Resorts World Las Vegas appoints veteran executive to expand international VIP market
Resorts World Las Vegas has named industry veteran Greg Shulman as its new Executive Vice President of International Marketing, signalling a strategic push to strengthen its presence in the global high-roller market. Shulman officially joined the $4.3 billion megaresort on 17 March after serving as Vice President of Casino Marketing at the Palms hotel-casino.
With over 20 years of experience in the casino and hospitality industry, Shulman brings a strong track record in international marketing. His appointment is part of Resorts World’s broader effort to attract more international VIP players and boost its position in the competitive Las Vegas Strip market.
Strategic move for long-term growth
Shulman’s new role is important to its “long-term growth strategy of expanding our international presence,” said Resorts World. The property, which opened in June 2021 as the first new resort on the Strip in over a decade, is now focusing on global outreach following a series of high-profile changes and challenges.
Shulman, while talking about his new role, said, “I’m excited to embark on the next chapter of my career and contribute to (Resorts World’s) success as we look to accelerate our growth in the international VIP player market.”
Career spanning Bellagio to MGM
In 1998, Greg Shulman began his career in Las Vegas as part of the opening team at Bellagio. Later, he spent almost 15 years with MGM Resorts International, where he worked in various international marketing positions.
Carlos Castro, Resorts World’s Chief Operating Officer, and Chief Financial Officer said, “Greg’s impressive career in the gaming industry is a testament to his leadership and relationships all over the globe.”
Chair of Resorts World’s board and former Chairman and CEO of MGM Resorts, Jim Murren, said, “Greg has a proven track record of executing marketing strategies that attract new audiences and drive financial growth.”
“We are confident he will be instrumental in supporting our ongoing success and development,” Murren added.
Navigating challenges and rebuilding momentum
Despite an ambitious launch, Resorts World has faced several challenges. These include links to an illegal sports betting case involving a Major League Baseball player, a major leadership shake-up, and a $10.5 million settlement with Nevada gaming regulators following a 2024 complaint.
In January 2025, the resort appointed Alex Dixon as its new Chief Executive Officer. The board of directors now includes experienced names such as A.G. Burnett, former Gaming Control Board Chairman; Michelle DiTondo, former HR leader at MGM and Caesars; K.H. Tan, CEO of parent company Genting Berhad; and Brian Sandoval, President of the University of Nevada, Reno, and former Nevada Governor.
