Korea’s casino operator, Paradise Co, has outlined a plan to achieve a 10 percent annual sales growth rate and an operating profit rate of more than 20 percent by 2027. As part of its “Corporate Value-Up Plan,” the company aims to enhance shareholder value through increased returns and improved governance.
Focus on shareholder value and governance
Paradise Co has committed to strengthening shareholder returns through dividends and treasury stock. The company has also announced plans to refine its governance structure by reinforcing board-centered management, advancing ESG (Environmental, Social, and Governance) initiatives, and improving investor relations activities.
A recent filing with the Korea Exchange highlights these efforts, underscoring Paradise Co’s strategy to maintain strong financial performance while enhancing corporate transparency and investor confidence.
Leadership change: Choi Jong-hwan becomes sole CEO
Paradise Co also revealed that it will no longer operate under a co-CEO model. Choi Seong-wook has stepped down following the expiry of his term, leaving Choi Jong-hwan as the company’s sole CEO. This leadership shift signals a new phase for the company, with a clear vision for operational efficiency and strategic decision-making.
Expansion plans
Paradise Co continues to focus on attracting high-net-worth international guests. The company, which operates casinos in Seoul, Busan, and Jeju, is also the majority shareholder in a joint venture with Japan’s Sega Sammy Holdings that runs the Paradise City integrated resort in Incheon.
As part of its long-term expansion strategy, Paradise Co has announced a US$400 million hotel development in Seoul. The luxury hotel, set to open in 2028, will be an 18-story building with around 200 suites. It will offer exclusive services for foreign VIPs, including premium hospitality, high-end Korean cuisine, and wellness amenities.
Positioning for sustainable growth
The company’s growth strategy aligns with Korea’s broader efforts to strengthen its position as a global tourism and entertainment hub. By investing in high-end facilities and targeting international VIPs, Paradise Co is reinforcing its competitive edge in the foreigner-only casino market.
With a clear financial target, a streamlined leadership structure, and a strong expansion plan, Paradise Co is positioning itself for sustained growth and enhanced shareholder returns. Investors and stakeholders will be closely watching the company’s progress as it works towards achieving its ambitious goals by 2027.
