SiGMA Magazine: iLottoSolutions founder Danny Thomas on reinventing the lottery experience
Danny Thomas, Founder of iLottoSolutions, is the subject of a feature article in Issue 33 of SiGMA Magazine, released during the SiGMA Asia Summit 2025 in Manila. The article highlights the company’s ambitious launch of a fully automated, CGI-powered virtual lottery platform and explores how iLotto is reshaping the future of lottery gaming through automation and accessibility.
Expanding access with a digital lottery platform
At its core, iLotto’s platform opens the doors to markets previously side lined by the complexity and cost of running live draws. Traditional televised lotteries require technical equipment, logistical infrastructure, on-site talent, broadcasting rights and insurance, an often insurmountable barrier in emerging regions. “The realism we’ve achieved through CGI and advanced rendering makes the draw almost indistinguishable from a traditional live event.”, Danny notes. By replacing physical limitations with software-driven solutions, iLotto allows operators to deploy professional-grade lottery draws with just a data feed and a screen.
This closed-loop system, powered by CGI rendering and a certified RNG engine, is more cost-effective and more secure. With every draw fully automated and insurable, the company offers a viable alternative that balances entertainment value with operational peace of mind.
A new layer of engagement
The implications for user experience are equally transformative. The realism of iLotto’s CGI environment, capable of producing lifelike visuals on demand, elevates the digital lottery from a mere number generator to an immersive, game-show-like experience. This taps into the broader trend of gamification, where engagement is driven by visual storytelling and interactive formats.
For casino and sportsbook operators, this is particularly significant. The first use case, embedding weekly draws into a casino loyalty program, signals the potential for lotteries to enhance player retention and brand engagement in creative new ways.
The road ahead
Following the innovation of iLotto’s digital lottery platform they are already exploring always-on formats, including 24/7 draw channels and interactive wheel spin games, which blur the lines between traditional lotteries and live gaming entertainment. “It’s been a long road with plenty of trial and error but I think it’s been totally worth it“, Danny says. Southeast Asia may be the launchpad but the ambition is clearly global. With automation, accessibility and realism at the core, the company is building something fundamentally new. As digital transformation continues across the gaming world, iLotto’s vision could very well become the blueprint for the lotteries of tomorrow.
Get ready for Issue 34 of SiGMA Magazine, featuring the SiGMA Euro-Med Summit in Malta, 1-3 September 2025. Don’t miss the chance to connect with visionaries driving the next wave of gaming technology and transformation.
