Rivalo chooses Fast Track as CRM partner
Rivalo, has chosen Fast Track as its partner for real-time CRM.
Rivalo has offered sports betting and casino to players across Latin America for the last 7 years. Being one of the most trusted operators in Brazil, this year Rivalo became the master sponsor for the Brazilian football League, the biggest American football competition in South America.
The Rivalo team was looking for a solution to help them automate more of their player engagement and start to personalise their experience for their players.
Fast Track offers real-time automation capabilities as well as detailed segmentation and reporting that enables operators like Rivalo to build and improve robust retention strategies.
“We selected Fast Track as our CRM partner as they are continually pushing the boundaries when it comes to player engagement. It’s an area that should always be your no.1 focus, looking after your own players that you have spent money to acquire. Aligning with Fast Track will only enhance the player experience for our players at Rivalo even further.”
“We are delighted to be partnering with Rivalo and exploring how we can support their continued growth in both new and established markets. The team has a reputation for being forward-thinking and open to exploring innovative solutions which makes them very exciting to work with.” Commented Dan Morrison, Head of Commercial at Fast Track.
The partnership will see Fast Track supporting Rivalo in scaling player engagement across their brands and enabling new ways of identifying different player attributes and sending relevant engagements with the help of machine learning.
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Read more about the 300 Spartans here.
