Bliss Baker

Bliss Baker


Bliss is the founder of Cumberland Strategies. Over the past 27 years, he has been an innovator, practitioner and commentator in the Public Affairs arena both domestically and internationally. He has been an advisor to two Prime Ministers, Ministers, Members of Parliament and Cabinet ministers.

Bliss private sector experience includes Senior Executive roles in the banking and renewables industry and the pipeline industry. As a former Board Member of the Sierra Club, Bliss has had a lifelong passion for promoting public policies that protect the environment. Bliss was a senior advisor to several elected officials including Chief of Staff to the Minister of Northern Development and Mines. He has represented several sectors, through a variety of tech and gaming companies, energy related companies, financial services, agriculture, manufacturing, clean technology providers, healthcare stakeholders and infrastructure-related firms. He has worked closely with online lottery and sports betting companies and has significant experience in the gaming regulatory space.

Bliss completed his undergraduate degrees in Political Science and Economics in Canada and his post-graduate degree at the London School of Economics in 1992 and is the founder of Cumberland Strategies. Cumberland Strategies is a leading public affairs, government relations and strategic communications firm with decades of experience advising Canadian and multinational blue-chip corporations. Led by some of the country’s brightest public affairs minds, Cumberland brings intelligent strategic thinking to every project and campaign, ensuring successful outcomes for clients.

SiGMA World celebrated the iGaming industry’s resilience even in the most troubling of times. With this we also congratulate the efforts made to make the iGaming world ethical, fraud-free and lawful.

Affiliate Grand Slam congratulated the brilliant marketers and influencers bringing much needed attention to a massive portfolio of industries and rejuvenating the economy one click at a time.

AIBC brought together the pioneers of a bright new age of emerging technology ready, able and willing to be the vanguard of Tomorrow. Other than just the established names, we also hosted many an entrepreneur seeking to expand the frontiers of AI and the Blockchain ever forward.

Finally, Med-Tech World united the medical professionals of many disciplines to combine their keen minds and inexhaustible passion for a better tomorrow with the entrepreneurial spirit of investors who also dream of a world free from disease and cancer.

The Week also saw many a networking dinner, speaking panel, drink gatherings and other opportunities for our hard-working delegates to unwind. A few highlights include the awards that congratulated those whose dedication, skill and acumen made them a leading figure in their industry as well as the fact that the conferences where graced by titans such as John Karony, Nolan Bushnell, Djibril Cissé, Akon and Mark Blandford who was awarded an Outstanding Contribution of the Year award for his pioneering work in the iGaming industry.