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Mexico City

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01 – 03 SEP 2026

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About SiGMA North America

Expect three days of curated content, interactive panels, cutting-edge expo floor showcases, and unparalleled networking opportunities with some of the most influential figures shaping the future of iGaming and digital enterprise in North America.

🎉 Official celebration event

📝 Two days of conference

🥇 Networking events: tournaments & sporting competitions

🤝 VIP lounges, networking zones, and chill out areas

💡 Startup Pitch competition

🏆 Prestigious industry awards

⭐Charity auction

🍲No-expense-spared dinners

Our Attendees

4K
Delegates
1,000
Operators
150+
Speakers
150+
Exhibitors & Sponsors
850
Affiliates
46%
C-levels

C-Level Casino Operator? Register for free

The free VIP Passes are available to C-level operators attending 2026 events taking place in Malta, São Paulo, Manila, Cape Town, Mexico, Rome and Colombo. A bespoke concierge service ensures a seamless and luxurious experience, and enables operators to focus entirely on networking and business growth. Benefits include access to networking dinners, expedited registration through a VIP desk, and personalised recommendations and support to enhance your stay. By setting new benchmarks in event hospitality, SiGMA solidifies its reputation as a premier networking hub, delivering an unparalleled experience to top-tier professionals. Click here for more details.

Connecting North America’s iGaming, tech, and digital sectors

SiGMA North America debuts in 2026 in Mexico City, spotlighting the Spanish-speaking market across the continent. As a counterpart to SiGMA South America in Brazil—which focuses on the Portuguese-speaking market largely concentrated in Brazil—this summit opens the floor to a broader regional audience. Strategically scheduled six months apart, both summits allow time for meaningful engagement and business development across markets. Expect key decision-makers from iGaming, tech, affiliate, and fintech to gather in one of the region’s most influential capitals.

Why Mexico City?

As Latin America’s second-largest economy and a gateway to the broader North American region, Mexico offers fertile ground for investment, regulatory dialogue, and innovation. With shifting legislative landscapes and a fast-growing digital infrastructure, the city is poised to become a central hub for iGaming and tech expansion.

Home to a youthful, tech-savvy population and a rich entrepreneurial ecosystem, Mexico City is the ideal launchpad for SiGMA’s North American debut.

Mexico’s online gambling market is projected to more than double – from USD 1.75 billion in 2023 to USD 3.53 billion by 2030. On this note the online casino segment also stands out with fast growth. Horizon Databook, a leading portal for market statistics and reports expects the market to reach USD 287.8 million by 2030, with a CAGR of 14.3% from 2025 to 2030. The land-based sector also stands strong – with the brick and mortar industry marking a steady 2.8% increase from 2023. Leading the country, Mexico City alone boasts 96 casinos – followed closely by Baja California and Tamaulipas.

Sponsors and Partners

Licensed Exhibitor
Licensed Exhibitor
Licensed Exhibitor
Licensed Exhibitor
Licensed Exhibitor
Licensed Exhibitor

