Fiona Hickey is a forward-thinking Commercial Leader in the iGaming industry with over 10 years experience in the space.
Her role as Head of Sales at Push Gaming, a leading Slots provider, exposes her not only to current trends and both leading and start up operators in gaming, but also gives her a solid understanding of new and emerging markets as well as the technical and compliance requirements for each. Push Gaming is a games development studio which specialises in creating premium, mobile-optimised HTML5 games. With a wide range of global partners which includes some of the world’s most influential operators, we are successfully taking on a competitive industry in order to provide more entertaining mobile gameplay than ever before.
From prospect to implementation of the integration and contract to go live planning, Fiona Hickey knows what it takes to grow and build market share with her customers.
Talk us through Push Gaming’s commercial journey over recent years, what growing regulated markets have been particularly key?
“Push Gaming’s core focus in recent years has always been towards regulated markets. Europe has obviously been the crux of this approach and building strong relationships with the likes of the MGA and the UKGC has allowed us to flourish in their covered markets, and with more deals to announce in the coming months in the region, there’s plenty more potential to tap into.
The UK has sustained a regular spot in our ‘top ten’ markets in recent years, and we’ve been laser-focused on signing deals with a number of the country’s tier ones. Tied in with our efforts to tailor content to the territory, we have now seen it propel rapidly into our top five performing countries. Our partnerships with the likes of Rank Group, William Hill, and most recently Gamesys, are testament to this, and it’s looking likely to be our top performing market sooner rather than later.
Sweden has also been a major focus for us, and with some of the world’s most discerning players, we’ve certainly enjoyed taking on the challenge! The same goes for Norway, and we’ve seen considerable action there since recently integrating with Norsk Tipping.”
She spoke at the SIGMA 2021 conference about : Striking a balance with gamification – Fireside chat (Ikigai Ventures Stage Day 2)
SiGMA World celebrated the iGaming industry’s resilience even in the most troubling of times. With this we also congratulate the efforts made to make the iGaming world ethical, fraud-free and lawful.
Affiliate Grand Slam congratulated the brilliant marketers and influencers bringing much needed attention to a massive portfolio of industries and rejuvenating the economy one click at a time.
AIBC brought together the pioneers of a bright new age of emerging technology ready, able and willing to be the vanguard of Tomorrow. Other than just the established names, we also hosted many an entrepreneur seeking to expand the frontiers of AI and the Blockchain ever forward.
Finally, Med-Tech World united the medical professionals of many disciplines to combine their keen minds and inexhaustible passion for a better tomorrow with the entrepreneurial spirit of investors who also dream of a world free from disease and cancer.
The Week also saw many a networking dinner, speaking panel, drink gatherings and other opportunities for our hard-working delegates to unwind. A few highlights include the awards that congratulated those whose dedication, skill and acumen made them a leading figure in their industry as well as the fact that the conferences where graced by titans such as John Karony, Nolan Bushnell, Djibril Cissé, Akon and Mark Blandford who was awarded an Outstanding Contribution of the Year award for his pioneering work in the iGaming industry.