The debate surrounding Kenya’s gaming sector is becoming more polarised. While mainstream media has negatively depicted the industry, stakeholders have weighed in with their concerns regarding the prevailing narratives. One such stakeholder is Thomas Buckley, a veteran in the Kenyan gambling industry and an advocate of the High Court of Kenya. Buckley’s long experience provides him with a unique perspective on the influence of media reporting on the sector.
Addressing media concerns
Buckley recently lodged a complaint to the Media Council of Kenya regarding what he feels is an unfair representation of the gambling sector. He is concerned that sensational reporting lacks ethical considerations and, in the process, taints the integrity of responsible operators and the regulatory environment in which the sector is based. “The articles are not sensitive to ethical considerations. They are disproportionate and bereft of balance,” he noted in his letter. He emphasised that the tales being spread in the media do not demonstrate any due diligence in ascertaining the licensing and regulatory compliance of gambling operators.
Buckley further stressed the importance of a fair representation of all stakeholders involved, including the Betting Control and Licensing Board (BCLB), the body responsible for regulating the industry. “There was no right of reply offered to the Operators in question or even BCLB, who are the mandated regulator in charge of ensuring all players are protected even as they gamble,” he pointed out.
This lack of balance in reporting can have detrimental effects on public perception, which, in turn, impacts the livelihoods of many Kenyans directly and indirectly associated with the gambling industry.
The economic ripple effect
The negative image of the gaming industry in the mass media cannot be overlooked, given that more than 22 million Kenyans are online, and 13.05 million access social media. Buckley added that such reporting “defames the industry to reasonable and right-thinking members of society,” which would result in reduced participation in lawful gambling activities.
But the consequences go beyond mere perception. A decline in local gambling activities can lead to significant economic ramifications. “This type of reporting can only harm the law-abiding operators, tens of thousands of Kenyans employed directly, and hundreds of thousands who benefit indirectly from the gambling industry,” Buckley argued. When fewer people engage with licensed operators due to negative press, job security within the industry comes under threat.
Additionally, declining numbers at local gaming establishments could mean decreased tax revenue for the government. Buckley noted that a drop in patrons for legal operators might drive Kenyans toward offshore betting sites, further exacerbating the issue. “Decreasing players in local licensed operators will also mean less tax collected by the government, but also increased offshore betting by Kenyans who may reasonably (from the negative reporting) believe that licensed operators are not capable of offering world-class and responsible gaming options,” he explained.
This situation presents a complex dilemma. On one side, there is a genuine concern for the social impact of gambling addiction, while on the other, a responsible, well-regulated industry is fighting for survival amid damaging narratives. The challenge lies in finding a balanced approach that acknowledges both the industry’s economic contributions and the need for responsible gambling practices.
Bridging the gap
In light of these issues, it is crucial for all parties involved to come together to foster a discussion centred on responsible gaming and ethical reporting. Regulators, operators, and journalists need to work together to create a more realistic image of the industry that acknowledges both its benefits and risks.
Stakeholders are demanding that the media place greater scrutiny on stories that have long-term consequences for individuals’ lives and livelihoods. They are demanding a more accountable approach with greater emphasis on fairness and accuracy of reportage. Also, providing an open forum for discussion with a number of perspectives can help inform the public better and ultimately contribute to a more favourable economic environment for all.
The current debate about Kenya’s gaming industry highlights the need for objective reporting and journalism. While the industry remains in the limelight, there is a need to hear the views of parties like stakeholders with an interest in its prosperity. Addressing the two sides of the coin—both the potential for addiction and the economic implications—is key to achieving a more nuanced understanding of this multifaceted issue.
