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SiGMA

Stanleybet Group signs deal with Fast Track for real-time CRM platform

Posted:: Oct 13, 2021 10:09 Category: Deep Tech , Europe , Online , Posted by
Marie Reyal

Stanleybet has chosen Fast Track CRM to power player engagement for their online offering

Stanleybet Group was looking for a partner to enable the implementation of smarter retention strategies and to provide deeper insights into player behaviour. They also wanted a solution that was iGaming-specific and could handle complex segmentation related to player gameplay and betting behaviours.

Joris Petllion, Director of Online at Stanleybet Group, commented: “We have been operating online for just over a decade and feel it’s time to revamp our engagement strategy and really show our players everything we have to offer. Fast Track is the perfect partner for this next phase in our online journey and can provide a solution to all the challenges we are facing in scaling our communications and rewards.”

Stanleybet Group was founded over 60 years ago and today is one of the largest operators in Europe, with over 2000 outlets across multiple markets. The operator also holds online licenses in a number of European countries with large audiences. 

Fast Track is known for bringing innovative solutions to the iGaming industry, including Fast Track CRM; the real-time player engagement platform.

simon Lidzen
Simon Lidzén, Co-Founder and CEO of Fast Track.

Simon Lidzén, Co-Founder and CEO of Fast Track said: “Working with a brand like Stanleybet Group, that is a household name and has a long history in the industry, is a privilege. We hope to take all that history and power in their brand and enable them to work in a smart and scalable way to delight their online player base.”

Fast Track CRM is built on a rich real-time data feed that enables operators to engage players instantly based on their behaviours. The platform also provides simple, visual workflows for operators to create and orchestrate complex sets of engagements. In addition, Stanleybet Group will be able to use the rich data in the platform to create granular segmentation models and get a deeper understanding of their players.

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