Yggdrasil joins forces with Bally’s to boost its UK presence
Gaming content provider Yggdrasil has strengthened its presence in the UK through a new partnership with Bally’s. This agreement allows Bally’s UK-based customers to access Yggdrasil’s full portfolio of slots, including its innovative Game Engagement Mechanics (GEMs).
Bally’s operates some of the most recognised online gaming brands in the UK, such as Virgin Games, Jackpotjoy, and Bally Casino. Through this collaboration, players across these platforms can now enjoy Yggdrasil’s latest and classic slot titles, featuring popular GEMs like DoubleMax.
Strengthening market reach
This partnership aligns with Yggdrasil’s commitment to expanding its reach and providing top-tier gaming experiences. Since its founding in 2013, the company has built a strong reputation for delivering high-quality slots and advanced gaming technology.
Yggdrasil’s portfolio includes a wide range of in-game features and tools, including the GATI framework, which enables seamless distribution of games across different platforms. This ensures that Bally’s players receive consistent and engaging gameplay across multiple devices.
Jose Simon, Chief Operating Officer at Yggdrasil, while talking about partnership, “Bally’s has a major presence across the UK, and we are delighted to roll out our comprehensive slot offering to its players. We have made a strong commercial start to the year, and this deal only reinforces our goal of putting our best-in-class content in front of as many players as possible to further grow the Yggdrasil brand.”
Bally’s strengthens content portfolio
For Bally’s, this collaboration is an opportunity to enhance its gaming portfolio with high-quality, feature-rich content. As one of the biggest operators in the UK, the company prioritises offering players a diverse selection of top-performing games from industry leaders.
Dezso Pazmany, Bally’s Head of Product Operations said, “Yggdrasil is widely recognised as a leading creator and distributor of exceptional content, and we take pride in offering our players top-tier games from the industry’s biggest names. Yggdrasil perfectly aligns with this vision, and this partnership allows us to bring a vast collection of well-established and highly regarded content to our online casinos.”
Innovation and growth
Yggdrasil continues to push the boundaries of online gaming with its unique mechanics and innovative features. The company’s GEMs, such as DoubleMax, have gained popularity for their engaging gameplay and rewarding experiences.
With this partnership, both Yggdrasil and Bally’s are set to benefit from an expanded customer base and enhanced gaming offerings. As the UK online gaming market continues to grow, collaborations like this play a crucial role in delivering fresh and exciting experiences to players.
