As Brazil’s rapidly growing iGaming sector continues to attract attention, the importance of responsible advertising has never been more crucial. A distinguished panel, titled “CONAR and the New Frontiers of Advertising in iGaming,” held insightful discussions this morning at Jardins Stage at BiS SiGMA Americas 2025 summit in Brazil. The role of CONAR – the National Council for Advertising Self-Regulation – ensures transparency and best practices within this burgeoning industry. The event, moderated by Fernanda Batistella, Head of Litigation at Maia Yoshiyasu Lawyers, brought together key experts, including Juliana N. Albuquerque, Executive Vice President at CONAR, Leonardo Benites, CEO of Propane, and Fatima Bana, President of the Board & CEO of Lampions Bet. The conversation focused on the delicate balance between innovation, regulation, and social responsibility in advertising.
Guiding principles for iGaming advertising
The panel looked into the regulatory landscape, highlighting the pivotal role of CONAR in managing advertising practices across the iGaming sector. Juliana N. Albuquerque shared that CONAR, established 45 years ago, operates as a self-regulatory entity, fostering a collaborative approach to advertising governance. Since 2018, CONAR has actively shaped the framework for gambling advertising, addressing the growing demand for regulation in this fast-evolving market. She discussed the foundational agreements reached with key industry representatives to promote responsible advertising practices.
Industry leaders promote responsible practices
Fatima Bana provided invaluable perspectives from her experience in the industry, stressing the importance of eliminating illegal market operators who undermine consumer trust with deceptive tactics. She highlighted the global importance of developing a responsible advertising framework, drawing lessons from international markets.
Leonardo Benites further emphasised the critical role of education, particularly in training influencers and affiliates, to ensure the responsible promotion of iGaming services. His remarks on compliance as both a legal and marketing tool underscored the industry’s unwavering commitment to long-term sustainability, prioritising ethical practices over short-term profits and thereby reassuring the audience about the industry’s integrity. Throughout the discussion, all speakers agreed on the importance of continuous collaboration between regulators, operators, and other stakeholders to build a responsible and sustainable future for iGaming advertising.
The panel provided a valuable opportunity to reflect on the significant strides made in regulating advertising in Brazil’s iGaming sector. As the market evolves, it is essential that these responsible practices continue to gain momentum, ensuring the protection of consumers and the integrity of the industry.
To stay up to date with the talks taking place during the summit, we encourage readers to explore the full agenda of upcoming discussions. Stay informed with the latest updates on market trends, and follow SiGMA Group’s worldwide summits for comprehensive insights into the evolving landscape of iGaming and advertising.
