Thai Hotels Association wants Entertainment Complexes outside major tourist spots
The Thai Hotels Association (THA) has urged the government to consider developing entertainment complexes in secondary provinces rather than established tourist hubs like Bangkok, Phuket, Chiang Mai, and Pattaya. According to local reports, THA President Thienprasit Chaiyapatranun argued that concentrating investments in the main tourist destinations could lead to overcrowding and resource shortages.
Chaiyapatranun highlighted issues in Phuket and Pattaya, such as water scarcity during peak seasons and worsening traffic congestion. He suggested that the government explore potential locations beyond the five main tourist provinces, particularly areas with untapped tourism potential and strong transport connections to Bangkok.
Concerns over over-tourism and infrastructure limitations
The THA expressed concerns about the strain on infrastructure in major tourist areas, particularly Phuket, which local business leaders believe has already reached its capacity. The Phuket Tourism Business Association has voiced opposition to the development of entertainment complexes in the province, citing excessive tourism levels and urban congestion.
The THA argued that investing in secondary provinces could help distribute economic benefits more evenly across the country while alleviating pressure on overburdened locations. This approach, they believe, could encourage tourism in underdeveloped areas and create new revenue streams for local communities.
Learning from international models
Chaiyapatranun pointed to global examples where entertainment complexes have successfully driven tourism outside major cities. He referenced destinations like Las Vegas, which evolved from a remote desert location into a thriving entertainment hub. Similarly, theme parks such as Universal Studios have been developed outside city centres, attracting visitors without contributing to urban congestion.
The THA proposed that Thailand adopt a similar model, potentially establishing a “sixth tourism province” that could serve as an alternative destination. This would require careful planning, including the creation of special business zones with clear regulatory frameworks to attract investors while ensuring compliance with legal and ethical standards.
Legal and regulatory challenges
The THA called on the government to implement strict regulations to prevent potential issues such as money laundering and illegal business activities. Chaiyapatranun noted that Thailand has historically struggled with enforcing business regulations, particularly in the hotel sector, where many establishments operate without proper licencing. Without a well-defined legal framework, entertainment complexes could face similar challenges.
He also suggested that visitors to any future casinos be required to disclose their financial information to ensure transparency. This measure, he argued, would help prevent financial mismanagement and protect consumers from excessive gambling-related debt.
Public consultation and investment considerations
The THA stressed the importance of public engagement in determining where entertainment complexes should be built. Chaiyapatranun proposed that referendums be held in potential locations to gauge local support before proceeding with investments. He also warned that without clear regulations, investors might be reluctant to commit to projects in less-established locations.
While acknowledging that building entertainment complexes in city centres might be more appealing to investors, Chaiyapatranun maintained that spreading tourism to secondary provinces would yield long-term benefits. A well-planned strategy, combined with government support and community involvement, could turn emerging destinations into viable tourism hubs.
