Trustly has announced a strategic partnership with Hard Rock Digital to provide pay-by-bank services for its sportsbook and iGaming platform, Hard Rock Bet. This collaboration will enable players to make instant deposits and withdrawals by directly linking their bank accounts to Trustly’s payment system.
The integration aims to enhance the overall player experience by offering seamless transactions while also providing Hard Rock Digital with real-time insights to improve customer engagement and conversion rates.
Enhancing payments with real-time insights
With Trustly’s pay-by-bank solution, Hard Rock Bet players can enjoy faster banking transactions without relying on traditional payment methods. The system allows real-time fund verification, ensuring that players can deposit and withdraw funds securely and efficiently.
In addition to instant payments, Trustly will also offer:
- Guaranteed Automated Clearing House (ACH) payments – Ensuring secure and efficient processing.
- Available funds guidance – Helping players manage their deposits responsibly.
- Access to Trustly’s VIP program – Providing enhanced services for high-value customers.
This partnership aligns with Hard Rock Digital’s goal of delivering a smooth and reliable gaming experience while maintaining strong security and compliance measures.
Strengthening Hard Rock Digital’s player engagement
By leveraging Trustly’s real-time player data, Hard Rock Digital will be able to gain deeper insights into customer behaviour. These insights will help the operator personalise offers, improve player retention, and optimise marketing strategies.
Danny Crook, SVP of Operations at Hard Rock Digital, highlighted the benefits of the partnership, “The addition of Trustly will provide an incredible benefit to both the business and our players, allowing for faster, more seamless banking transactions, insights for a more personalised experience, and maintaining a safe gaming environment.”
John Parsons, Trustly’s Vice President of Gaming, also emphasised the long-term potential of the collaboration, “This partnership is just the beginning of a long-lasting relationship that will drive growth and innovation in the US online betting space. Together, we are committed to building a payments experience that puts the player first.”
Trustly’s expanding presence in gaming
Trustly continues to strengthen its footprint in the gaming and payments industry. The company has previously partnered with PayNearMe for real-time account funding and teamed up with Light & Wonder to support cashless payment solutions.
As Hard Rock Digital expands its operations, integrating Trustly’s technology will provide players with a more flexible and secure way to manage their funds, reinforcing the platform’s commitment to innovation and player satisfaction.
