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As the iGaming industry evolves, the power of data-driven strategies has become fundamental in shaping growth and operational success. In an exclusive interview with SiGMA, Rosi Bremec, COO of Game Lounge, highlights how a data-centric approach is not only refining strategic decision-making but also paving the way for AI integration and long-term scalability in the affiliate sector. With a strong foundation in analytics and performance-driven execution, Game Lounge is now taking a bold step forward by launching a cutting-edge sub-affiliate platform, Kiickr, designed to streamline market entry and accelerate growth in key regions, particularly Brazil.
The launch of Kiickr marks a significant milestone for Game Lounge as it expands into new markets without the burden of excessive operational costs. Bremec explains, “Our approach is built on strategic partnerships. Rather than entering a market with a full-scale operational investment, Kiickr allows us to collaborate with local affiliates who already have premium traffic. We, in turn, bring top-tier operator deals and a high-performing platform, creating a mutually beneficial ecosystem.”
Brazil stands out as a high-potential market, where the gaming landscape is rapidly evolving. The sub-affiliate model facilitates seamless integration between local traffic sources and industry-leading operators, offering affiliates a plug-and-play opportunity to monetise their reach efficiently.
Bremec, who began her career as a data strategist, has been instrumental in ensuring that Game Lounge operates with a data-first mentality. She explains, “Many companies claim to be data-driven, but at Game Lounge, it is truly embedded in our DNA. Our entire team, from product development to marketing, is aligned with data-led decision-making to enhance performance and market agility.”
Kiickr’s transparency model is another key differentiator. Through advanced data analytics, both affiliates and operators gain real-time visibility into performance metrics, enabling them to optimise campaigns, track ROI, and scale effectively.
Kiickr is part of GLX, Game Lounge’s innovation hub, dedicated to exploring new technologies and business models. While AI is not yet embedded in Kiickr, Bremec reveals that future plans include leveraging AI for predictive analytics, market clustering, and streamlined automation. “As the platform matures, AI will play a key role in refining affiliate segmentation, automating campaign insights, and maximising revenue potential.” This approach allows Game Lounge to maintain a structured yet agile expansion strategy, ensuring that market exploration remains data-backed and results-oriented.
Looking ahead, Game Lounge remains committed to refining its market focus. Bremec notes that 2024 marked a year of consolidation, streamlining efforts towards markets that yield the highest return on investment.
“By narrowing our scope and honing in on data-backed opportunities, we ensure that our expansion is both scalable and sustainable. Kiickr embodies this philosophy—it enables us to test, validate, and establish presence in emerging regions without unnecessary risk.” This measured expansion strategy, paired with Game Lounge’s expertise in affiliate marketing, SaaS, and lead generation, positions the company at the forefront of iGaming growth and technological evolution.
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