After successful results with launches on the Swedish market, Spiffbet is now taking additional action with three new brands
Cashmio, BusterBanks, and Zenspin is recently approved by the Swedish Gambling Authority and will launch on the Swedish market in May.
– Expanding in Sweden means taking an essential step towards Spiffbet’s growth, says Maria Boelius, Head of Casino Operations, Spiffbet.
Spiffbet, the online casino operator listed on Nasdaq First North Growth Market, has previously been established on the Swedish market with its brands Metal Casino, Scandibet, TurboVegas, and LiveLounge. The Swedish market has proved to be profitable for Spiffbet, despite its national gambling regulations. It has also given valuable experience and expertise to the company, which has prepared them well for further expansions.
– We’ve assessed that our new brands, Cashmio, BusterBanks, and Zenspin, will have great potential in this market. Recent results have given us very good reasons to believe that growth possibilities are promising, which has proved to be confirmed with our other brands where we’ve developed an effective marketing strategy across our channels, says Maria Boelious.
A safe yet profitable step
Being already established creates the advantageous position of launching the new brands with an experienced, already existing team with operating procedures in place. Spiffbet will therefore be able to set new brands in motion without any excessive costs or work.
– We are already accustomed to the Swedish market, and we are knowledgeable about the gaming regulations here. With a lot happening in the European gaming market right now, it feels like a safe yet profitable step to expand in Sweden, says Maria Boelius.
Creating synergies between markets and brands
Maria Boelius is happy with the acquisitions and says they are aligned with the online casino operator’s business idea and future ambitions.
– Spiffbet’s ambition is to offer a wide range of games to an equivalent range of customers. While doing so, we’re also looking to create synergies between our various markets and brands. The acquisition of Cashmio, BusterBanks, and Zenspin is an excellent example of how this can be achieved, and how Spiffbet’s formula for further expansions will look like, Maria Boelius concludes.
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