SiGMA

Sweden’s Symplify makes push for further U.S. expansion

Posted: Oct 20, 2022 10:20 Category: Americas , Land-Based , Online , Posted by Sharon Singleton

Symplify, a Swedish provider of CRM and AI cloud solutions, has joined the growing ranks of European companies expanding in the fast-growing U.S. market.

The company has set up a U.S. entity which will be headed by Stephen A. Crystal as president. Crystal will also continue to carry out his responsibilities as founder and CEO of SCCG Management. 

“As part of the Symplify story, I am pleased to welcome the next and natural step of Symplify, establishing a permanent presence within the continental United States,” CEO Robert Kimber said. “The gaming market in the US is becoming home away from home for Symplify technology. We meet like-minded innovators who need a platform that understands the marriage of traditional casino entertainment and the expectation of the newly transitioned digital user.”

Applying our thorough understanding of the digital gaming market, together with SCCG’s close knit relationship with brick-and-mortar casinos, has proven to be very successful. Establishing a US base with my friend and colleague Stephen Crystal in charge, is an exciting and self-evident opportunity for Symplify.”

Symplify, through its continued development of a suite of new products based on analysis of current market demand, seeks to increase its efforts to put these new capabilities in the hands of US brick-and-mortar, and online gaming operators. 

The Stockholm-based company creates personalised player experiences through an AI driven CRM ecosystem featuring cutting edge technology, where operators are in control of their own data.

“The powerful capabilities created by the Symplify suite of solutions – powered by AI and Machine Learning – are not only industry-leading, but they’re also industry firsts,” Crystal said.

Join us: 14 – 18 November for Malta Week

One of the first European countries to regulate the gaming sector, Malta is a hub of global business. The island is an obvious choice for SiGMA’s presence in Europe and a strong foundation for the field’s future. With a plethora of prospects for both investors and entrepreneurs looking to shape the future of this multi-billion dollar business, Malta Week will bring together industry giants among the affiliates, operators, and suppliers of the gaming sector.

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