Relax Gaming set to showcase LATAM expansion at BiS SiGMA Americas summit
The Latin American gaming market has never been more dynamic, and Relax Gaming is making its mark as one of the most exciting suppliers in the region. With a string of successful partnerships and recent market entries, the company is proving that its games resonate with players and operators alike. As BiS SiGMA Americas approaches, Relax Gaming will highlight the progress it has made and the opportunities that lie ahead.
Relax Gaming rolls into Brazil and Peru
A significant milestone came earlier this year when Relax Gaming expanded into Brazil and Peru, launching with top-tier operators such as Betano, Bet365, and Betsson. This move follows the company’s LATAM expansion, where partnerships with Winpot and Betsala have established a firm foothold. By securing these key collaborations, Relax Gaming ensures that players across Latin America have access to some of the industry’s most popular titles, including Money Train 4, Temple Tumble, and The Great Pigsby Megaways.
This recent expansion is a key part of Relax Gaming’s broader global strategy, which has been focused on steadily increasing its presence in regulated markets. The company initially bolstered its footprint in North America by securing a supplier license in Ontario in 2022. In 2023, Relax Gaming entered the US market in New Jersey via a transactional waiver with BetMGM, followed by other operators, and it continued to expand its reach by securing an Interactive Gaming Manufacturer License in Pennsylvania.
Latin America has been a natural next step in this trajectory, with this year’s launch in Brazil and Peru further reinforcing Relax Gaming’s commitment to delivering world-class content to an expanding global audience.
The strategic push into Latin America is not just about expansion; it’s about building long-term relationships and delivering high-quality content that suits the preferences of local players. The company’s ability to provide a diverse portfolio of games, combined with an efficient aggregation model, has made it a preferred partner for operators looking to strengthen their casino offerings.
All eyes on BiS SiGMA Americas
With BiS SiGMA Americas just around the corner, the event presents the perfect opportunity for Relax Gaming to showcase its growing influence in the LATAM market. The company’s presence at the summit will serve as a platform to discuss new partnerships, innovative content, and the evolving landscape of gaming in Latin America.
Alexia Smilovic Rønde, CRO at Relax Gaming, said: “We’ve been expanding across Latin America for some time now, and launching in Brazil and Peru is another big step forward.
“The response has been fantastic, and we’re excited to keep growing and bringing our games to more players in the region. BiS SiGMA Americas Summit is the perfect place to celebrate our progress and look ahead to what’s next.”
As the company looks to the future, its commitment to delivering engaging and innovative content remains at the heart of its strategy. Relax Gaming’s expansion and new partnerships promise a major role in shaping the future of the Latin American gaming industry.
