Soft2Bet welcomes Martin Collins as Chief Business Development Officer

Soft2Bet welcomes Martin Collins as Chief Business Development Officer

The platform (PAM), casino and sportsbook solutions provider announced the newest addition to the Soft2Bet team, Mr. Martin Collins, stepping into the pivotal role of Chief Business Development Officer (CBDO). With over two decades in the digital markets, Martin’s track record speaks for itself, most notably as the Director of Sales and Business Development at Gaming Innovation Group (GiG), where he and his team secured an impressive 21 Platform deals in just one year.

At Soft2Bet, Martin’s expertise will be invaluable in enhancing the company’s innovation course in the dynamic world of PAM, online casino and sportsbook solutions. With his guidance, Soft2Bet is poised for continued growth and leadership in the B2B market. The new exciting chapter in the company story is beginning.

Martin Collins Soft2Bet
Martin Collins Soft2Bet, new Chief Business Development Officer at Soft2Bet.

“The worldwide Platform, Casino and Sports B2B market continues to diversify and there are unparalleled opportunities for providers with the right ‘tech’ solutions to bring value to operators, accelerating their growth. Soft2bet has and continues to invest heavily in its software and technology focusing specifically on factors that can shift the dial on behalf of their customers, consistently iterating and improving their offering, ensuring the offering is cutting edge and they will not be a bottleneck for customer growth. Armed with this arsenal of solutions, as well as a collaborative culture, both internally and externally, I believe Soft2bet can be a unique and flexible offering to many major operators in the market, consistently working with their customers to help them achieve their goals and I very much look forward to the challenge.” — Martin Collins, Chief Business Development Officer at Soft2Bet.

“We’re happy to welcome Martin to Soft2Bet and looking forward to his vast experience and deep knowledge of our sector getting us to the next level!”

— Uri Poliavich, CEO of Soft2Bet.

About Soft2Bet

Soft2Bet is a B2B casino and sportsbook platform provider, offering a comprehensive product suite of products and services for iGaming operators in regulated markets. A proprietary gamification engine sets Soft2Bet apart, fostering unique player engagement across casino and sportsbook domains.

Soft2Bet has developed and ​​deployed many brands, including recognized names such as,,,, and holds Maltese, Swedish (B2C and B2B), Danish, Irish, Greek, and Romanian licenses.

Soft2Bet boasts 500,000 events and over 8,500 games from 120 providers, supports 150 payment methods across various countries, and accommodates over 20 languages, among other capabilities.

Join us in Malta between the 13 – 17 November for SiGMA Europe 2023

SiGMA Europe’s Malta Week festival brings together a diverse and international group of industry leaders for a convergence of expo, conference, and networking. The event will be held at the Mediterranean Maritime Hub (MMH), a larger, more dynamic venue that promises a raw, industrial, and unconventional space unlike anything ever used before.

In the words of SiGMA Group founder Eman Pulis, “We’re redesigning your entire experience, from the minute you land in Malta until the very last moment. I look forward to welcoming you with open arms to this iGaming festival.”

Find all the details here.

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