SiGMA Americas confirms Canada for 2022 expo

Posted:: Oct 05, 2021 18:03 Category: Americas , Events , Regulatory , Posted by Katy

The Toronto supershow will debut SiGMA’s affiliate, emerging tech, and gaming verticals

SiGMA is excited to confirm Canada as the location for SiGMA Americas 2022. The multi-vertical expo SiGMA, which is to include SiGMA Group’s gaming vertical SiGMA, its affiliate arm AGS, and emerging tech brand AIBC, will mark its entry into the Canadian market when it opens its doors in Toronto this June, 2022. 

SiGMA Americas 2022 was launched at SiGMA’s networking iGathering held in Las Vegas during the Global Gaming Expo earlier this month, where the announcement that SiGMA Group will add another key location to its event calendar for 2022 was well received. SiGMA Americas rounds off an international line up of key markets – including Africa, the GCC, and the CIS regions.

Nicole Fields, VP for Growth and Strategy US at SiGMA Group.

“The Canadian gaming market is experiencing tremendous growth stemming from new regulations around iGaming and sports betting. These new regulations are making way for new sectors to emerge and new suppliers to enter the market. 

“SiGMA’s role in all of this is to connect leading operators, suppliers, affiliates, policy makers, and thought leaders by building a first class business event with a forward thinking conference, an innovative and tech driven trade show floor and meaningful networking events and unique experiences attendees are used to experiencing at SiGMA events,” says Nicole Fields, VP for Growth and Strategy US at SiGMA Group.

“Bravo SiGMA! A fabulous networking event. It was great to connect with so many innovators and entrepreneurs in the gaming and emerging technology space. Fantastic news that SiGMA will be launching a full conference and tradeshow next year in Toronto! said Terry Debono, Partner at the Debono Group – a consultancy focused on the Global Gaming, Broadcasting, Entertainment and Interactive Technology Sectors.”

Why Canada? There’s never been a better time. Following the landmark passing of Bill C-218 on the 27th of August 2021, Canada’s 10 provinces are now in a position to choose whether to independently regulate single-event wagering on pro-sports events. Additionally gambling legislation will now fall under individual provinces and will no longer be governed by Canada’s Criminal Code. 

A decade in the making, the bill will allow for new regulatory oversight, player protection, a more level- playing field for industry players, and economic growth as Canadian provinces work to capture the grey market in their first initial steps towards Canada’s first regulated marketplace.

This is the first expo for the SiGMA Americas brand, having held several successful virtual events over the last 2 years for the LatAm and North American markets, as well as several networking events across the US.

What to expect:

SiGMA Toronto, which takes place from 6-9 June, will focus on leveraging the natural synergy between the emerging tech and iGaming sectors, taking advantage of an industry enjoying rapid growth following recent iGaming reforms through the legalisation of single-game sports wagering in Canada and the launch of Ontario’s regulated iGaming market.

In addition to a full agenda of expert-led panels and workshops, a high-energy expo floor offers a direct line to some of the top brands in the business – making it an ideal place for networking and brand exposure. Delegates can also expect plenty of networking occasions during the summit, with a number of dinners taking place in the evenings.

The event will also host two award evenings, catering to the gaming, emerging tech, and marketing verticals. In addition to handing out accolades, the awards will host a charitable auction, the proceeds of which will be diverted to SiGMA Foundation – the company’s charitable arm.

The summit will incorporate SiGMA Group’s emerging tech and affiliation brands; AIBC and AGS. This cross pollination between the verticals brings added value to delegates looking to explore new opportunities in complementary frontier sectors.

On the second day of the expo SiGMA will host a career fair. From 14:00 doors will open to students and individuals looking for employment in the Gaming and Emerging tech sectors. This fast growing sector continues to demand talent, especially in creative niches such as development and design.

Save the dates for Malta Week:

For the first time ever SiGMA Group is bringing its 4 leading shows together for the mother of all conferences. From the 15th to 19th November, SiGMA, alongside AGS and AIBC will bring the best in the business to a first-class meeting point at the Malta Fairs and Convention Centre (MFCC). Malta Week is a chance for investors to leverage the significant crossover potential for multi-faceted business deals and to double down on opportunities to connect with some of the leading affiliates, policymakers, thought leaders, suppliers, and operators in the industry. Register now!

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