The future of lottery in Brazil is now

Day 2 of BiS SiGMA Americas 2025 at the Itaim stage in São Paulo was marked by in-depth discussions on Brazil’s lottery sector. With a focus on the challenges and opportunities facing state and municipal lotteries, as well as the evolving legal landscape, three pivotal panels brought together industry leaders to explore the future of this vital market. The discussions shed light on the ongoing transformation within Brazil’s lottery industry, driven by a blend of innovation, regulatory shifts, and the increasing demand for digital solutions.

Lotteries in transformation

This panel delved into the transformation of Brazil’s lottery sector, highlighting the balance between traditional practices and the need for innovation. The discussion focused on how lotteries are embracing digital technology and new consumer engagement models. Moderated by Paulo Horn, Founding Partner at Paiva & Horn Associated Lawyers, the panel featured Ricardo Amado Costa, President of Febralot, Fabiano Jantalia, Founding Partner at Jantalia Lawyers, and Daniel Romanowski, President of LOTTOPAR.

Top insights

• Traditional lottery networks are adapting to digital trends by integrating new products and offering banking services alongside lottery offerings.
• Paraná’s state-run lottery has positioned itself as a leader in blending traditional and digital models to expand market reach.
• Legal frameworks need to become more flexible to allow for greater creativity and faster adoption of new lottery products.
• Digital inclusion for traditional agents is crucial to ensure their ongoing role in a changing market landscape.
• Collaboration across sectors, including state and private entities, will be vital for future growth and ensuring a sustainable, regulated lottery environment.

The current challenges of state lotteries in Brazil

Focusing on the evolving landscape of state lotteries, this session examined the legal and operational challenges faced by various state-run lottery systems in Brazil. Panelists discussed the impact of new federal regulations and the need for stronger action to combat illegal betting. Moderated by Marcello Corrêa, Vice President of the Special Commission on Sports Gaming, Lotteries, and Entertainment Law at OAB RJ, the panel included Daniel Romanowski, President of LOTTOPAR; Alexandre Manoel, President of the Winning Bet Consortium Council; and Hazenclever Lopes Cançado, President of LOTERJ.

Key takeaways

• The 2020 Supreme Court rulings provided legal clarity but some federal resistance still challenges state autonomy in regulating lotteries.
• States like Paraná have successfully integrated traditional agents with new digital platforms to expand lottery services.
• The Rio de Janeiro State Lottery has been proactive in combatting illegal betting through collaborations with law enforcement agencies.
• Legal hurdles persist as the traditional lottery sector adapts to newer, more flexible models created by the 14.790 Law, which introduced fixed-odds betting.
• There is an urgent need for legislative updates to allow greater product flexibility and to encourage innovation in the sector.

State and municipal lotteries

This panel explored the role of state and municipal lotteries in Brazil’s dynamic market, analysing both the risks and opportunities inherent in current regulatory frameworks. Experts shared their insights on the critical role that states play in lottery regulation and the growing influence of artificial intelligence. Moderated by Amilton Noble, CEO of Hebara, the session featured Fernanda Carla de Oliveira, Director of LOTESC – State Lottery of Santa Catarina; Marcello Corrêa, Vice President of the Special Commission on Sports Gaming, Lotteries, and Entertainment Law at OAB RJ; and Evaldo Bazeggio, Founder & CEO of Bazeggio Consulting.

Top highlights

• State regulation ensures consumer protection, data security, and combat against money laundering.
• Collaboration between states and other government entities is essential to address illegal gaming effectively.
• Artificial intelligence is transforming decision-making, offering opportunities for hyper personalisation in the lottery market.
• Legal certainty post-2020 ADPF rulings has paved the way for greater autonomy for state-run lotteries, but challenges from the federal government persist.
• A collaborative model between municipalities and states could offer a more sustainable, unified lottery ecosystem.

Follow SiGMA Group’s global summits to gain deeper insights into the regulatory shifts shaping Brazil’s lottery landscape and its implications for the broader gaming industry. Keep an eye on Brazil’s ongoing regulatory evolution as it continues to impact the future of lotteries and digital gaming.