SIS esports offering expands into Colorado through bet365 deal

Posted: Jan 20, 2023 12:22 Category: Esports , Industry Digest , Online , Posted by Content Team

Operator live with Competitive Gaming in second state

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has launched its esports Competitive Gaming product in a second US state. The comprehensive non-tournament esports solution is now live in Colorado through long-term operator partner, bet365.

After the successful release of SIS’ Competitive Gaming product in New Jersey in late 2022, bettors in Colorado can now enjoy the market-leading offering, starting with ebasketball.

Developed specifically for betting, SIS’ H2H Global Gaming LeagueTM hosts over 180,000 events per year, providing a full end-to-end solution with integrity at its core, and proven to deliver superior margins around the clock.

The product has ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game, live caster commentary, and on-screen graphics, including unique betting prompts such as form, players stats, and results. As a result, there is ample opportunity for bettors to enjoy innovative and engaging content.

The highly competitive events are produced in-house from SIS’ UK-based secure self-contained gaming studios.

Richard Ames, Chief Executive, SIS, and President, SIS Content Services, said: “We are pleased to see our esports content go live in a second US state following the successful launch in New Jersey.

“Having a second US launch so soon after the first is a testament to the rapid progress we are making in the North American market and showcases our ability to provide bettors with engaging content as well as further enhancing our relationship with our valued long-term partner bet365.”

Michele Fischer, Vice President, SIS Content Services, said: “We are thrilled to be able to launch our esports offering in Colorado. As basketball has been the most popular sport on Colorado sportsbooks, we are confident that bettors will react positively to our esports basketball content. This deal is further evidence of the footprint SIS is making in what will continue to be a rapidly growing and key market for the company.”

About SIS Content Services, Inc.

SIS Content Services Inc., a wholly owned subsidiary of Sports Information Services (SIS), was launched in 2021 to provide US sportsbook operators full turnkey solutions of real-time data and video feeds, trading services, and liability management for SIS’ portfolio of over 30,000 horse races, 38,000 greyhound races and more than 180,000 esports competitive gaming events.

SIS has been at the forefront of live video and data delivery to the global betting industry for over 35 years. The company has a rich heritage in creating and distributing betting events for horse and greyhound racing, as well as a recent expansion into other verticals including esports and numbers.

SIS partners with betting operators worldwide, with over 400 customers in more than 50 countries within Europe, Latin America, Asia, Australia, North America, and Africa, offering over 125 rights holder partners the opportunity to showcase their first-class content across six continents.

For more information about SIS please visit

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