Yggdrasil pens new deals as it expands its commercial footprint

Posted: May 14, 2020 19:56 Category: Asia , Posted by Maria Debrincat

The online gaming solutions providers has struck a series of new deals  including a strategic Franchise deal with Flow Gaming in Asia

Yggdrasil strikes distribution deal with Digitain

Yggdrasil, the innovative online gaming solutions provider, has partnered with leading global platform provider Digitain in a deal that will see its content portfolio available to a global network of operators

 Operators will also benefit from access to games developed by YG Masters partner studios and titles featuring Yggdrasil’s ground-breaking Splitz™ mechanic, including the first two titles Temple Stacks: Splitz™ and Neon Rush: Splitz™.

 The move will significantly enhance Digitain’s acclaimed casino suite, featuring a host of in-house skill and RNG games. In total, the provider houses over 3,000 titles from industry leading suppliers, all easily integrated via the company’s flexible APIs.

 Suren Khachatryan, CCO at Digitain, said:

“We are delighted to partner with one of the industry’s most prominent suppliers, a company whose innovative portfolio boasts a deserved reputation for excellence.

 “This agreement once again demonstrates our success in equipping partners with an enhanced casino offering in the face of disruption to sporting fixtures, and we’re standing ready to help them through this testing time.”


Gem Rocks
Yggdrasil, the innovative online gaming solutions provider, has partnered with leading global platform provider Digitain

Ed Muldoon, Head of Region at Yggdrasil, added: 

“Digitain’s platform is among the best available on today’s market, so we are thrilled to have the company on board.

 “We have no doubt that Yggdrasil’s premium quality game collection will be a strong hit with Digitain’s operator partners and their players as we continue to expand our impressive commercial footprint.”

True Lab joins Yggdrasil’s Flagship YG Masters programme 

Rapidly emerging games studio True Lab has joined Yggdrasil’s flagship YG Masters programme, instantly gaining access to the supplier’s game-changing GATI standardisation technology as its go-to market interface to realise its global business strategy.

True Lab joins a host of the world’s most innovative independent studios, and game developers on the award-winning YG Masters programme that has seen partners design, develop and distribute best performing content using Yggdrasil’s proven technology and global network.

GATI is a preconfigured, regulation-ready development toolkit, enabling studios and game developers to use a standardised technology solution to develop and distribute games anywhere in the world. This means YG Masters partners can source, build and distribute content and crucially accelerate global reach, finding new ways to increase revenues, all using one standardised interface.


True Lab
The award-winning YG Masters programme that has seen partners design, develop and distribute best performing content using Yggdrasil’s proven technology and global network

GATI is the enabler of the Yggdrasil Decentralised Aggregation Network (DAN). All Yggdrasil partners integrated to GATI will be able to cross-sell their games to any global Yggdrasil Franchisee. This is a unique model enabling them to rapidly scale distribution and boost revenue opportunities, at the same time as developing completely new ways of working and collaborating.

True Lab is an MGA-licensed iGaming provider within the True Flip group providing its growing network of leading brands with innovative HTML5 titles that contain unique math and gameplay.

Its latest multi-channel games include Victoria Wild, a multi-location game with a x20,000 max win, Startup Valley that enables players to gain experience points within the bonus game, and Mining Factory.

Stuart McCarthy, Head of Partner Strategy and Sourcing at Yggdrasil, said: “I’m thrilled to welcome our new partners True Lab to our flagship YG Masters programme, powered by the revolutionary GATI technology.

“True Lab has shown great promise with their recent games and their roadmap is packed with exciting content that will deliver all the thrills and excitement players are looking for. It’s going to be fantastic to see them being integrated with GATI, commercialise their roadmap and help them achieve their global growth ambitions.’

Vasily Polynov, Chief Business Development Officer at True Lab, said: “We are very excited with this partnership, which puts True Lab’s stunning and innovative new games together with Yggdrasil’s world-class YG Masters programme. Integration through their standardised GATI technology will give us an opportunity to scale our business operations in a very effective manner.

“True Lab aims to grow across a variety of regulated markets this year, and GATI is the ultimate tool and interface that will enable access to Yggdrasil’s regulatory markets through a single integration. With our first partner product almost ready, we’re looking forward to hitting many lobbies in the near feature.”

Yggdrasil strikes strategic Franchise deal with Flow Gaming in Asia

Dragon Shire
Flow Gaming is an Asian market leader in distributed casino technology and next-generation services.

Yggdrasil Gaming has signed a strategic Franchise IP licensing agreement with Flow Gaming, allowing the content supplier to take greater control of its B2B iGaming operation and to optimise its market roadmap offering. 

As part of the Franchise licensing agreement, Flow Gaming will have access to Yggdrasil’s entire end-to-end game development process, the YG platform including its new GATI product (Game Adaption Tools & Interface), game promotional tools via BOOST™, and access to content created by YG Masters partners.

As a Franchisee to Yggdrasil, Flow Gaming will be able to effectively source and offer its own game content for distribution to its targeted market and cross-collaborate with other Franchisees globally, enabling it to accelerate the territorial reach and drive incremental revenue opportunities.

Flow Gaming is an Asian market leader in distributed casino technology and next-generation services. Their platform has the power to deliver the best video slots combined with the most advanced back office and reporting tool. Flow Gaming enables its Asian clients to outperform the competition and to stay ahead of the innovation curve. Over years of growth and success, Flow Gaming have recognised the importance of nurturing strategic relationships that reflect its culture of unwavering ethics and mutual respect. 

Peter van Tuyl, COO of Flow Gaming, said:

“We are very excited to partner up with one of the best and most innovative iGaming solutions and slots provider in Europe. Yggdrasil is one of the companies we have had our eye on for a long time. They have fantastic content that will do well with our Asian customer base. With our extensive marketing knowledge and tuned infrastructure for Asian distribution, this will be a very good concept for both parties.

“The Yggdrasil Franchise proposition is a new and very clever approach to on-boarding their content and technology. It will allow us to optimise and enhance our business strategy, and we can’t wait to become a Franchisee.”

Björn Krantz, Head of Publishing at Yggdrasil, said: 

“We are absolutely delighted to sign this very strategic Franchise partnership with Flow Gaming.

“With the Yggdrasil Franchise offering, Flow Gaming will be able to provide its partners with a blueprint of what’s made Yggdrasil one of the most innovative and successful iGaming suppliers in the industry. 

‘In the Franchise package everything that has been created by Yggdrasil over the past seven years is delivered. All the innovation, all the development, knowledge, experience and on-going support as a complete out-of-the-box games platform solution. As such, the Franchise solution is the enabler for partners around the world to take full control of their iGaming business and facilitate next level business collaborations.”

About SiGMA-ICE ASIA Summit:

The SiGMA Manila expo might have got postponed to May 2021 but that won’t stop SiGMA Group from bringing gaming scenes closer together. From various gaming sectors to an outstanding line-up of speakers we’ll be having a look at how the main markets across Europe and Asia will adapt and thrive. SiGMA Digital, in partnership with ICE Asia, AIBC and MGS Entertainment Show will take place on the same week of the original show dates, 8 – 10 June 2020. Register now to be part of this global digital revolution!

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