At BiS SiGMA Americas 2025, Jordi Sendra, CEO of Alea, shared valuable insights during an interview with SiGMA TV representative on how the company has strategically adapted to Brazil’s newly regulated gaming market. With the introduction of stricter regulations, Alea has become a leading provider of certified game providers in Brazil, enabling operators to thrive in the evolving landscape. Sendra highlighted the company’s proactive approach to securing the necessary certifications, stating, “We have worked extensively with over 150 game providers to ensure compliance, a key factor in becoming a trusted partner for regulated operators in Brazil.”
Alea’s success in navigating the complex Brazilian regulatory environment is supported by its robust certification process, which involves rigorous checks and ongoing communication with game providers. This approach has enabled Alea to offer a broad portfolio of games that comply with Brazil’s new market rules, positioning the company as a leader in the region. “We didn’t just adapt; we took the initiative to ensure all our games are certified, allowing us to deliver a comprehensive and compliant service to our clients,” Sendra added.
In addition to its regulatory successes, Alea unveiled AleaPay, a new payment solution designed to offer competitive pricing and reliability for operators. With mobile payments becoming increasingly dominant in the region, AleaPay aims to provide a secure and cost-effective option for operators while ensuring a seamless payment experience for players. “We saw a growing demand for reliable, transparent payment solutions and decided to create AleaPay to fill that gap. Our clients need a payment solution that is secure, fast, and easy to implement,” explained Sendra.
With mobile-first solutions dominating Sub-Saharan Africa, Alea’s strategic move into Brazil further underscores the company’s commitment to expanding its global footprint and offering localised solutions that meet the needs of operators in emerging markets. “Our focus has always been to provide scalable solutions, and as Brazil’s regulated market continues to grow, we are well-positioned to support operators with compliant and innovative services,” said Sendra.
As Alea continues to build momentum, Sendra is confident about the company’s future. With its regulatory expertise and the successful launch of AleaPay, the company is poised to capitalise on the growing opportunities in emerging markets like Brazil. ‘Our focus has always been to provide scalable solutions, and as Brazil’s regulated market continues to expand, we are perfectly positioned to support operators with compliant and innovative services,’ Sendra shared.
For more exclusive insights from industry leaders like Jordi Sendra, stay tuned to SiGMA TV during SiGMA Asia in the Philippines from June 1-4, 2025. Follow SiGMA Group‘s global summits to stay informed about the latest market trends, and gain access to in-depth discussions shaping the future of gaming and payments.
