International executive with more than 20 years of leadership performance and career development in the Entertainment and Hospitality Industry.
Proven to be quickly adaptable to Global Market Environment obtaining outstanding results to ownership and brands working on aggressive schedules and under different company sizes, financial backgrounds and cultures.
Through the course of my career I’ve participated in the opening of 5 Star Resorts, start up ventures and re engineered operations in Latin America, The Caribbean, Europe and USA with an excellent track record of execution and value creation.
Extensive background on and building strategic alliances and cross marketing initiatives with Airlines, luxury brands and Media.
Member of the Wynn Resorts family since the inception of the company and a pre-opening team member of both Wynn and Encore Las Vegas achieving 5 stars Forbes and 5 Diamonds recognitions.
Served as a President of a start up (RCH Ventures) an Executive Committee Member of RCD Resorts with a vast portfolio of hotels and a casino under the Hard Rock, Único and Nobu brands.
Executive Committee Member at Baha Mar in Nassau under two different ownership groups.
In my former role as EVP of Casino Marketing, I was responsible for building the business plan, setting up the strategy and innovative marketing programs for both US and International Markets that ensure rapid revenue growth by driving up customers visits, building loyalty and improving service while maximizing margins for both table and slots operations.
Through my career I’ve been deeply involved in training and mentoring team members for long-term skill development and creating a customer-service, performance oriented
Alex holds a Key Executive Gaming License NGCB (NV, US), a degree in business administration from the Boston Bank Foundation of Buenos Aires, Argentina and has participated in several Strategic Planning and business development programs at Cornell and Reno Universities.
Hard Rock International (HRI) is one of the most globally recognized companies with venues in 67 countries spanning 249 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. In 2021, Hard Rock International was awarded the Top Employer in the Travel & Leisure, Gaming, and Entertainment Industry by Forbes and also designation as a US Best Managed Company by Deloitte Private and The Wall Street Journal. In 2020, Hard Rock was honored as one of Forbes Magazine’s Best Employers for Diversity and a Top Employer for women two years in a row in addition to one of the top performing hotel brands in J.D. Power’s North America Hotel Guest Satisfaction Study for the second consecutive year. Hard Rock International is committed to fostering diversity, equity and inclusion. The Office of DE&I was established in 2021 as a way to formally integrate our company values and mottos into our daily business operations. Its mission is to ensure that DE&I principles are used when making critical business decisions. We aspire to be known and respected for equitable and socially responsible practices. Diversity, Equity and Inclusion Defined Diversity: is the celebration of differences and leveraging those difference to produce stellar results. Equity: is a process of seeking fairness through deliberate and intentional actions. It is about dedicating resources to ensure access to opportunities and removing barriers so that everyone gets a fair shot. Inclusion: is when everyone has the freedom and comfort to express their thoughts, ideas, and opinions in a safe, trusting, and open environment. DE&I aims to address the needs of all team members – including Native Americans, women, LGBTQ+ community, people of color (BIPOC), people with disabilities, and military veterans. To do this, we need to build a culture where everyone owns DE&I through relevant and meaningful processes, policies, programs, and practices.