Trends and challenges in betting platforms at SiGMA Americas 2025
On the 9th of April, industry leaders gathered at the Jardins stage of the BiS SiGMA Americas 2025 summit for a thought-provoking panel discussion titled “Behind the Operations: Trends and Challenges in Betting Platforms.” The session, featuring prominent figures from leading companies in the iGaming sector, delved into the integral role of betting platforms in the online gambling ecosystem. The discussion covered the latest trends driving the industry, including innovation, scalability, and customisation, while also addressing the significant challenges operators face, such as regulation, security, and system integration.
The role of technology in shaping betting platforms
The panel kicked off with an exploration of how technological advancements are shaping the future of betting platforms. Alexandre Tauszig, Commercial Director at NGX, highlighted how the sector is becoming increasingly reliant on cutting-edge technologies, such as data analytics, AI, and machine learning. These tools are enhancing both the player experience and the operational capabilities of betting platforms. By harnessing these technologies, operators can offer more personalised services and gain deeper insights into user behaviour, improving player engagement and satisfaction.
Guilherme Buso, VP of Brazil at Genius Sports, expanded on this, stressing the importance of integrating real-time data feeds. These data streams enable operators to adjust odds dynamically, making platforms more engaging and responsive. The discussion underscored how sports betting, in particular, benefits from real-time data, allowing platforms to remain competitive in an environment where timing is everything.
The importance of scalability in a growing market
As the conversation shifted towards scalability, the panelists reflected on the growing need for betting platforms to expand efficiently in an increasingly global market. Águeda Yoshii, Director of Key Accounts & Growth at OpenBet, pointed out that scalability is no longer a luxury but an essential requirement. Betting platforms must be capable of handling surges in traffic without sacrificing performance. Yoshii also highlighted the need for platforms to be adaptable to local markets, requiring features tailored to regional demands, local languages, and the complex web of regulatory compliance that varies across jurisdictions.
Thiago Faustino, CTO at Weebet, reinforced this sentiment, explaining the technical complexities involved in scaling platforms. Expanding betting operations requires accommodating diverse payment methods, ensuring the infrastructure can handle increased transactions, and maintaining system stability across multiple regions. Faustino noted that such challenges demand a seamless integration of technology and operations to ensure uninterrupted service.
A key driver for player engagement
Personalisation emerged as another crucial topic during the panel. Betting platforms today are expected to offer highly customised experiences for players, which has become a key factor in driving customer loyalty. Tauszig discussed how operators are leveraging sophisticated CRM systems and data-driven insights to create tailored promotions and betting options that cater to individual preferences. For players, personalisation enhances engagement by offering a unique and dynamic experience, which in turn improves retention rates and boosts overall satisfaction.
Regulation, security, and integration
However, the panel was quick to acknowledge the challenges that accompany the rapid evolution of the betting sector. Regulation was one such concern. Buso explained that navigating the patchwork of regulations across different regions is a significant hurdle for operators seeking to expand into new markets. With licensing requirements, tax regulations, and responsible gambling policies varying greatly from one jurisdiction to another, operators must remain agile and informed to comply with these ever-changing rules.
Security also emerged as a top priority. Yoshii pointed out that as mobile devices and digital wallets become the norm, betting platforms must invest in robust cybersecurity measures to safeguard both player data and the integrity of the system itself. With increasing instances of cyber threats and fraud in the digital age, ensuring secure transactions and maintaining player trust is vital for the longevity of any platform.
The conversation then turned to system integration, where Faustino shared insights into the technical challenges faced by operators when integrating third-party systems. The need for seamless integration of payment gateways, sportsbook solutions, and other technological components can lead to significant operational bottlenecks. The complexity of ensuring these systems work together efficiently across diverse geographies is one of the most pressing issues for operators, according to Faustino.
The future of betting platforms
As the panel concluded, the speakers reflected on the future of betting platforms, which continue to be shaped by rapid technological advancements. While the industry is primed for growth, the speakers agreed that success in the future will depend on operators’ ability to offer scalable, personalised, and secure solutions. The path forward requires innovation, but it must be accompanied by an unwavering commitment to navigating the regulatory landscape and addressing security challenges.For those in attendance at SiGMA Americas 2025, the panel provided valuable insights into the future of betting platforms, offering a comprehensive look at both the opportunities and obstacles facing the iGaming industry today. It was clear that while the growth potential is substantial, the road ahead requires a careful balance of innovation, scalability, and robust security to thrive in an increasingly complex marketplace.
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