This announcement coincides with Shaq trademarking SHAQPOT – a sports betting platform
On January 25th, PointBet has announced that world famous NBA legend and Hall of Famer (HOF), Shaquille O’Neal, will act as brand ambassador for their Australian operations.
O’Neal will be the face of the sports betting operator throughout 2021 as part of their brand campaign in Australia. The HOF will cover television, digital and social media marketing campaigns.
In a public statement, PointsBet’s Chief Marketing Officer and Co-Founder, Andrew Fahey, stated:
“Shaq is an iconic figure […] was our clear number one pick to represent the PointsBet brand in Australia.”
The CMO and Co-Founder also highlighted how US sports is quickly taking off in Australia and they are extremely popular among punters in Australia.
Shaq also expressed his delight at this new deal as he describes the sudden rise of sports betting, and more importantly, responsible sports betting very exciting.
Moreover, this is not Shaq’s first adventure in sports betting as Shaq teamed up with Authentic Brands Group and trademarked SHAQPOT.
SHAQPOT is said to become a website with the purpose of including online betting, gaming gambling, and wagering services in relation to sports events.
SiGMA Group releases its latest publication
SiGMA is proud to announce that the 13th edition of SiGMA magazine is now available online here. The magazine is packed with quality content, interviews and features coming from four different continents around the world – including Europe, Asia, Africa and LatAm. The magazine will be distributed by post to leading gaming and business companies worldwide. Should you wish to be featured in the next issue please contact Katy Micallef.
