Sportradar targets $1.8 billion in revenue by 2027, eyes strong margin expansion
Switzerland-based sports data and technology company Sportradar has unveiled an ambitious financial outlook, projecting an annual revenue of $1.8 billion by 2027. The company expects to achieve this target through sustained market expansion, AI-driven technology investments, and a growing demand for real-time sports data and analytics.
Strong revenue growth and market expansion
In an investor statement, Sportradar reaffirmed its confidence in the long-term growth of the sports betting and data analytics industries, citing its strategic positioning as a key driver of future revenue acceleration.
“Sportradar expects to deliver exceptional revenue growth and substantial margin expansion over the next few years,” the company said in its investor update.
The firm plans to capitalise on the surging global appetite for sports betting and data-driven media services, leveraging its AI-powered analytics and exclusive partnerships with major leagues such as the NBA, NHL, and FIFA.
A major highlight of Sportradar’s outlook is its forecasted margin expansion of 700 basis points, signalling improved profitability and operational efficiency. The company’s leadership stressed that ongoing investments in automation, AI-driven insights, and scalable business models would be instrumental in boosting earnings.
With a growing client base spanning sportsbooks, professional leagues, and media partners, Sportradar aims to reinforce its position as the go-to provider of real-time sports intelligence.
AI and innovation driving growth
Sportradar has consistently pushed the boundaries of AI and machine learning to deliver cutting-edge sports data solutions. The company believes that its AI-powered products will drive significant revenue growth, particularly as demand for real-time analytics increases among sportsbooks and media companies.
Competing in a booming industry
The global sports data industry has seen rapid expansion, with competitors such as Genius Sports and Stats Perform vying for market share. However, according to Sportradar, its exclusive data rights and deep partnerships with top sports leagues position it strongly against its rivals.
Outlook for 2027
Sportradar’s latest projections suggest that it is well-positioned to capitalise on the growing demand for sports data and analytics. With a target of $1.8 billion in annual revenue by 2027 and improved profitability metrics, the company aims to further its presence in the sports data market.
