Ekaterina Giganova is an experienced marketer and the head of PR and events at EvenBet. Consequently, she has strong skills in content strategy, traditional B2B and B2C, mass media, and digital marketing. She worked as a journalist before switching to PR and marketing.
Additionally, since 2015, Ekaterina has been working on the brand public image and representation of the EvenBet Gaming brand. That’s when EvenBet Gaming showed up and decided to rebrand its online gaming products. She works closely with customer success, sales, and development teams. As a result, she has a deep understanding of the product and market.
According to Ekaterina, the best way to gain success is to understand customer behavior and motives. Next, you should apply this knowledge to specific market features.
She’s the Co-Creator of the Online Poker Marketing guide. It came out in 2021 and is issued by EvanBet. People often quote Ekaterina as an expert in the most important business publications.
Her iGaming preferences are card games, lotteries, and poker. Besides this, her hobbies are travel, dance, and languages.
SiGMA World is the world’s leading industry B2B expo conference focused on online and land-based Gaming. Delegates attend to discuss emerging trends, technology innovation and to do business with each other.
Affiliate Grand Slam is our newest addition to the Digital Marketing & AdTech world and following its success in Dubai last May 2021 and in Malta last November 2021, will now be a permanent vertical within our company.
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