In this interview, Maria Debrincat catches up with the first-ever winner of our digital competition Rebekah Jackson who won a trip to SiGMA Europe
To mark the launch of our first interactive digital magazine, SiGMA Group offered one lucky reader the chance to get their hands on a valuable VIP invitation to the SiGMA Europe Expo, held this 15 – 19th November at Ta’ Qali, Malta. The lucky winner is Rebekah Jackson, Business Development Director at GBG.
The covetable prize package included a return flight to Malta, hotel accommodation, and a premium pass to the SiGMA Malta event for one. The SiGMA Europe event runs alongside AGS Europe and AIBC Europe as part of Malta Week, allowing attendees to leverage the significant crossover potential for multi-faceted deals and to double down on opportunities to connect with some of the leading affiliates, policy makers, thought leaders, and operators in the industry.
GBG combines individual identity data with technology to provide their clients with the identity intelligence they need to make good business decisions based on trust.
Working with Gaming Operators online and land-based, payment service providers, platforms and regulators, Rebekah helps customers implement processes to make strategic business decisions, streamline the sign-up process and transact more quickly with Players. Helping customers to understand the identity of their players is critical for organisations when it comes to reducing ID fraud, meeting anti-money laundering (AML) compliance and controlling access to content
Have you ever been to any of SiGMA’s events or iGatherings?
Yes, a number of them. My first SiGMA event was in November 2017 in Malta and I’ve been attending it ever since, it’s so good to be back this year.
What is so attractive about the SiGMA show that made you apply to the competition?
The SiGMA summit is a leading conference in Europe and it’s a must-attend event. With Malta being an iGaming hub, it brings so many people together for the week allowing you to get industry insights, catch up with clients and meet new people.
I was reading the new digital magazine which was launched this year, and is great by the way, and I entered thinking there was no chance I would win!
Will you be attending the summit in any of the other locations happening next year?
Well as with everything during these times, travel restrictions play a big part, but I and the wider team are hoping to.
Are you planning on attending all summit verticals?
Myself and the team are planning to get to as many as possible. We’ve also teamed up with Racing Stars for the SiGMA football cup tournament hosted by all-in Global, which we’re very excited about.
I will however be spending most of my time at the GBG booth, B5, along with others from the team and we’re really looking forward to meeting new and existing iGaming contacts. I’m also hoping to get along to some of the networking drinks.
Is there any conference topic you’re looking forward to?
As with every year, the topics covered at the event are great and provide plenty of insights for those attending. Personally, I’m most interested in the Regulation and Compliance (Europe) track on day 1 as I specialise in identity management & fraud within the gambling industry for compliance and regulation requirements.
Over the past 5 years in the iGaming space, I’ve been working to provide guidance to operators on how to optimise the player experience while remaining compliant and aligning to regulation.
There are lots of ways this can be achieved and as it is such a fast-moving industry, new licenses such as Ontario are keeping me busy. One of the topics which caught my attention was: Market Consolidation: Is there any room left for start-ups and mid-market? As we’ve seen mergers and acquisitions continue over the years and a shift in focus for start-up Operators.
Can you tell us a bit more about your company?
Of course, GBG offers a range of solutions that help organisations quickly validate and verify the identity and location of their customers. Our market-leading technology, data, and expertise help our customers improve digital access, deliver a seamless experience, and establish trust so that they can transact quickly, safely, and securely with their customers online.
Our iGaming verification solutions help operators sign up more players securely and simplify compliance procedures, while also protecting underage customers and problem gamblers. We’re trusted by two-thirds of EGR’s Power 50 Operators and are seen as industry leaders.
Some of the key areas that we support operators with include:
· Increasing conversion rates by speeding up the registration process through good quality address capture.
· Onboarding players via data with the best match rates in the industry while aligning to MGA, UKGC, IOM GSC, etc
· Automating document verification with biometrics to get a 100% decision rate
· Additional complimentary products such as Ongoing Monitoring and Enhanced Due Diligence reports as well as Consumer Affordability.
You can find out more about how we help our customers establish trust with their customers over on our website, www.gbgplc.com/gaming, and be sure to check our social channels for some useful resources, we’re @GBGplc on LinkedIn and Twitter.
Which crossover opportunities are you hoping to benefit from during Malta Week?
I’m very excited to meet with Operators to discuss what GBG does and understand what they’re doing to create a smooth customer onboarding journey while complying with KYC and AML checks. And looking forward to hearing industry insights and trends. It’s great to be back!
Next up: Malta Week
Don’t miss out on amazing networking opportunities and exclusive industry insights at Malta Week. Four leading shows will bring the best of the business back-to-back to a first-class meeting point. Malta Week will consist of SiGMA, AIBC, Med-Tech World, and AGS, each presenting the top developments of their focal industries.
The cross-collaboration of each brand makes Malta Week the number one destination for leading think-tanks of the gaming sector, emerging tech, digital health, and digital marketing. The middle of the Mediterranean is the perfect place for multi-faceted business deals and face-to-face conversations with leading affiliates, policymakers, and thought leaders.