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2025 is a big year for artificial intelligence (AI) as it continues to redefine the iGaming industry. Companies like XGENIA lead the charge with pioneering innovations. Their latest advancements will take centre stage at Pitch ICE Barcelona 2025, underscoring the growing influence of AI-first solutions that drive efficiency and engagement within the gaming sector.
This milestone follows XGENIA’s triumph at the SiGMA Europe Startup Pitch in 2024, where their pioneering approach captured industry leaders’ attention. Now, at Pitch ICE, the company’s upcoming presentation promises to highlight how AI is shaping the iGaming experience beyond 2025.
Central to XGENIA’s showcase in Barcelona is AuroraFX, an AI-powered cinematic video, animation, and story editor with the potential to revolutionise player engagement. AuroraFX’s design enables iGaming operators to craft immersive narratives and dynamic video content effortlessly. This is a significant leap forward in AI’s role in storytelling.
XGENIA CEO Mark Flores Martin explains, “With AuroraFX, we’re not just automating processes; we’re creating new possibilities for personalised and engaging experiences that connect with players on a deeper level.“
This is a pivotal moment for this technology, as players demand more interactive content individually tailored to them. Operators are also increasingly seeking tools that combine operational efficiency with creative, cutting-edge content. AuroraFX allows users to create rich, cinematic experiences that integrate smoothly into the gaming environment, providing a competitive advantage in an ever-changing market.
XGENIA’s success at SiGMA Europe in Malta in November 2024 cemented its reputation as a key innovator. Mark Blandford of Burlywood Capital called XGENIA a “very exciting company to follow,” as they received praise for originality.
The most satisfying thing is that the win at SiGMA Europe celebrated past achievements but gave a confident nod to their future, giving them a launchpad for bigger achievements. Now, the team prepares for Barcelona, bringing energy, vision, and fresh impetus.
Mark Flores Martin adds, “We’re thrilled to return to ICE, where our story began with the first public demo of our platform at ICE London last year. Barcelona is the perfect stage to continue showcasing how our AI technology sets new benchmarks for innovation, efficiency, and player engagement.“
The iGaming industry in 2025 will be a hotbed of cutting-edge innovation. AI looks in good shape to take centre stage in directing its trajectory. Broader AI trends in the industry to look out for are:
Personalised Player Experiences: Hyper-personalised content and gameplay will enhance player satisfaction and retention. AI will play a significant role as the movement for safer gambling continues to grow across Europe.
Enhanced Operational Efficiency: AI-powered automation tools streamline workflows, reduce costs, and increase productivity. This is good news for operators who can focus on creative strategies.
Immersive Gaming Worlds: By blending AI with advanced animated and video capabilities, operators can drive the creation of deeply immersive and highly engaging environments.
XGENIA’s rise echoes the importance of platforms like SiGMA in fostering innovation. The SiGMA Europe Startup Pitch is a launchpad for visionary companies. It provides the exposure, networking opportunities, and critical feedback from industry leaders required to take a startup to the next level.
SiGMA continues to champion forward-thinking initiatives. A host of upcoming events in 2025 will spotlight growing AI, blockchain and gaming technology trends. You can learn more about SiGMA’s global events and industry insights by subscribing HERE to SiGMA’s weekly updates.
XGENIA’s journey from SiGMA Malta to Pitch ICE Barcelona exemplifies the spirit of innovation driving the iGaming industry. With AuroraFX, they are driving trends, not just keeping pace with them. AI will continue to evolve, and XGENIA’s commitment to ethical and impactful solutions makes it a trailblazer in the sector.
XGENIA’s pitch is on Monday, January 20, at 11:40 AM CET on the Pitch ICE Stage.