Gabriel Cianchetto

Gabriel Cianchetto

President of Market Development, North America

Currently, Gabriel Cianchetto is Greentube President of Market Development, North America working as a member of the team leading Greentube’s expansion into the U.S. gaming market.

As a Silicon Valley and Silicon Alley veteran, Gabriel was at the forefront of the initial Web 1.0 movement in the late 90’s to the emerging Web 3.0 technologies today. He is a marketing intelligence and business development professional with more than 20 years of experience identifying and promoting business use cases for new internet technologies. His keen understanding of strategic and operational business strategy marked a proven record of piloting and driving sales into new marketplaces including the early development of Cloud Computing technology and B2B platforms, which he used to help launch Gabriels Technology Solutions in 2003, one of the first cloud based B2B white label technology platforms for the news media and real estate industries.

Gabriel’s first introduction to gaming was at the worldwide industry giant, the Novomatic Group of Companies in 1994. As a vertically integrated company, Novomatic is a unique organization involved in every facet of gaming: first and foremost as an operator of casinos, slot arcades, route operations and sports book; equipment supplier of slot machines, electronic table games and sports betting terminals, jackpot progressives, game development, casino management; and player tracking systems, along interior design and signage. It was a unique education and learning experience that only Novomatic could provide.

Seeing the online expansion opportunity, then Novomatic CTO, Thomas Graf acquired Greentube in 2010. In early 2013, Gabriel joined Greentube and identified the U.S. market as the next major online gaming growth opportunity. From that point forward, Gabriel conceptualized and spearheaded a B2B white label, social casino platform. Greentube Pro for U.S. commercial and tribal casino operators. This lead to the acquisition of Vancouver-based Bluebat Games in February 2015 as the quickest and most cost-effective way to enter the market.

Working closely with the Bluebat team, Gabriel provided thought leadership for B2B social casino gaming as a new line of business for casino operators to extend their land-based brands online by leveraging their existing customer loyalty programs and acquiring new online users. All of this with the major objective of driving existing and new players back to the casino through online offers within the game platforms. Players could be tracked as they redeemed rewards from QR codes on printed offers.

In addition, he led all PR and marketing efforts, from writing and publishing articles for industry trade publications, to creating the product website and marketing collateral. Building on this foundation, he strategized the business development and sales efforts resulting in contracts with Foxwoods, Hard Rock, Star Entertainment, Treasure Island, Mt. Airy Casino and Australia-based Star Entertainment, all multi-year contracts with recurring revenue streams. Today, the

As early2013, Gabriel envisioned major U.S casino operators running sports betting, iCasino and social casino platforms simultaneously that would have to scale at a national level.

He holds a bachelor’s in business administration in public accounting from Pace University and a master’s in international affairs with a concentration international security policy and political economics from Columbia University.