SiGMA Americas Awards: São Paulo sets the stage for LatAm’s top innovators

Written by Katy Micallef

Firing off tomorrow’s conference and expo in style, the fourth edition of the SiGMA Americas Awards set the tone with a dazzling gala evening, a highlight of which was the appearance of Ronald Lopes to pick up Best Affiliate 2025.

Held at the sophisticated Tokio Marine Hall in Vila Cruzeiro, São Paulo, the ceremony celebrated excellence across 26 categories, honouring standout achievements in areas such as affiliation, media, and game creation. Winners were selected through a combination of public votes and expert input from a panel of judges representing various corners of the industry. These included Itai Hadas (CEO, VELI Group), Mario Fiorini (Director & Co-Founder, IGA Group), Roger Strickland (Director, CSB), Emilio Takas (Head of SEO, Kingbet Media), Alessio Crisantemi (Managing Director, GiocoNews), Vincenzo Armato (CEO & Founder, Adv Revolution), Olga Resiga (CBDO, SOFTSWISS), Eugene Ravdin (Head of PR, SEOBROTHERS), and Michelle Dvorak (Owner & CEO, MetroNY).

The evening opened with a lively reception, where a live band set the mood before guests were ushered to their seats. Throughout dinner, traditional Brazilian dancers, drummers, and acrobats added a vibrant splash of colour and culture to the night’s festivities. Hosted by Maxine Formosa and Mark Borg, the SiGMA Americas Awards were generously supported by BETCONSTRUCT, a leading technology and service provider for both online and land-based gaming sectors.

Tonight’s winners are: 

BEST AFFILIATE PROGRAMME 2025 – Affstore

BEST ONLINE SPORTSBOOK PROVIDER 2025 – Altenar

BEST SPORTSBOOK OPERATOR 2025 – 1xbet

BEST iGAMING MEDIA  2025 – Focus Gaming News

BEST GAME STUDIO 2025 – Smartsoft

BEST LIVE CASINO PROVIDER 2025 – Creedroomz

EMERGING MARKETS PAYMENT SOLUTION 2025 – Okto

BEST ONLINE PAYMENT SERVICE 2025 – Paysecure

BEST CUSTOMER RETENTION 2025 – FastTrack

BEST AGGREGATOR 2025 – EGT Digital

INFLUENCER OF THE YEAR 2025 – Lincoln Lau

BEST PLATFORM 2025 – Aristocrat Interactive

INDUSTRY RISING STAR 2025 – NGX

BRAZILIAN MARKET BREAKTHROUGH 2025 – OddsGate

BEST SPORTS AFFILIATE 2025 – Better Collective

BEST GAMING EXPERIENCE 2025 – BGaming

MOST PLAYED GAME 2025 – “Breaking Bad™: Collect ‘Em & Link’ by Playtech

BEST INNOVATIVE SPORTSBOOK FEATURE 2025 – BetConstruct

BEST INTERNATIONAL MARKET DEBUT IN BRAZIL 2025 – Vbet

BEST E-SPORTS PRODUCT 2025 – Betby

BEST POKER OPERATOR 2025 – Unibet

BEST POKER MEDIA OUTLET 2025 – PokerNews 

BEST CASINO OPERATOR 2025 – ZK.bet.br

BEST SLOT GAME PROVIDER 2025 – CP Game

BEST INTERACTIVE SPORTSBOOK EXPERIENCE 2025 – Digitain

OUTSTANDING CONTRIBUTION TO GAMING 2025 – Plinios Lemos Jorge, President of ANJL

BEST CRYPTO CASINO PLATFORM 2025 – Cubeia

BEST AFFILIATE 2025 – Ronald Lopes

SiGMA Americas Awards – Eco-conscious events

Setting a new benchmark for eco-conscious events in Latin America with the launch of its ambitious ESG initiative, the Sou Resíduo Zero Programme, spearheaded by Eccaplan – a sustainability consultant, aims to dramatically reduce the environmental impact of the event through innovative waste management strategies and sustainable practices.

The initiative will be implemented across key dates of the event – including the SiGMA Awards this evening. Central to the programme are daily waste collections, ensuring efficient separation and responsible disposal of materials throughout the venue, composting, and recycling.