What Our Attendees Say

Dr. Miguel Ángel Ochoa, President of AIEJA
Dr. Miguel Ángel Ochoa
President of AIEJA
SiGMA’s arrival in Mexico reinforces the image of a thriving, dynamic, and forward-looking gaming industry. This strategic alliance with AIEJA positions the domestic market as a key player in the Latin American gaming ecosystem, opening new opportunities for operators, manufacturers, and suppliers.
Eduardo Pelaez, COO Online, Logrand Group
Eduardo Pelaez
COO Online, Logrand Group
This premier event represents an unparalleled opportunity to engage with global gaming leaders, unveil our cutting-edge solutions, and forge strategic alliances. This will serve as a catalyst for transformative discussions, enabling us to showcase our advanced gaming platforms. An inspiring setting – the city’s impressive culture creates an ideal backdrop for meaningful connections and forward-thinking dialogue. We are confident that the exceptional organisation will ensure a seamless and impactful event. We look forward to contributing our expertise, exploring new opportunities, and collaborating with professionals to advance the industry’s collective vision.
Cristhian Gómez, Managing Director Betsson - Emerging Markets
Cristhian Gómez
Managing Director Betsson – Emerging Markets
Mexico is one of the largest and most dynamic economies in America and bringing an event of this scale and quality to the region marks a major milestone for the gaming industry. Today, there’s nothing quite like this in Mexico — and SiGMA’s presence will help bridge the gap between North America and Latin America, fostering the synergies, partnerships, and innovation that our industry needs to grow sustainably. By hosting such a high-caliber event in Mexico, SiGMA is not only recognizing the region’s strategic importance but also actively contributing to the development of a stronger, more connected iGaming ecosystem.
Javier Troncoso,  CEO, InsightPlay
Javier Troncoso
CEO, InsightPlay
We're excited to be part of SiGMA's historic debut in Mexico City for 2026. As a tech company based in Mexico City, this represents an incredible opportunity to showcase our autonomous AI agents to 4,000 delegates from across Latin and North America right in our home market. Mexico's position as the cultural and economic bridge between Latin and North America, combined with its rapidly expanding iGaming sector, makes this the perfect venue for meaningful industry connections and strategic partnerships. We look forward to contributing to this groundbreaking event and thank the SiGMA organizers for bringing this world-class conference to Mexico City. See you in 2026!
Alberto Telias, CMO, Codere Online
Alberto Telias
CMO, Codere Online
At Codere Online, we’re thrilled to participate in SiGMA North America 2026. This event offers a dynamic opportunity for connecting with industry leaders, showcasing our latest innovations, and forging valuable new partnerships, with a particular emphasis on Mexico, our most important market. With its vibrant atmosphere and exceptional organization, we’re confident the event will foster meaningful conversations and drive strategic growth. Ciudad de Mexico provides a unique opportunity to concentrate all gaming Latam professionals and companies. We eagerly anticipate contributing to this outstanding gathering — and extend our sincere gratitude to the organizers for creating such a world-class event.

Floorplan

Meet Our Past Speakers

Want to get involved as one of the speakers for an upcoming SiGMA conference? Reach out to Anna Colley

Alex Nascimento

Alex Nascimento

UCLA

Blockchain Faculty

Rubens Barrichello

Rubens Barrichello

Non-Executive Director (NED)

SOFTSWISS

Guilherme Prado

Guilherme Prado

Regional Manager

BitGet

Fellipe Fraga

Fellipe Fraga

CBO

EstrelaBet

Alexandre Ludolf

Alexandre Ludolf

Head of Investments

Transfero Group

Amilton Noble

Amilton Noble

CEO

Hebara

Giovanni Rocco Neto

Giovanni Rocco Neto

National Secretary of Sports Betting and Economic Development of Sports

Brazil Ministry of Sport

Raiana Falcão

Raiana Falcão

Deputy Secretary for Sanctioning Action at the Secretariat for Prizes and Betting

Ministry of Finance of Brazil

Side Events

Beyond the main summit floor, SiGMA North America 2026 offers a curated lineup of premium side events, providing delegates with elevated opportunities for visibility, investment, and high-impact networking in Mexico City’s most prestigious venues. Key highlights include:

SiGMA Pitch North America

Affiliate And Operator Retreats

Networking Dinners And Cultural Immersion Tours

SiGMA Awards North America

Official Celebration

As part of our commitment to delivering elevated experiences for key decision-makers, SiGMA offers a bespoke concierge service designed to ensure a seamless, comfortable, and highly productive stay in Mexico’s capital.

VIP benefits include:

  • Access to exclusive networking dinners
  • Expedited registration via a dedicated VIP Desk
  • Personalised itinerary recommendations and local assistance
  • Invitation-only access to premium closed-door sessions

From the moment you arrive, our hospitality team ensures that every detail is curated for maximum impact, allowing you to focus exclusively on deal-making, discovery, and executive-level networking.

By continuing to redefine hospitality standards across the global events space, SiGMA North America sets the stage for meaningful connections and strategic growth.

Our Venue

Hilton Mexico City Reforma
Av. Juarez 70. Colonia Centro, Mexico City, Distrito Federal (D., 06010, Mexico
SiGMA North America venue

Relive The SiGMA Experience

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News from North America