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SIS (Sports Information Services), the leading supplier of 24/7 live betting content, announced a strategic partnership with global sportsbook operator Novibet. The deal will significantly enhance Novibet’s esports offering with the addition of SIS’s pioneering competitive gaming content to its betting portfolio.
With this partnership, Novibet’s customers across Latin America and Europe will gain access to over 200,000 annual eSoccer and eBasketball games, all part of SIS’s H2H Global Gaming League.
The partnership comes after a landmark collaboration between ESPN BET, the PGA TOUR, and PENN Entertainment to launch a live betting stream on PGA TOUR LIVE via ESPN+ that will integrate betting into its broadcasts, demonstrating a demand for more interactive wagering options.
The H2H Global Gaming League is specifically designed for sportsbooks, providing an engaging and dynamic betting experience, and SIS has a solid reputation for delivering fast-paced action and immersive experiences. The integration is expected to increase value for operators, with reported predicted revenue uplifts of up to 10% in relevant sports verticals.
Oscar Murueta Gonzalez, Commercial Executive LATAM at SIS, expressed enthusiasm about the partnership, stating, “We’re excited to partner with Novibet to bring our esports product to their customers across key regulated markets. This agreement showcases our dedication to innovation and the improvement of sports betting experiences worldwide.”
Giannis Paraschos, Head of Sportsbook Product at Novibet, echoed his sentiments, commenting that, “Partnering with SIS enables us to enhance our sportsbook offering with a dynamic and high-performing esports product suite. SIS’s eSports content perfectly aligns with our mission to deliver tailored, high-quality betting experiences. We are confident that this partnership will resonate strongly with our customers and enhance their experience across our key markets.”
The deal coincides with the rise in demand for esports wagering across the world. Adding SIS’s competitive gaming content to its portfolio, Novibet is set to cater for a diverse customer base looking for new and fresh ways of betting.
SIS is the only esports product in the market to boast the prestigious Esports Integrity Commission’s Gold Standard. This accreditation ensures events are overseen by trained referees with a goal of maintaining high levels of fairness and trust in the competitive gaming environment. Each match takes place under strict operational measures that ensure compliance with ESIC best practices.
As esports continues to gain popularity with bettors, the deal between SIS and Novibet marks an important move towards delivering engaging content for the contemporary sports audience. By embracing integrity, innovation, and customer engagement, both companies are positioned for big steps in the growing esports wagering space.