South Korea’s casino operator Paradise Co. Ltd has reported a strong jump in casino sales for March 2025, showing momentum as the company pushes forward with ambitious plans for growth and international appeal.
Reportedly, the firm, which runs foreigner-only casinos across the country, confirmed that its sales for March reached ₩80.95 billion (€51.3 million), marking a 51.6 percent increase compared to the same month last year. Whereas on a monthly basis, sales rose 15.3 percent from February.
For the unaware, Paradise Co. operates several casino sites, including Paradise City in Incheon, a venture shared with Japanese entertainment company Sega Sammy Holdings, as well as venues in Seoul, Busan, and the island of Jeju.
Most of the March revenue came from table games, which brought in ₩76.88 billion (€48.7 million). This contributes to a 55.7 percent rise year-on-year and a 16.6 percent increase from February 2025. However, machine games saw a small monthly dip of 4.5 percent but still posted a 1.3 percent gain compared to March last year.
For the first quarter of 2025, Paradise Co’s total casino sales stood just under ₩222.92 billion (€141.5 million), reflecting an 8.8 percent year-on-year growth. Table games alone contributed ₩209.93 billion (€133.3 million), about 94.2 percent of the total.
Interestingly, while revenue climbed, the total table drop, the amount customers spent to purchase chips, fell by 2.0 percent year-on-year. This may suggest fewer high-rollers but longer or riskier play by those who did visit.
Paradise Co. has big plans for its future earnings. By 2027, the company’s “Corporate Value-Up Plan” aims to increase sales by 10% annually and achieve an operational profit margin of more than 20%.
To support this, the corporation has promised to increase dividends and repurchase shares to increase shareholder returns. Furthermore, it strengthens the board’s focus, enhances transparency, and pays greater attention to ESG (Environmental, Social, Governance) initiatives to improve its governance structure.
Meanwhile, the company has also stated that it is discontinuing its co-CEO structure as part of a leadership change. Choi Jong-hwan will take over as the only CEO after Choi Seong-wook leaves, with the responsibility of promoting long-term vision and operational effectiveness.
Paradise Co. wants to still keep its focus on attracting wealthy foreign tourists. The €370 million luxury hotel in Seoul, which is anticipated to open in 2028, is one such significant project. The 18-story building will have 200 suites, wellness services, exquisite Korean cuisine, and VIP-only activities.