gaming.
“Their deep understanding of the regional markets and dedication to supporting our customers make them excellent representatives of the Novomatic brand. This partnership will allow us to serve operators in Singapore, Malaysia, and Vietnam better with our tailored, high-performance gaming solutions.”
Harvest Gaming’s general manager, Alfred Hwee, also welcomed the deal. “Novomatic is globally recognised for its innovation, quality, and reliability – values that perfectly reflect our own business philosophy,” he said.
“We look forward to working closely with the Novomatic team to support our customers and drive mutual growth in Southeast Asia.”
Novomatic controls Ainsworth Game Technology Ltd, an Australia-listed slot machine manufacturer. Its new alliance with Harvest Gaming is seen as part of a broader strategy to grow its international footprint.
Novomatic enters UAE gaming market
Earlier this month, Novomatic received a Gaming Related Vendor Licence – Tier 1 in the UAE, issued by the General Commercial Gaming Regulatory Authority. This licence gives the company an entry point into the newly opening market in the Gulf region.
Separately, Novomatic is in the process of acquiring French casino group Viking Casinos. The transaction is subject to regulatory approvals and, if completed, will boost the company’s presence in the European gaming sector.
