Watch: Kamran Hedjri on market frontiers and financial shifts

February 18, 2025

Watch: Kamran Hedjri on market frontiers and financial shifts

SiGMA Group sat down for an exclusive interview with Kamran Hedjri, Founder and Group CEO of PXP Financial, to discuss emerging market opportunities and the evolving financial landscape. With extensive experience in fintech and payments, Hedjri leads PXP Financial, a global commerce platform providing secure and compliant payment solutions across industries. His insights offer a compelling look at key regions driving growth, regulatory shifts, and the role of AI and blockchain in financial transactions.

Latin America poised for expansion

Hedjri sees Latin America as a region full of potential, particularly following Brazil’s recent regulatory advancements. He likens the current developments to the U.S. market’s transformation in 2017 and 2018, when states began embracing regulatory frameworks. “We saw Brazil take the first step with its regulatory framework, and now other countries in the region are following suit. This momentum is creating a dynamic environment where businesses can establish a strong foothold,” he explains. With Brazil at the centre of this transformation, SiGMA Group is set to host SiGMA BiS Americas in São Paulo from 7–10 April, further reinforcing its commitment to fostering industry growth in the region.

With a growing demand for seamless and invisible payment solutions, PXP Financial is actively providing services in the region, focusing on frictionless transactions that align with local regulations. As more Latin American markets introduce structured frameworks, businesses will have greater confidence in expanding operations and enhancing financial accessibility.

Rise of AI and blockchain in finance in the U.S.A.

Discussing the evolving U.S. financial ecosystem, Hedjri highlights the increasing role of AI and blockchain. While their full integration depends on regulatory adoption, he believes these technologies will play a more prominent role in transaction processing, compliance, and security. “AI is becoming integral in financial services, helping businesses optimise processes and interact more efficiently with customers,” he notes.

Blockchain, he adds, is slowly but steadily becoming a key component in digital finance, particularly in stablecoin transactions and decentralised assets. The industry is witnessing a gradual shift toward a hybrid financial model, where traditional fiat and digital currencies operate within a regulated, structured framework.

UAE’s strategic hub for future growth

Turning to the UAE, Hedjri acknowledges the region’s strategic approach to integrated financial ecosystems. While PXP Financial has yet to enter the UAE market, he views it as an area of interest for future expansion, once regulatory frameworks mature. “The UAE is taking a cautious yet forward-thinking approach, ensuring the right regulations are in place before unlocking new opportunities,” he states.

With the UAE embracing technological advancements in finance and digital payments, businesses will have a strong foundation for market entry. As frameworks develop, PXP Financial is closely monitoring the region’s trajectory, preparing to engage once conditions align with its commitment to regulated financial services.

What’s next?

Hedjri’s insights underscore the rapid transformation of financial markets, particularly as regulatory clarity, digital assets, and AI-driven solutions reshape the global landscape. Latin America’s structured approach, the U.S.’s tech-driven financial evolution, and the UAE’s measured regulatory development all present unique opportunities for businesses navigating the future of payments and financial services.

As discussions on emerging markets and financial technologies continue, stakeholders can look forward to more strategic conversations at AIBC Eurasia in Dubai from 22–25 February. Stay connected with SiGMA Group’s global roadshow, ensuring you remain at the forefront of industry developments worldwide.