SiGMA granted affiliate licence in Michigan

Katy Micallef 3 months ago
SiGMA granted affiliate licence in Michigan

SiGMA Play, a B2C affiliate portal, has announced that it has obtained an affiliate licence for sports wagering and casino from the Michigan Gaming Control Board (MGCB). Additionally, SiGMA also holds several licences in salient US states, including New Jersey and West Virginia

Commenting on the acquisition, Mex Emini, MD of SiGMA Play, said, “We are delighted to have been granted a licence in Michigan. We are committed to establishing a strong presence in the North American market, and this will be an important step forward for SiGMA Play. As the go-to source for all things iGaming, we will endeavour to provide an unmatched gaming experience, bringing even more value to the players of Michigan.

An appetite for success in the Wolverine State

Michigan Gaming Control Board.

Since Governor Gretchen Whitmer signed the Lawful Sports Betting Act into law in December 2019, the Wolverine state has seen a steady rise in sports betting revenue.

Michigan commercial and tribal operators reported a combined $185.8 million total internet gaming gross receipts and gross sports betting receipts in May. iGaming gross receipts totaled $150.6 million and gross sports betting receipts totalled $35.2 million.

Sportsbooks have seen revenue grow 12% year-over-year, from $32.4 million in April 2022 to $36.3 million in April 2023. The three Detroit casinos reported paying the City of Detroit $7.6 million in wagering taxes and municipal services fees, while tribal operators reported making $3.4 million in payments during May 2023.

Sportsbooks such as FanDuel and DraftKings continue to lead the way, followed by BetMGM.

Michigan’s largest city, Detroit, brings local sports teams the Lions (NFL), Tigers (MLB), Red Wings (NHL) and Pistons (NBA) to a loyal fanbase. Betting lines are available on each of these teams throughout the season. 

Michigan allocates $50.7M in state budget funds to Michigan Gaming Control Board 

As part of the Fiscal Year 2024 budget Michigan has allocated $3 million of ongoing, annual funding to support its “Don’t Regret the Bet” responsible gaming messaging campaign. Once this budget agreement is signed into law, funding should take effect from October 1st.

“A well-funded gaming control agency is crucial for ensuring fair and honest gaming in the State of Michigan, preventing fraud and illegal activities, and addressing problem gambling,” MGCB Executive Director Henry Williams said.

SiGMA Play

SiGMA Play is an internationally renowned site for online casinos and sportsbooks, featuring online reviews, bonuses, and guides for players navigating the casino game industry. Their industry experience and knowledge bring valuable and trustworthy advice to players everywhere. The SiGMA Play website, which has been growing rapidly since its launch in 2020, recently unveiled a revamp of its website, revealing a sleeker, more user-friendly design to players.  

The site offers quality content, where operators are clearly represented, and customers can find the best casinos catering to their needs. 

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