fbpx

SiGMA

Yahoo Sports GM to deliver authentic sports betting experience at All American Sports Betting Summit

Posted:: Aug 20, 2021 16:09 Category: Events , Sportsbetting , Posted by Marie

Eventus International is proud to welcome Geoff Reiss, GM of Yahoo Sports as speaker to the 2nd Annual All American Sports Betting Summit, taking place from 7 – 8 December 2021 in New York

Geoff Reiss Headshot

Geoff Reiss will be participating as moderator for the panel discussion, namely “Delivering an Authentic Sports Betting Experience”. In this session, Yahoo Sports GM, Geoff Reiss will moderate a discussion on the importance of delivering fan-focused products and content. With so many options and “noise” in the space, it’s critical for operators and affiliate partners to adopt an authentic approach to create meaningful, authentic engagement and drive audience growth.

Geoff’s career in media has spanned digital, print, television and live events and he’s helped shape some of the most innovative and successful media businesses in sports. After spending six years at Spy Magazine he joined Starwave, a digital media and technology company founded by Paul Allen. While at Starwave, Reiss oversaw the launch of ESPN.com, NFL.com, NBA.com and NASCAR.com and managed the creation of ESPN’s Fantasy and Insider products.

While at ESPN he managed ESPN the Magazine, oversaw the development and acquisition of the Peabody Award winning documentary Black Magic and led ESPN’s licensing efforts including the company’s groundbreaking deal with Electronic Arts.

After leaving ESPN Reiss was the CEO of the Professional Bowlers Association, led sports partnerships at Twitter and grew early stage digital media companies as a consultant and board member.

Reiss leads Yahoo Sports and works with Verizon, Verizon Media’s corporate parent developing the next generation of digital sports experiences for fans across all platforms in all territories.

To join this panel discussion as panellist, register your interest today: [email protected]

The next SiGMA iGathering networking event will be held in Riga. The dinner, which is planned for the 26th of August, at 19:00, is set to take place at the stunning Royal Casino. The evening will also welcome guests from neighbouring countries Estonia and Lithuania, tapping into a wide network of the region’s top industry thinkers.

For more information on the event please contact Emily on [email protected] or visit our website to find out more about upcoming iGathering events on the SiGMA calendar.

Related Posts

Is this just fantasy?

Araz Heydariyehzadeh is Chief Commercial Officer at Scout Gaming, says that fantasy sports provides operators with the potential to acquire, retain…