A new era for Iraqi gamers: Zain Iraq's bold move with Krafton Europe
The world is transforming at a fast pace, and with it, the gaming and esports industry has stepped into the limelight, enthralling millions of people around the world. Zain Iraq understands this change and is leaping headlong into the digital age by placing immense emphasis on the lively and booming esports industry. Zain Iraq has signed a Memorandum of Understanding (MoU) with KRAFTON Europe, the behemoth behind blockbuster titles such as PUBG: Battlegrounds. This partnership is set to accelerate Iraq’s gaming scene under the Zain Esports banner.
Zain Iraq and KRAFTON Europe partnership
Iraq’s youth make up a large portion of the population, and they are passionate, tech-savvy, and hungry for opportunities. Gaming offers not just entertainment but a platform for career growth, creativity, and community building. With investments from companies like Zain Iraq, the country’s gaming dreams are set to soar.
KRAFTON isn’t just any gaming company—they specialise in crafting immersive, global gaming experiences. Through this partnership, KRAFTON plans to bring its top-tier gaming titles directly to Iraqi players, making high-quality gaming accessible to a new and enthusiastic audience.
A platform dedicated to gamers
Zain Esports is a platform meant to bring together Iraqi gamers; it is a hub for competition, community, and professional development. By building infrastructure, conducting tournaments, and making world-class games accessible, Zain Esports is paving the way for Iraq’s esports to thrive.
Apart from mere games, this project is part of Iraq’s overall digital economy. Esports can fuel technology innovation, employment, and even tourism, making Iraq the next destination for digital greatness.
The announcement said, “Zain Iraq confirmed its dedication to a strategy based on the growth of digital entertainment services and supporting local gaming talent. This partnership will revolutionise the digital space and provide outstanding experiences for our customers.”
Through its esports brand, Zain Esports is committed to elevating players’ experiences by contributing to the development of Iraq’s gaming and esports ecosystem, responding to its rapid adoption among Iraq’s youth, growing player base, and increasing investment opportunities.
Zain Iraq and HONOR’s game-changing collaboration
On 17 April 2025, Zain Iraq signed another MoU with HONOR, the global smartphone brand. Together, they aim to organise top-tier esports tournaments and marketing campaigns to engage the Iraqi gaming community like never before.
HONOR’s state-of-the-art smartphones and gaming accessories will not only sponsor tournaments but also be awarded as prizes, ensuring that gamers have access to the best tools to enhance their gameplay.
Emre Gurkan, CEO of Zain Iraq, highlighted the company’s commitment to delivering the best online gaming experience, stressing that empowering Iraqi youth remains a top priority.
Gurkan stated, “Through the Zain Esports platform, our dedicated esports brand, Zain reaffirms its dedication to delivering the ultimate online gaming experience. This initiative reflects our unwavering commitment to empowering Iraq’s youth and elevating the digital experiences of our subscribers, who continue to be the driving force behind everything we do.”
The future of esports tournaments in Iraq
Look for nothing short of global-quality esports competitions in Iraq, with prize money, professional commentary, and intense competition. These events will provide an entry point for homegrown talent to be showcased on a larger platform.
This initiative will encourage more tech companies to invest in Iraq’s gaming ecosystem, spurring further growth and innovation. With strategic investments and high-profile tournaments, Iraq is poised to make its mark on the global esports map, shining a spotlight on its vibrant youth culture and digital potential.
