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SiGMA

Salsa Studio expands localised LatAm content portfolio

Posted:: Jul 12, 2021 13:08 Category: Americas , Online , Posted by Marie

Salsa Technology has solidified its standout localised LatAm content portfolio with the release of its Melcochita Video Bingo title in Salsa Gator, Salsa’s aggregator platform

Melcochita Video Bingo, a game by Salsa Studio, is based on the much-loved Peruvian comedian who invites players into a virtual comedy club for feel-good entertainment and plenty of laughs.

Melcochita Bingo is a 90-ball Video Bingo game, which can be played with a maximum of four 5×3 tickets per game. There are as many as 10 different winning prize patterns, on top of the classic lines and Bingo prizes. Players have a chance to win an extra 10 balls per draw to help complete patterns. A jackpot prize is on offer for players taking up for the challenge of completing the Bingo pattern with only the initial draw.

In May, Betmotion entered the Peruvian market with the branded Melcochita game following a collaborative partnership with Salsa Studio. The results during that period have seen an impressive 316% increase in total rounds month-on-month and gaming sessions increase 36% month-on-month.

Alberto Alfieri - Salsa TechnologySalsa Technology’s COO, Alberto Alfieri said: “Salsa’s unrivalled experience in Latin America means we’re able to produce localised content that we know players love. Melcochita is an icon in Peru and we’re pleased to support our partners’ growth by adding the Video Bingo title to our aggregator platform. The engagement figures we’ve seen from Betmotion really show the impact of a localised strategy.”

iGathering London:
SiGMA Group will hold the next iGathering in London on the 21st of July. The networking event for top-tier execs will take place at Tziganos, a restaurant offering Mediterranean dishes in the heart of Blackheath village. This event presents an ideal opportunity to network and strike connections in a cordial environment where attendees can relax and forge synergies. The guest list is strictly limited to 200 prestigious c-levels, ensuring intimacy and exclusivity, with attendance only secured through invitation. Are you interested in hosting the next iGathering? Get to know more.

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