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SiGMA

PlayUp puts up shop in New Jersey

Posted:: Oct 15, 2021 13:56 Category: Americas , Online , Sportsbetting , Posted by
Kevin Santy

After recently acquiring the state licence, PlayUp now enters the largest regulated sports betting market in the US

The New Jersey Division of Gaming Enforcement has approved PlayUp’s sports betting licence. Half a year back in March, the sportsbook had entered the Colorado market, which was a steppingstone for the ambitions of PlayUp to go east. In May, the sportsbook came closer with their partnership with the New Jersey Devils to boost brand awareness in the garden state, the largest regulated sports betting market in the country.

It has even grown this year, with the sports wagering handle hitting $664m in August, of which by far the majority of $613m stemmed from online platforms. Year-to-date New Jersey has reached a staggering handle of $6.13bn. PlayUp operators are confident that horse racing will be a promising vertical in the New Jersey market. Celebrating the occasion, the company has added fixed-odds horseracing to its services.

Save the dates for Malta Week:

For the first time ever SiGMA Group is bringing its 4 leading shows together for the mother of all conferences. From the 15th to 19th November, SiGMA, alongside AGS and AIBC will bring the best in the business to a first-class meeting point at the Malta Fairs and Convention Centre (MFCC). Malta Week is a chance for investors to leverage the significant crossover potential for multi-faceted business deals and to double down on opportunities to connect with some of the leading affiliates, policymakers, thought leaders, suppliers, and operators in the industry. Register now!

 

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