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Being highly flexible, creative, and highly knowledgeable about the products, Emre Goktas’ and his team’s approach at Revpanda is that of creating a brand rather than a classical website – follow his story below.
I first got into the affiliate space back in 2016 as a content manager and then SEO manager in a company running a vast number of affiliate websites. Later on, in 2018, I started to work as a CRM manager for an operator. The affiliate business started back in August 2019, and iGaming has been our only vertical so far. However, we are planning to launch some projects that are related to the finance and health industries in 2021.
We operate as two companies. Revpanda, a digital marketing agency, mainly focuses on content creation, translation, and marketing. The second company, a lead generation, operates websites such as Casino Bee & Gambler Guy. I am mostly involved with all departments, but mainly with a focus on SEO and business development overall.
Fixing all the payment systems issues, it is frustrating to see failed deposits by the leads we sent.
Innovation. I think rather than copy-pasting other affiliates’ work, coming up with an approach that has not been applied by other affiliates, can create more significant success. It can be done through automation, applying new trends, or creating software that can help users. If the affiliate project is a website, it would be the right approach to create a ‘brand’ rather than a classic affiliate website.
We focus on the US, UK, Scandinavia, Asia, and LatAm. I think the Asian, LatAm, and US markets look promising.
We mostly focus on SEO traffic. For the US market, we are trying PPC campaigns as well.
At the moment, we are not contemplating bringing in investors. We sold one of our websites in March 2020. Selling the whole business has never been something that we thought of. However, we are always open to offers.
Creativity, flexibility, and understanding of the products and the markets which the business targets.
We are trying to create a brand that would generate direct traffic. We develop features and tools for our users.
Technology plays a massive part as all the business is digital. I try to be online with my computer as much as possible, and if not, trying to follow up with all the trends and changes in the industry through my mobile phone.
I think content creation by AI would make a significant impact on marketers. Only time will show whether positive or negative, but I am already wondering how content written by AI would perform on SERPs.
We consider it but not in the nearest future.
We are always looking for ways to reach out to more people and eventually acquire more traffic, and that goes through getting into the new markets. The US market is one of the markets we recently launched a website Njpunter.
We have not seen the German regulation effects yet, but we decreased the time and resources we spend on the German projects. Regulation in Sweden is one reason we do not run any operations in the Swedish market. I think after the regulations, the Swedish market is not as charming as it used to be.
It is hard to produce content due to the language, but easier to generate traffic once you apply a proper localisation. It will, for sure, become one of the most important markets for the affiliates.
Nothing surprised us as since we had a background related to the affiliate business as well; we knew some people we could ask for advice when needed it. We started the business quite prepared and with experienced people on board.
The market is getting more competitive each day, and competing itself is a challenge.
More and more countries are going to regulate iGaming on their own markets, like Sweden and Germany did. I expect to have regulations and rules to be also set up for the Affiliates soon.
We use Skype and emails as the main communication channels. Communication is easy and productive, as all affiliate managers we work with are professionals, responsive, and willing to cooperate.
We are looking for the moment when the restrictions due to Corona will be over, and we could participate in conferences and meet our partners in person.
The biggest benefit is the opportunity of networking. It is much more different to do business when you meet a partner in person.
I have not been to SiGMA yet, but yes, once the situation with COVID-19 gets better, we will be attending SiGMA Manila and SiGMA Malta with our team.
My special thanks to Alex Windsor from https://gambleindiana.com/ for introducing me to SiGMA’s Affiliate Grand Slam club.
SiGMA Group is excited to announce the launch of their November event, SiGMA Europe Virtual Expo. The online event, which runs from the 24th to 25th, will focus on the European gaming and tech marketplace.
For more information about how to sponsor this event please contact Hamza and to explore speaking opportunities get in touch with Jeremy. To register for the expo click here.